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Guida passo passo alla configurazione di FeedBurner per WordPress

Nota editoriale: guadagniamo una commissione dai link dei partner su WPBeginner. Le commissioni non influenzano le opinioni o le valutazioni dei nostri redattori. Per saperne di più su Processo editoriale.

Aggiornamento: non consigliamo più di utilizzare FeedBurner perché è un prodotto in via di estinzione e pieno di bug. NON SI TRADUCE questo articolo per capire perché non dovreste usare FeedBurner e per conoscere le alternative.

Tutti i blog più importanti usano FeedBurner per masterizzare i loro feed RSS perché è un sistema gratuito e ricco di caratteristiche che non si può mandare giù. FeedBurner fornisce statistiche, opzione di ottimizzazione dei feed, opzione di pubblicazione dei feed e molto altro ancora. L’integrazione di FeedBurner e Google Analytics è un must per ogni blog WordPress. In questo articolo vi mostreremo come configurare i feed del vostro blog WordPress con FeedBurner e come utilizzarlo per portare il vostro blog a un livello superiore.

Perché FeedBurner è importante per i blogger?

FeedBurner è un servizio gratuito ricco di opzioni che non si ottengono con il feed predefinito di WordPress. Alcune delle caratteristiche includono:

  • Statistiche su chi siamo, in modo da poter analizzare e ottimizzare gli articoli del blog.
  • Offrire agli utenti diverse opzioni per iscriversi, come email e altri lettori di feed (Netvibes, Google, ecc.).
  • Prova sociale (conteggio degli abbonati)
  • Opzione per personalizzare i feed, come modificare i titoli degli articoli, il branding e altro ancora.
  • Opzione per inviare ping a vari servizi di lettura dei feed una volta pubblicati gli articoli.
  • Integrazione di Google Adsense per monetizzare i feed RSS.
  • E altro ancora…

Basta questo breve elenco di caratteristiche per capire che si tratta di un must per tutti i blog. Ora possiamo passare all’impostazione dell’account FeedBurner.

Impostazione dei feed FeedBurner per WordPress

Per prima cosa è necessario disporre di un account Google (qualsiasi account gmail funziona). Visitate la pagina del servizio FeedBurner per iniziare questa procedura.

Nel primo passo, dovrete digitare il collega al feed del vostro blog WordPress. Se la struttura degli URL di WordPress è orientata alla SEO, il collega del feed dovrebbe essere yourdomain.com/feed/.

Step 1 - Claim Your Feeds on Feedburner

Nel secondo passo, sceglierete il titolo del vostro feed e il suo indirizzo. Si consiglia di mantenere il titolo del feed uguale a quello del blog. È meglio mantenere l’indirizzo del feed breve e memorabile.

Step 2 - Select Title and Feed Address

Tecnicamente i feed sono stati creati, quindi non è più necessario seguire i follower. Fate clic su Salta direttamente alla gestione dei feed.

Step 3 - Go to Feed Management

Verrà visualizzata una pagina con un collegamento a tonnellate di piattaforme di blog. Ignoratele perché le rivedremo più avanti in questo articolo. Cliccate semplicemente sulla scheda Ottimizza che vedete nell’immagine sottostante.

Step 4 - Click on Optimize

Nel passaggio 5, lavoreremo sull’ottimizzazione del feed del blog WordPress. Dovete assicurarvi di avere attivato l’opzione Browser Friendly, Smart Feed e FeedFlare. Se volete, potete attivare altri servizi, ma questi tre sono indispensabili. BrowserFriendly rende l’iscrizione molto più semplice. SmartFeed garantisce la massima compatibilità con tutte le applicazioni di lettura dei feed. FeedFlare rende interattivi gli articoli aggiungendo la possibilità di condividere le email e altre opzioni.

Step 5 - Optimize your Feeds

Nel passo 6, daremo un’occhiata a tutte le opzioni di pubblicizzazione del feed. È necessario consentire gli abbonamenti email sul sito perché ci sono utenti che preferiscono ricevere aggiornamenti via email piuttosto che usare Google reader. Pingshot deve essere attivato perché notifica i servizi quando si inviano articoli. Il widget Feedcount consente di mostrare il numero di abbonati. È uno dei migliori metodi di social proof. L’API di Awareness è utile se state cercando di inserirvi su siti come BuySellAds, perché possono estrarre facilmente il vostro numero di abbonati. Ci sono altre opzioni interessanti come Headline Animator, BuzzBoost che potete attivare se volete.

