How to Add Content Templates in WordPress Post Editor

Writing blog posts should be easy, but retyping the same sections over and over makes it frustrating. Believe me, I experienced this firsthand in my early days at WPBeginner.

Whether it’s introductions, call-to-actions, or FAQs, the process eats up valuable time. Using content templates in WordPress can fix that.

Today, my team and I use a reusable CTA block as a template to speed up our content workflows. This helps us maintain consistency while saving time on repetitive formatting. But there are tons of other ways you can fast-track your content creation process with templates.

Want to know how? In this guide, I’ll walk you through how to add content templates in the WordPress post editor — no coding required.

I’m going to cover a lot of useful information in this post. Here’s a preview if you’re curious:

Feel free to use the links above to skip ahead.

Why Use Content Templates in WordPress?

Content templates are a powerful way to streamline your writing workflow and maintain consistency across your site. Instead of recreating the same layout or sections over and over, you can save pre-designed blocks and insert them with just a few clicks.

Instead of manually reformatting every article, templates allow you to save and reuse pre-designed blocks and insert them with just a few clicks. Here’s how they help:

✅ Save Time & Stay Productive: Skip the repetitive formatting and jump straight into writing.

✅ Maintain Consistency: Keep your site’s structure, branding, and voice aligned, especially helpful for multi-author blogs.

✅ Reduce Errors: Predefined templates make it easy to include important elements without missing a step.

✅ Adapt and Scale Easily: As your content strategy evolves, templates can be updated or reused across different post types.

Next, let’s talk in more detail about what you can do with content templates.

What Can You Do With Content Templates?

By setting up content templates, you gain more control over your writing process. Here’s what you can achieve:

📌 Create and Customize Unlimited Templates: Build layouts for any type of post or page.

📌 Manage Templates Inside WordPress: No third-party tools needed; everything lives in your dashboard.

📌 Update and Reuse Templates Anytime: Make changes as your content needs shift.

📌 Insert Templates Quickly: Just a few clicks or a keyboard command, and you can add your templates in the block editor, no tab switching required.

📌 Collaborate With Ease: Shared templates ensure everyone follows a consistent format.

📌 Migrate Without Losing Layouts: Templates stay with your site if you change hosts.

Of course, this list isn’t completely exhaustive, you can there are infinite ways you can use content templates.

When Should You Use Content Templates?

Still unsure if templates are right for you? Think about how often you reuse similar content structures—like intros, CTAs, or review layouts.

Here are a few scenarios where content templates can be super helpful:

📚 Structured Content: Perfect for posts like how-to guides, case studies, or product reviews.

🔁 Recurring Sections: Use templates for CTAs, author bios, disclaimers, or FAQs.

👥 Multi-Author Teams: Standardized templates keep tone, format, and branding consistent.

🎯 Conversion-Focused Pages: For landing pages or sales copy, templates ensure a polished, goal-driven

Having said that, let’s take a look at how to easily add content templates in WordPress.

How to Add Content Templates in the WordPress Post Editor

WordPress makes it easy to create and reuse content templates using the Patterns feature (formerly known as Reusable Blocks). It allows you to save sections of content, like calls-to-action, FAQs, or author bios, and insert them into any post with just a few clicks.

Instead of manually copying and pasting content from old posts, you can create a template once and reuse it whenever needed.

The best part? You can update a saved pattern, and the changes will automatically apply everywhere it’s used.

Step 1: Design Your Content Template

To create a content template, simply open a page or post in the WordPress block editor. Once you are there, open the block menu and start adding blocks to create a template.

For example, if you want to create a template for comparing different products, you can use the Table block to structure your data neatly.

This way, you can quickly insert a pre-formatted comparison table into any post without rebuilding it from scratch.

Once you do that, you can also customize the appearance of the table using the ‘Styles’ section of your block settings:

With just a few clicks, you can change the text color, background color, typography, and so much more.

Step 2: Properly Save Your Content Template

After you have designed your template, click the three-dot menu button in the block toolbar.

