Get facts and insights on topics that matter. WPBeginner expert research team helps you gain access to valuable web development trends, marketing insights, and business industry stats, so you can discover the future of your market.
Is your organic traffic steadily declining? There’s a clear reason why. AI tools like ChatGPT have transformed the way people search for information. Instead of clicking through different sites, users are used to concisely getting answers from their favorite AI tools. Google followed suit with AI… Read More »
If there’s one video marketing statistic you should take away from this article, it’s this — You have just 30 seconds to grab your viewers’ attention before 33% of them click away. No pressure, right? At WPBeginner, we know this challenge well. Creating engaging video… Read More »
The difference between a thriving online business and one that struggles often comes down to understanding what customers really want from their payment experience. While you’re focused on running your business, payment preferences keep evolving — and staying current can feel like a full-time job.… Read More »
After a decade of running WordPress businesses, we thought we knew everything about customer service. Turns out, we’re still learning! Did you know you could lose half your customers from bad service alone? That’s just one of the mind-blowing customer service statistics and trends we’ve… Read More »
Fun fact: on average, desktop users donate nearly 50% more than mobile users. And that’s just one of the many eye-opening statistics we’ve learned about nonprofit marketing. At WPBeginner, we have helped lots of nonprofits improve their online presence to successfully promote their causes. Many… Read More »
Today, podcasting is one of the most powerful ways to connect with audiences and grow your brand. The numbers speak for themselves: there are now over 504 million podcast listeners worldwide – more than the entire population of Germany, France, and Italy combined. And that… Read More »
Do you find yourself reading and watching content about your next potential purchase before actually buying it? This is just one of the many ways content marketing has shaped our daily lives. From social media and podcasts to SEO and video marketing, content marketing is… Read More »
Did you know Google updates its search results around 13 times daily, from changing its rankings to the search interface? Or that keeping visitors on your website just 3 seconds longer can boost your Google rankings? These are just some of the most surprising Google… Read More »
SEO changes fast, and using old tactics can actually hurt your rankings. It is frustrating to see your traffic drop without knowing why. We manage several large websites and constantly test new strategies to see what works. We know exactly what Google is looking for… Read More »
Artificial intelligence (AI) is having an impact on everything from how we shop to how we receive medical care. Even for small business owners and website owners, AI has become a powerful tool to improve customer experiences, streamline operations, and gain a competitive edge. In… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.