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How to Add a NoFollow Checkbox to Insert Link Section in WordPress

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How to Add a NoFollow Checkbox to Insert Link Section in WordPress

Recently one of our users asked us for an easy way to add nofollow to their links in WordPress posts. Unfortunately while WordPress allows you to open a link in a new window by default, it does not allow you to easily add rel=”nofollow”. Up until now you either had the option to nofollow all external links automatically or manually add the nofollow tag to each link by editing HTML. In this article, we will show you how to add a nofollow checkbox to your insert link section in WordPress. This will allow you to easily nofollow links at the time of writing your post.

Insert link popup with title and nofollow fields

Why Add rel=Nofollow to External Links?

In terms of SEO, each time you link to any page whether its on your own site or an external site, you are transferring SEO points to that page. These SEO points are most commonly known as the link juice. This is why most SEO experts recommend you to link to your own older posts (make internal linking a habit).

Now if you write a post that has both internal links to your site and external links to other sites, then you probably want to get the maximum link juice to your internal posts. You can do this by adding a nofollow attribute to your external links. Nofollow attribute instruct search engines to not transfer any link juice from your site to the external site. This is how a rel=nofollow attribute is added to a link.

<a href="" rel="nofollow">Example Link</a>

Now if you use Visual editor and add your links by clicking on the link button, then you would need to switch to Text editor to add this attribute to the external links. This could be very annoying if you have several external links in a post. Let’s make that easy.

Adding a NoFollow Checkbox to Insert Link Popup

First thing you need to do is install and activate the Title and Nofollow For Links plugin. It works out of the box and there are no settings for you to configure.

Simply go to post edit screen, click on create link button, and you will see a nofollow checkbox just below the Open link in a new window/tab checkbox.

Insert link popup with title and nofollow fields

Now you can add rel=nofollow to any link when writing a post. Most bloggers do check the Open link in a new window/tab checkbox when adding an external link, so this checkbox is conveniently placed and makes it super easy for you to add rel=nofollow to external links.

We hope that this article helped you add rel nofollow to external links in your WordPress posts. If you have any questions or feedback, then please leave a comment below. Also don’t forget to check out our YouTube channel for our WordPress video tutorials.

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. Page maintained by Syed Balkhi.

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  1. Laura says:

    If I am writing a sponsored post from scratch (i.e. not simply linking to it in a blog post), how do I make the permalink to it itself a no follow link? Do I edit the permalink at the top where it says edit, or is nofollow only important for when I am linking to it within a post?

  2. Melissa says:

    I came across this article while trying to find an explanation of this – I absolutely, with 100% certainty do NOT have this plug in installed. However, I do have the check box. It is my understanding this is not a wordpress feature. Could there be some other plug in or maybe my theme that has this written in the code? I am baffled.

    I am on Genesis using Divine child theme. So far as I see, there are no other relevant plug ins that I have other than Yoast that this would belong in.

    SO ODD!

    • Raquel says:

      Melissa –

      I am having this same exact issue. Did you ever figure out what was putting the checkbox there? I haven’t been able to find it in any of my plugin settings.

  3. Mary says:

    Thank you for this info! I got the plug in you suggested, and it works great. I couldn’t figure out how to add it to images, but I’m trying to figure it out. Thanks again.

  4. Raymond says:

    Why do I need this plugin? Wouldn’t it be best not to have a link at all?

    I’m confused.

  5. Michael says:

    Great post.
    I have always wondered how to no follow external links, this post really helped allot, thank you very much

  6. Anne says:

    Is there a way to have it correct past links as well or doe sit only make the links going forward no follow?

  7. Fábio Santos says:

    This plugin is now compatible with WP 4.0.1.

  8. Raheel Farooq says:

    I think it’s the simplest solution of all. Other plugins tend to nofollow all external links which is sometimes not exactly what you want. The rel nofllow checkbox is simpler, yet gives you more control over your link juice.

  9. Gretchen Louise says:

    While I think this feature should be part of WordPress core features, I am so very glad to find a simple, lightweight plugin that does the job so beautifully. Thank you!

  10. Crunch says:


    Since WordPress 3.9, this plugin don’t work.

  11. Edward Black says:

    Do I really need an plugin for that? Isn’t there some kind of function I can paste in my theme? One more Plugin = one more potential problem with my page…


  12. Howard Lee Harkness says:

    There is also a plugin called simply “rel nofollow” on, which will simply automatically add rel=”nofollow” to every link on a page when you save it. It looks like the support is pretty sketchy, but I just did a mass quick edit, and did nothing but save every post in one of my WP sites, and added rel=”nofollow” to all of the links in nearly 300 posts in one operation.

  13. Srihari Thalla says:

    Do you read my mind, guys? Just what I want at the right time!

  14. Tanay Talesra says:

    Wow, thank you. One more thing, how can I follow the comments that I have made on your blog?

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