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How to Add a Shortcode in WordPress (Beginner’s Guide)

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Do you want to add shortcodes in WordPress but don’t know how to get started?

Shortcodes are an easy way to add dynamic content to your WordPress posts, pages, and sidebars. Many WordPress plugins and themes use shortcodes to add specialized content like contact forms, image galleries, sliders, and more.

In this article, we will show you how to easily add a shortcode in WordPress. We will also show you how to create your own custom shortcodes in WordPress.

How to add a shortcode in WordPress

What Are Shortcodes?

Shortcodes in WordPress are code shortcuts that help you add dynamic content to WordPress posts, pages, and sidebar widgets. They are displayed inside square brackets like this:


To better understand shortcodes, let’s take a look at the background of why they were added in the first place.

WordPress filters all content to make sure that no one uses posts and page content to insert malicious code into the database. This means that you can write basic HTML in your posts, but you cannot write PHP code.

But what if you wanted to run some custom code inside your posts to display related posts, banner ads, contact forms, galleries, or something else?

This is where the Shortcode API comes in.

Basically, it allows developers to add their code inside a function and then register that function with WordPress as a shortcode, so users can easily use it without having any coding knowledge.

When WordPress finds the shortcode, it will automatically run the code associated with it.

Let’s see how to easily add shortcodes to your WordPress posts and pages. You can use the links below to jump to your preferred method.

Adding a Shortcode in WordPress Posts and Pages

First, you need to edit the post and page where you want to add the shortcode.

After that, you need to click on the add block button ‘+’ to insert a Shortcode block.

Add a shortcode block

After adding the Shortcode block, you can simply enter your shortcode in the block settings.

The shortcode will be provided by various WordPress plugins that you might be using, such as WPForms for contact forms or OptinMonster for email marketing.

Enter your shortcode

To learn more about using blocks, see our Gutenberg tutorial for more details.

You can now save your post or page and preview your changes to see the shortcode in action.

Adding a Shortcode in WordPress Sidebar Widgets

You can also use shortcodes in WordPress sidebar widgets.

Simply visit the Appearance » Widgets page and add a ‘Shortcode’ widget block to a sidebar.

Add a shortcode widget block

Now, you can paste your shortcode inside the text area of the widget.

Don’t forget to click on the ‘Update’ button to store your widget settings.

Enter shortcode in widget block

After that, you can visit your WordPress website to see the live preview of the shortcode in the sidebar widget.

Adding a Shortcode in Old WordPress Classic Editor

If you are still using the old classic editor in WordPress, then here is how you can add shortcodes to your WordPress posts and pages.

Simply edit the post and page where you want to add the shortcode. You can paste the shortcode anywhere inside the content editor where you want it to be displayed. Just make sure the shortcode is in its own line.

Add shortcode to classic editor

Don’t forget to save your changes. After that, you can preview your post and page to see the shortcode in action.

Adding a Shortcode in WordPress Theme Files

Shortcodes are meant to be used inside WordPress posts, pages, and widgets. However, sometimes, you may want to use a shortcode inside a WordPress theme file.

WordPress makes it easy to do that, but you will need to edit your WordPress theme files. If you haven’t done this before, then see our guide on how to copy and paste code in WordPress.

Basically, you can add a shortcode to any WordPress theme template by simply adding the following code:

<?php echo do_shortcode('[your_shortcode]'); ?>

WordPress will now look for the shortcode and display its output in your theme template.

Adding a Shortcode in Block Theme Files With the Full-Site Editor

If you are using a block theme, then you’ll find it easier to add shortcodes in your WordPress theme files using the full site editor.

You can access this tool by selecting Appearance » Editor from the WordPress dashboard.

You will be shown your theme’s home template by default, and you can switch to other templates by selecting the ‘Templates’ option.

Choosing a Template to Edit in the Full Site Editor

Once you have chosen a template, you can begin to edit it by clicking in the right pane of the editor. The editor will now fill the screen.

Now you can click the ‘+’ block inserter icon and search for the shortcode block. After that, simply drag it onto the template and type the shortcode you wish to use.

Adding a Shortcode Block in the Full Site Editor

Don’t forget to click the ‘Save’ button at the top of the screen to store your changes.

Creating Your Own Custom Shortcode in WordPress

Shortcodes can be really useful when you want to add dynamic content or custom code inside the WordPress post and pages. However, if you want to create a custom shortcode, then it requires some coding experience.