Step 6 - Publicize your feed

La monetizzazione del feed è un’altra buona caratteristica di FeedBurner, ma permette di utilizzare solo Google Adsense. Quindi iscrivetevi a Google Adsense e seguite le sue indicazioni.

Step 7 - Monetize your feed

Una volta eseguiti tutti i passaggi sopra descritti, si può fare clic sulla scheda Analizza. Molto probabilmente vedrete uno schermo come quello qui sotto, perché le statistiche non sono state registrate. Lasciate passare fino a 24 ore e inizierete a vedere i numeri. Utilizzate il numero di iscritti, i click e altri dati utili per migliorare il vostro blog. Scoprite cosa piace e cosa non piace ai vostri utenti con queste statistiche e concentratevi sul tipo di articoli che piacciono ai vostri utenti.

Step 8 - Analyze your Feed and Improve

Integrare FeedBurner in WordPress

Anche se avete configurato il vostro feed con FeedBurner nei passaggi precedenti, non lo avete ancora integrato con WordPress. La prima cosa da fare è smettere di diluire il feed e renderlo unico. È necessario creare un reindirizzamento, in modo che quando gli utenti cercano di visitare yourdomain.com/feed/ vengano reindirizzati alla pagina del feed di FeedBurner. In questo modo potrete tenere traccia degli iscritti al vostro blog.

Esiste un plugin chiamato FD FeedBurner che permette di creare facilmente questa reindirizzazione. Potete anche reindirizzare i vostri feed utilizzando un file .htaccess, ma non condivideremo questo metodo perché non lo consigliamo ai principianti.

La maggior parte dei temi di WordPress sono ora dotati di integrazione con FeedBurner, come Headway Theme, Standard Theme e altri. Se il vostro tema non è compatibile, utilizzate il plugin di cui sopra.

Aggiungete il box per l’iscrizione alle email sul vostro sito

Per prima cosa visitate Publicize ” Email Subscriptions e poi copiate e incollate il codice che vi viene fornito nel template file che preferite (per lo più sidebar.php). Per personalizzare l’aspetto del modulo email, è necessario avere una conoscenza preliminare di HTML e CSS.

Se il vostro blog non ha i feed di FeedBurner, procurateveli subito.

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

227 commentiLascia una risposta

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. Vanshita parmar says

    In my wordpress account when I added a feedburner as a widget. It’s not asking for feedburner ID . What should I do for this ? I haven install wp subscribe plug in and it’s showing error when someone subscribe on our website

  3. Bosko says

    Feedburner? This plugin has been closed as of April 12, 2018 and is not available for download. This closure is permanent.

    • WPBeginner Support says

      Thank you for your feedback, this article was last updated in 2014 which is why it is recommending Feedburner

      Admin

  4. Gimmy Dagar says

    Hi

    I am using feedburner, The conformation link for all emails are going to the Promotion in Gmail. How can I set to Primary?

    • WPBeginner Support says

      For the moment, Gmail does not have a method for ensuring emails are not sent to the marketing tab.

      Admin

  5. Vinayak Patil says

    Hello, the plugin that you linked in this article for Feedburner is no longer available. Please correct it and provide us an alternative.

  6. Caroline says

    Hi – thank you for the information. Question for you, if you don’t mind. I am trying to edit my email format for my subscribers. I changed my feeds to show only the title of the post and 100 words of content, that’s all (before I was sharing the entire blog post with photos, content, etc). I would like for it to show 1 photo from the blog post as well, but I am having the hardest time trying to figure out how to do this without having to share the entire post in the email. Are you able to help here?

    Thank you so much!
    Caroline

  7. Pratik N Borkar says

    My feeds not update to latest post my feed shows 6 months old post any solution for this

    this my site

    Help is appreciated

  8. Samual Ross says

    Thanks for sharing such great useful info. I have one question my original feed url is which shows some kind of error like “This page contains the following errors:

    error on line 1 at column 37: Unsupported encoding UTF-7
    Below is a rendering of the page up to the first error.” but my Google Feed burner works fine which is:

    Can you please tell me what’s wrong with my original feed?
    Thanks again.

