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How to Add Links as Content Cards in WordPress

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Do you like how social media sites such as Facebook and Twitter show link previews when you paste a link in your status?

WordPress also allows you to automatically convert links into content cards if they are from a supported website.

In this article, we will show you how to easily add links as content cards in WordPress.

How to add links in WordPress as content cards

What is a Content Card?

Content card allows you to display a summary of the link you share on your site, and it works very similar to Twitter Cards or Facebook Link Preview.

You can think of it as embedding a tweet or embedding a video in your content, except now you’re sort of embedding other articles.

Content card embed

Just like the image in the preview above. Let’s take a look at how content cards work in WordPress.

How to Embed a Link as Content Card in WordPress

By default, WordPress allows you to easily embed links as content cards from supported websites.

Supported websites include all other WordPress powered blogs including your own site.

Simply copy and paste the URL inside the block editor, and WordPress will automatically convert it into a content card.

Content card preview in WordPress

Another way to add a link as a content card is by adding the Embed block in the block editor. After that, simply paste the link into the block settings and click on the Embed button.

Adding link in embed block

WordPress will then automatically fetch the meta data for the URL and convert it into a content card.

How Do Content Cards Work?

By default, WordPress uses oEmbed technology to fetch metadata information from websites that support oEmbed formats.

Out of the box, all WordPress websites support oEmbed protocol. This means you can embed links from a typical WordPress website as a content card on your .

Other than WordPress websites, you can also embed content from many popular websites that already support oEmbeds

Other WordPress Embeds

For instance, you can embed YouTube videos instantly by simply pasting a video URL.

Embedding YouTube content

Note: Facebook embeds don’t work out of the box on WordPress websites. You’ll need the free Smash Balloon Facebook plugin to easily embed content cards from Facebook and Instagram.

We hope this article helped you learn how to easily embed links as content cards in WordPress. You may also want to see our guide on how to customize your WordPress header, or how to properly use focus keyphrase to boost your SEO rankings.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

21 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
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    • WPBeginner Support says

      We do not have a specific alternative at the moment, we will be sure to keep an eye out for one we would recommend.


    • WPBeginner Support says

      Thank you for letting us know, we’ll be sure to look into updating this article from 2015 with a new plugin as we’re able :)


  2. Jeff Whitmore says

    Got the plugin to work, then when I published, BAM. Blank page except for the words “The site is experiencing technical difficulties. Please check your site admin email”

  3. yair says

    i did the content card but the imag is blank …
    do ineed to install the face book open grafe plaug in first?

    • WPBeginner Support says

      If the link you added with content cards was for one of your own sites, then you need to install Facebook open graph. If it was an external site, then the site needs to be using Facebook open graph. You can also set a default fallback image in the plugin settings, this image will be used when no image is found.


  4. Steve Media says

    Now if I can only find a good solution to export firefox bookmarks, sort by url, pull all sites with “thisdotcom” into one category and all sites with “thatdotcom” into another category.. mass import into wordpress – auto sort by category, date url added – and pull these content cards.. very cool it would be.

  5. Avil Beckford says

    I did a curated post today, so I tested it with content cards and it works fine. The preview image size is quite large though. Thanks for the post.

    Avil Beckford

  6. Rikki says

    I am getting the same message. In the list of plugins it says explicitly that the plugin is not compatible with my WP version (which is 4.3.) A glitch?

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