This will open up a dropdown menu, where you will need to select the ‘Create Pattern’ option.

A popup will now appear on your screen where you can name your template anything you want. I suggest naming it something descriptive so it’s easier to find later.

I also highly recommend you pick a category when saving your content template. This will be especially useful if you create a large library of reusable content designs.

When you select the ‘Categories’ field you will see some default options, like ‘About,’ ‘Buttons, ‘Call to action,’ and more.

But if you don’t see a category that describes your design, you can always just create a new one and hit enter.

For instance, if you’re creating a table template to compare multiple products like I am, you can name your category ‘Product Comparison’ or something similar. Once you’ve properly labeled your content template, click the ‘Add’ button.

You have now successfully created a reusable template for your post editor.

Step 3: Use Your Content Template

To add this template to any post or page, simply click the ‘Add Block’ button to open the block menu and switch to the ‘Patterns’ tab.

Here, you will see a list of all your default and custom Patterns categories. Now, click on the category that you selected or created for your reusable template.

Keep in mind that if you didn’t select any category for your block, then your pattern will be stored in the ‘Uncategorized’ tab.

Once you choose a suitable category, a new panel will open beside the block menu, listing all the patterns saved in it.

From here, select the template you created to add it to your post or page.

If the method above feels a bit complex, you can also insert your content template using the slash keyboard command right inside the WordPress editor.

Just click into a blank paragraph block and type ‘/’ followed by the name of the pattern or block you want to insert.

For example, if you’ve saved a pattern called ‘Product Table Template,’ you can type in/product table, and WordPress will automatically suggest matching blocks or patterns you can insert with a single click.

This shortcut is super useful when you are in the middle of writing and want to drop in a reusable layout without breaking your focus.

I regularly use this trick when inserting our reusable CTA block—it saves me time and keeps everything consistent.

Step 4: Edit Your Content Template

Once you have added your content template, you might want to tweak it to better fit the post you are working on. The good news is, WordPress makes this easy.

You can detach the pattern from the original template, allowing you to edit the content freely without affecting the saved version. This allows you to reuse the layout but customize the text, images, or links for a specific page.

To do this, click the three-dot icon in the block toolbar to open the dropdown menu. Then, go ahead and select the ‘Detach’ option.

Now, you can easily edit your content template however you want.

Keep in mind that if you fail to do so, any changes you make will automatically update everywhere the pattern is used. This could unintentionally alter multiple posts at once.

However, this step won’t be necessary if you’ve created a template that will remain exactly the same everywhere, like a CTA block.

Step 5: Manage Your Content Templates

After creating and using your content templates, you might want to change their organization to further streamline your workflow.

WordPress makes it easy to manage everything in one place, whether you want to delete old patterns, export templates to use on another site, or import new ones.

To do this, visit the Appearance » Editor » Patterns page from the WordPress dashboard.

This will take you to a new screen. From there, you can click on any category on the left to view the patterns saved under it. You can also click on any pattern to open and edit it.

If you want more options, click the three-dot menu next to a pattern to duplicate, export, or delete it. This gives you full control over how you manage and reuse your content templates.

Keep in mind that the method above applies to managing patterns in a block theme. If you’re using a classic theme or a different setup, your interface may look slightly different.

For more in-depth instructions, see our tutorial on how to use WordPress block patterns.

Bonus: More Ways to Use Templates in WordPress

Once you have mastered content templates, you can take things further by customizing different parts of your website.

Whether you are designing landing pages, email templates, or even selling digital templates, these guides will help you streamline your workflow:

• How to Add Beautiful Email Templates in WordPress
• Best Landing Page Templates for WordPress
• How to Create Category Templates in WordPress (Easy Methods)
• How to Create Custom Single Post Templates in WordPress
• Best SeedProd Site Kits and Templates (Expert Pick)

We hope this article helped you add content templates in the WordPress post editor. You may also want to see our list of tips for mastering the WordPress visual editor and our beginner’s guide on how to add a blog post checklist to the WordPress editor.

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