    • WPBeginner Support says

      It seems like you are using UTF7 as your character encoding. Visit Settings » Reading, if you see Character encoding option on that page, then change it to utf8.

      If you do not see it there, then you need to deactivate all your plugins and switch to a default theme. Check your feed, if this resolves the problem then probably one of the plugin or theme is the culprit.

      If this does not solve it, then you need to change DB_charset in wp-config.php. Edit your wp-config.php file. if you have define( ‘DB_CHARSET’, ‘utf7’); then change it to define( ‘DB_CHARSET’, ‘utf8’); If you have neither of them, then add define( ‘DB_CHARSET’,’utf8′);

      Admin

  9. Naveen says

    Hello,

    I have a job website..I want a plugin like email pop up when the site is opened and once the candidate enters the email id it must automatically open the feed burner link to subscribe..Can any one help me how to set up.

  10. Simone Robinson Ross says

    Greetings,
    I have a website and blog set up and have for two years. Unfortunately, the email used is not recognized. Is there a way to change email address associated with the Blog at this point?

    I want to be able to connect with subscribers, and right now I have no idea who is seeing my Blog.
    I need help fast

    Thank you

  11. M. says

    Hi there,

    I moved my blog from weebly to wordpress and now my feedburner doesn’t work or recognize my RSS Feed address. I’ve been in touch with the WP theme people about the RSS address and my hosting company. No one seems to be helping, so I thought I’d try you.

    I also opened up a Mail Chimp account based on reading your related article. That too does not recognized my RSS.

    I’m starting to panic and my blog is not being sent to my subscribers. Can you help? I’d be forever grateful.

  12. Abhishek says

    thank you very much Syed , this is the perfect post for setting up feed for my blog which was started 3 month ago. Since then i wasn’t able to start my feedburner .

  13. jessica says

    Hello. I am looking for info on what is a better RSS feeder if Feed burner is no longer recommended?
    Thanks so much
    Jess

  14. Mohit says

    Hi, i just transferred my blog from blogger to wordpress. I installed a plugin for feedburner subscription. I gets a mail whenever someone subscribes to my website, but when i checked my feedburner email subscription list it doesn’t show any new subscriber..can anyone help me with it?

  15. Mandy says

    Hi, I just moved a website from Blogger to WordPress.
    Now Feedburner sends out not only the usual daily emails when a new post gets published. It also sends out summary emails every now and then with the last 8 articles in a list.
    Feedburner was used on blogger already, so the feed didn’t change, the links are the same like before.
    I think somehow FB thinks that all these posts are “new”. Any idea how to stop this?

    Thanks!
    Mandy

  16. Yatin says

    I am a complete newbie in this blogging sphere. I need your help
    I have activated the email subscription on feedburner. By mistake I deleted the feed in the beginning. At that time, I was able to see two subscribers. Then I re-activated the feed with the same name. My latest blog post were coming as it is , but no. of email subscriber are zero in feedburner account now. I am using genesis e-news extended plugin for my feedburner.

  17. Aaditya Sharma says

    all steps i followed and active feed, but i can not find the option of monetize and awareness api

  18. WPBeginner Staff says

    Yes, your feed will still be at the same URL. What you are doing, is displaying your blog posts on a custom page. This does not change the chronological order of your posts or feeds.

  19. Steve says

    I recently changed just my Feedburner Title. Why it doesn’t update also in my Feedburner page but only in management settings?

  20. Sofie Couwenbergh says

    I don’t use feedburner for email signups, but I still have some people who are subscribed to my rss feed through feedburner.
    I use the feedburner feedsmith extend plugin for that.
    If I delete that plugin, will those people still get my updates, or not?
    Thanks

  21. Lietissimo says

    I am confused. You start your article with “We no longer recommend using FeedBurner because it’s a dying product full of bugs.” Then you finish with saying”If your blog does not have FeedBurner feeds, then get it right now.”
    Which one?

  22. Fleur Glansbeek says

    Hi,

    Tried to setup a feedburner link for my WordPress website (http://gripopgewicht.com), but the following error appears (over and over again):

    “Feed filesize is too large, you need to reduce its size in order for Feedburner to process it.”