If you are comfortable with writing PHP code, then here is a sample code that you can use as a template:

// function that runs when shortcode is called
function wpb_demo_shortcode() { 
// Things that you want to do.
$message = 'Hello world!'; 
// Output needs to be return
return $message;
// register shortcode
add_shortcode('greeting', 'wpb_demo_shortcode');

In this code, we first created a function that runs some code and returns the output. After that, we created a new shortcode called ‘greeting’ and told WordPress to run the function we created.

You can add this code to your theme’s functions.php file manually or use a code snippet plugin like WPCode.

Adding Code to WPCode

For more details, you can see our guide to adding custom code in WordPress without breaking anything.

Once you have done that, you can add this shortcode to your posts, pages, and widgets using the following code:


It will run the function you created and show the desired output.

Now, let’s take a look at a more practical usage of a shortcode.

In this example, we will display a Google AdSense banner inside a shortcode:

// The shortcode function
function wpb_demo_shortcode_2() { 
// Advertisement code pasted inside a variable
$string .= '<script async src="//"></script>
<ins class="adsbygoogle"
     style="display:block; text-align:center;"
     (adsbygoogle = window.adsbygoogle || []).push({});
// Ad code returned
return $string; 
// Register shortcode
add_shortcode('my_ad_code', 'wpb_demo_shortcode_2'); 

Don’t forget to replace the ad code with your own advertisement code.

You can now use the [my_ad_code] shortcode inside your WordPress posts, pages, and sidebar widgets. WordPress will automatically run the function associated with the shortcode and display the advertisement code.

Shortcodes vs. Gutenberg Blocks

We are often asked by users about the differences between shortcodes vs. Gutenberg blocks.

Basically, blocks allow you to do the same thing as shortcodes but in a more user-friendly way.

Instead of requiring users to add a shortcode for displaying dynamic content, blocks allow users to add dynamic content inside posts/pages with a more intuitive user interface. A lot of popular WordPress plugins have switched to using blocks instead of shortcodes because they are more beginner-friendly.

We have put together a list of the most useful Gutenberg block plugins for WordPress that you may want to try.

If you want to create your own custom Gutenberg blocks, you can follow our step-by-step tutorial on how to create custom Gutenberg blocks in WordPress.

We hope this article helped you learn how to add a shortcode in WordPress. You may also want to see our guide on how to create a custom WordPress theme without writing any code and our expert pick of the best drag-and-drop WordPress page builder plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

104 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Tihomir says

    Hi All
    in one of my pages I am using this shortcode [product_category category=’jeans’ number=’1000′ per_page=’1000′] . It shows 1000 products of the chosen category jeans. What I can add to this code to make this 1000 products appear same like on product category page or by with a load more button?

  3. Jose Rodriguez says

    English translation –> but something happens when I add the shortcode and then some text, it turns out that this text is inside the html of the shortcode in the frontend, how can I avoid that?

  4. loganathan says

    I am creating an own theme, the problem is that theme does no support shortcode. can anyone help me to enable shortcode functionality for my theme.

  5. Ihsan says

    thanks for sharing such a nice article..
    i want to know how we can use php and html both in short code… waiting for good response thanks…

  6. Melissa Lowe says

    I installed a Mailchimp for WordPress shortcode ..pasted it at the end of the text version of my document/article & no form was created & this is what it said…..MailChimp for WordPress error: There is no form with ID 0, perhaps it was deleted?

  7. Helena says

    I have a widget by the homepage sidebar from a multisite installation and want to have 1 widget (only one) from this sidebar working at the subsites.
    It is a text widget with a picture, this picture links to an online ebook.

    Do you think I can use this to have it done?

    Many thanks!

  8. Vinayak Ganiger says

    The wp form shortcode is not working in pages but it works fine in posts. My website is In my website page named Projects is their, in that the shortcode is not working.

    What’s the solution for this, please reply with solution.

  9. Meryl says

    I have a slightly more complex question.
    I’m using a theme with a theme options panel.
    I want to use a shortcode inside one of those options.
    However the output is just the [shortcode] text. Is there specific syntax I can use or does it differ from theme to theme? It’s taking forever to get answers from the theme dev.

