Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Are you looking for a low-maintenance side gig to generate some extra income? Selling digital downloads might be the answer. I’ve been personally selling digital downloads for over a decade. It’s a painless way to make money because you don’t have all the overhead of… Read More »
We’ve been building WordPress websites since 2009, and we’ve watched it evolve from a simple blogging platform into what powers over 43% of all websites today. During this journey, we’ve heard countless debates about whether WordPress is becoming outdated, especially with new website builders popping… Read More »
Are you looking to make money with affiliate marketing? Adding compelling product recommendations to your blog content can boost your revenue by 30%. But you need to earn the trust of potential shoppers before they will click on those affiliate links. They need to know… Read More »
Choosing the right page builder in WordPress is important for creating a visually appealing and functional website. Thrive Architect, Divi, and Elementor are three of the most popular page builders available, each with its own set of features, strengths, and potential drawbacks. Over the years,… Read More »
When AI writing tools first hit the scene, I’ll admit I was skeptical. As someone who lives and breathes SEO, my immediate concern was whether this new tech would harm the search rankings we all work so hard to achieve. This question sent me on… Read More »
Did you know that up to 70% of businesses fail to include an effective CTA (call to action) in their marketing? Unfortunately, when it comes to landing pages, most visitors won’t take action without a clear nudge in the right direction. I’ve spent years helping… Read More »
With all the attention that artificial intelligence is getting, I’m sure that you are looking for new ways to use AI on your WordPress website. Lead generation should be your top priority if you want new customers for your business. Many marketers are already using… Read More »
Our readers often ask how we get WPBeginner to load so fast. We follow the best practices, but managing a high-traffic site has taught us a few extra tricks for top performance. We know it can be stressful when Google changes its metrics, like replacing… Read More »
Are you looking for ways to encourage customers to spend more money in your online store? You should immediately start tracking the average order value (AOV) metric. Focusing on AOV is an effective way to grow a business, especially if you are running an eCommerce… Read More »
Growing an email list isn’t easy. Pop-ups often feel intrusive, and traditional lead magnets don’t convert like they used to. Because of this, we’ve seen too many business owners end up stuck: wanting more subscribers but not wanting to annoy visitors. At WPBeginner, we’ve discovered… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.