    But i can’t find out how to solve this problem, could you maybe help?

    Best,
    Fleur

  23. Rafael Perez says

    My feedburner feed only publishes my podcasts posts but not my blog posts. What will happen if I change my original feed to allow both to be published? Remove the /category/podcast from original feed? Thanks

    • WPBeginner Staff says

      Then your users will get all your posts. However, you should consider that many of them may have signed up just for your podcast and they may not like receiving posts they didn’t sign up for.,

  24. Troy Vayanos says

    Hello,

    I have an existing feed set up and am trying to set up a second one for a new website. In ‘my feeds’ when I type in the new domain name in ‘burn a feed right this instant’ I get the following message. The URL does not appear to reference a valid XML file. We encountered the following problem: Error on line 153: The string “–” is not permitted within comments.

    Is this because I have a new website where the wordpress theme is not set up yet and I only purchased the domain 24hrs ago?

    Your help is appreciated.

    Thanks

  25. Pat says

    I can’t find a solution to my problem anywhere so I am trying here. My blog has around 8 thousand subscribers and as of April 4th subscribers are saying they are not recieving emails from feedburnner any more. I haven’t changed anything and I still get the email. Does anyone know what the problem could be?
    Thank you
    Pat

  26. Eavan says

    Thanks! Very useful. I have one question. I’ve installed the plugin to redirect my feeds, but I’m not sure what to put in under “Redirect my feeds here:” form. What link goes there?

    I’m very new to this. Thanks for your help!

  27. Sengerson says

    Is it possible to create a feed from a multisite? I’ve tried to search for plugins that would be able to do this pretty easily, and I’ve found it impossible.

    Thanks!

  28. Barry Friedman says

    Is it possible to publish a page on my WordPress site and have it *not* go out to my Feedburner? These are just some internal landing pages and I just discovered they are going to my RSS Subscribers. Thanks for any tips you have on this.

    Thanks.

    • WPBeginner Support says

      Barry, Pages in WordPress do not appear in RSS feeds. Are you sure your pages are appearing in the feed? Are you using some plugin that adds pages or other custom post types into your main feed?

      Admin

  29. Rick Olsen says

    When I try to enter a new email on the Follow Button I get this error message. What do I do?
    The feed does not have subscriptions by email enabled

  30. Mark says

    Post images show as absolute links in my feedburner feed.

    How to fix that? I have add feedburner feed to hotlink exception too.

  31. Val Frania says

    I already have Feedburner set up on one of my blogs, but want to use it on another one. Do I start a new account for my new website? How does this work? When I go to Feedburner, it goes to my current account.

  32. Mohammad Fazle Rabbi says

    Hi there thanks for fantastic tutorial. I am running a WordPress (woocomerce) based ecommerce site . but whenever I try to activate my feed by then it is showing below message

    Received HTTP error: “Not Found” while fetching source feed.

    I have also tried feed validator but not validating my feed. As well as I have tried with FD Feedburner and some other Feedburner plugins but not working. Is there any problem that my main page displaying as a static page with products. Because I don’t publish any post just adding product on static (front) page of my site. please tell me How to solve it? Kindly reply me soon.

    Regards

    Mohammad Fazle Rabbi

    • WPBeginner Support says

      Open the main page of your website and view its source. You will find your rss feed url on a line like this:

      <link rel="alternate" type="application/rss+xml" title="Your Website Title &raquo; Feed" href="http://www.example.com/feed/" />
      

      Note that this link could be different, or may not be there. For example, people using WordPress SEO plugin sometimes accidentally turn off their RSS feeds. Try deactivating all your plugins and then reactivate them one by one, check your feed each time.

      Admin

      • Mohammad Fazle Rabbi says

        I have found the feed according to your example but nothing is happening. Getting same message in feedburner.

        “Received HTTP error: “Not Found” while fetching source feed.”

        When I click on my fee from view source code then it is displaying a line at the top-

        “This XML file does not appear to have any style information associated with it. The document tree is shown below.”

  33. Mac says

    I have followed all the steps to set up my email subscription in feedburner for my website. But my subscribers are not getting any updates.please help..

  34. Shoaib says

    Thank you so much for the article, I have completely configure the feed-burner on my site but subscriber list is not increasing on feedburner even after receiving confirmation email of new subscription, please advice

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