Get facts and insights on topics that matter. WPBeginner expert research team helps you gain access to valuable web development trends, marketing insights, and business industry stats, so you can discover the future of your market.
Web hosting statistics can be hard to compare, because each tracker counts something different and the numbers change often. The global web hosting market is worth an estimated $178.76 billion in 2026, according to Fortune Business Insights. Netcraft’s survey counted 1.49 billion live websites in… Read More »
The blogging landscape is constantly evolving. New platforms are emerging, content formats are changing, and audience preferences are shifting. Understanding these changes can help you continue to create relevant content, attract more readers, and achieve your blogging goals. Since we started our website in 2009,… Read More »
With over 1 billion websites online today, standing out takes more than just a beautiful design; it requires a smart, data-informed strategy. At WPBeginner, we’ve built and redesigned countless WordPress websites over the years, both for ourselves and for our users. From testing popular website… Read More »
The marketing industry never stands still. Here at WPBeginner, we work hard to stay on top of emerging trends and use data-driven insights to maintain a competitive edge. This article is a comprehensive resource, gathering the latest marketing statistics and trends in one convenient place.… Read More »
Picking the right content management system (CMS) is an important step for businesses and individuals who want to make money online. While popularity can be a factor, a deeper understanding of market share, usage trends, and platform capabilities is essential for informed decision-making. Here at… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.