  10. hirak das says

    Hi i am having a problem with [login_widget] shortcode.when i inserted this code to any page/post on wordpress i only get the text but not the login form…i am using login widget with shortcode plugin…please help…

  11. Armen says

    This doesn’t work if you’re trying to place another shortcode within the shortcode you’re creating.

    Say I had a shortcode like [jpshare] and I wanted to place it along with other stuff into another shortcode function like in this article to add to the posts, how would you do that?

    • Drew says

      It clearly stated the code goes into “functions.php”. If you’re not sure how to use the shortcode, it goes anything you add text.

  12. Ihatewordpress says

    As you can tell from my name I’m very frustrated right now with wordpress.
    >>This last part is simple, just add the [adsense] shortcode in the HTML or Visual views of the Post or Page content editor.<<
    Not even a tiny clue how to do that – would you be willing to expand on this? Thank you

    • WPBeginner Support says

      WordPress uses shortcodes to add functionality into posts and pages. Like in this tutorial if you wanted to display advertisement code, then you will create a shortcode for it. Once you have created a shortcode you can use it in your posts and pages. Create a new post or edit an existing one and add your shortcode with square brackets in the post content area, like [adsense].


      • Brock says

        I installed Popup manager plugin for newsletter subscribers. I got the popup to appear by following your suggestion of putting the shortcode in a comment on my main page. This works but only if a person expands my first comment to read the entire thing. Where/how do I paste the shortcode to get the popup to appear when someone visits my page without requiring them to do anything else? I’m trying to find something in the template customization options but nothing is standing out.

  13. Patty says

    Please help me understand if this is using a shortcode plugin properly. I need to display the date of the last update to a post or page to stop Google structured errors. I am using default 2014 only with plugins. I found a shortcode plugin named “Last Updated Shortcode” that seems to do what I need. I am wondering if this is what I do.

    I would install the plugin, and then activate the plugin. Then on the page/post I would Edit page/post, and at the bottom of the post (or anywhere else if I prefer) add the shortcode. So I would literally type [lastupdated] The last updated date should then appear, correct???

    And hopefully, Google will be happy and stop emailing notices of structured errors.

  14. Larry Leek says

    I’m guessing using the short codes for things like countdown timers is is only for or self hosted wp users correct?

  15. Anibal says

    Hi I’m having trouble with the short code [tpe mylang lang=’es, en’] I know WP has recently changed this shortcode replacing the old [tp mylang=”yes” lang=”es, en” ] for the new one, but I’ve done the replacement and I still get to a 404 Nothing found error page, whenever I click on a link with this code. Any Ideas?

  16. Steve says

    I am having trouble figuring out how to add code comments to a page with just shortcode in it. I’ve tried HTML & PHP comment tags and when added the shortcode doesn’t work anymore. The reason I would like to comment the code is that I would like to document information about the shortcode in the page I call it from ( I may not be the site admin forever).

    • WPBeginner Support says

      WordPress will strip out PHP or HTML comments in post editor. If you were using Edit Flow, then you could leave a note below the post. Right now you can switch to Text editor and leave HTML comment, but as soon as some user views the post in visual editor it will be stripped out again.


      • Steve says

        It strips out the comments AND puts in a blank line for each comment. I put the comments below the shortcode and that works fine.
        Thanks for helping me understand what was going on.

  17. Michael says

    When I add shortcode to posts, whether it be in the middle of an article or at the end, the actual element always appears at the top of the post, any idea why?

  18. WPBeginner Staff says

    Simply copy [rx_aeolus_three_cols] and paste it in a WordPress page. Save your page and then preview it. However, you will first have to create your portfolio in the plugin. Otherwise you will not see anything, because there is nothing for the plugin to display.

  19. Usha says

    I have downloaded a plug-in ‘Aeolus portfolio’ for the WordPress 3.9.2 running Twenty Eleven theme. I have been given the following shortcodes in the plug-in setting:

    [rx_aeolus_three_cols]-Displays all portfolio as three columns.

    [rx_aeolus_two_cols]-Displays all portfolio as two columns.

    [rx_aeolus_one_col]-Displays all portfolio as one column.

    Can anyone help as to how these short code can be incorporated in a page. I am new to WP plugins and badly need help.


  20. Dan says

    Thanks! This thread helped me a lot.

    Just in case someone else lands in here and need to use a more complex HTML/PHP code structure inside a shortcode, this is an example using some aditional options from the WordPress Shortcodes API documentation:

    Place this (and modify as needed) inside your functions.php:

    Then you just use this shortcode inside your WordPress content :)



  21. Aymen Benzarti says

    I’m beginner and this is my first time with wordpress
    so the first question when i tried this tutorial is in which file i have to write this code ?

  22. Nidesh says


    Could you please tell me whether i have to put short codes to a particular page if i want any particular plugin to be displayed in that particular page.

    E.g. I’ve installed Collabpress plugin. And i don’t see it’s UI in the front end of my site. So do i have to insert any shortcode to a page for it to be displayed?

  23. Amber T says

    I am just a little confused… where am I embedding this shortcode.

    I have a columns plugin that provided the shortcode with a click of a buton, not sure if I have to take the code and embed it in my html.

    please help.

    thanks in advance!

  24. Carol Manser says

    Really? Easy? Simple? This website is great but it says it is for beginners. I’ve been using WordPress for 2 years and yet I did not understand it at all. It’s quite annoying the way geeks always bang on about how easy something is and then write something totally incomprehensible to ordinary humans – just like every Math teacher I ever had.

    OK, write an article that can only be understood by geeks – fine, but please don’t keep telling me how easy it is

    output? string? content editor – where is it? define a function? I wish you would because I don’t know what it is.

    “This function is pretty straightforward – it just returns my Google Adsense code as a string” –
    a string of what? etc etc. Just saying….

    • WPBeginner Support says

      We totally agree with you that sometimes when writing we may feel that we have explained everything clearly for beginners, but a beginner level user may still not be able to understand it. This is why we have comments and we will be happy to explain it to you more :)

      A shortcode is a short+code. WordPress allows you to generate shortcodes for your programing code blocks called functions. Since a user can not write programming code in the Post Editor when writing a new post. The shortcodes provide users a way to add those programming codes into a post without writing the full code in post editor.

      When WordPress finds a shortcode in a post like this:


      It then executes the programming code associated with that particular shortcode.

      The example given in the article above, creates a function get_adsense. When this function is executed it outputs the adsense code. We hope this explains it for you. Let us know if you have any more questions.


  25. Alan Murray says

    Can I use a shortcode on a Standalone HTML page to link to a page on my blog?

    If so how do I embed it? Does the file need to be a PHP file?

    I can’t seem to find anywhere on the net providing information on using sortcode outside WordPress pages or posts.

  26. DavidA says

    Do you know, how to add a shortcode on a website from an other website WordPress? (multisite)
    Thx :)

  27. Luke Ward says

    Hello, thank you for this, it’s helped a lot.

    However I would like to know how to add more than one adsense in as a shortcode.
    eg [adsense1] – displays one advert [adsense2] displays a different advert.


  28. Paul says

    Just came across this as I’m looking to add my own shortcodes, I can understand the function part of it, but which document do you include the “hook up”

    “add_shortcode(‘adsense’, ‘get_adsense’); line”

    that would be helpful to me


  29. Patrick says

    I’m clueless and am trying to create a short code to insert the blog’s owner’s user name. Any ideas?

    • Editorial Staff says

      Write a function that outputs the username. Then put that function in the shortcode output. Unfortunately, we do not write custom codes like those on requests.


  30. The Dividend Ninja says

    You forgot to put the semicolon after the ‘ on line 13, which would cause an error, and show people how to call the function. So it would look like this:
    add_shortcode(‘adsense’, ‘get_adsense’);
    But nice job explaining :) Cheers!

  31. ayushwhizkid says

    I have installed a plugin that uses shortcodes to add styled boxes. I want to add the box to my posts by putting in the single.php. How to insert shortcode content to php file.

    p.s. want to use the box for author info!

  32. KishaanSha says

    I added a shortcode:

    add_shortcode(‘post_title’, ‘get_the_title’);

    which returns post title.. But that post title doen’t displays in rss feed. What may the problem? Where that shortcode [post_title] shoul appear, there is blank space only. Can anyone help me to fix it.. Thank you.

  33. graphicbeacon says

    This is pretty basic. The links below will provide a detailed use of wordpress shortcodes.

    A flexible shortcode is one that will allow you to edit certain attributes. Couldn’t the google adsense code be tweaked to allow the user to set attributes such as the width/height and even ad client?

  34. Bill says

    Straightforward enough, except where do I put the

    add_shortcode(‘adsense’, ‘get_adsense’);


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