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The ‘Error establishing a database connection’ notice in WordPress is a fatal error that makes your site inaccessible to users. It happens when WordPress is unable to connect to the database. Since multiple factors can affect this connection, the error can be a bit difficult… Read More »
You finally get a new lead through your WordPress contact form… but the message never shows up in your inbox. It’s frustrating, and worse, it can cost your business real opportunities. That’s because relying only on email notifications is risky. A strict spam filter or… Read More »
We’ve seen this happen a lot: someone starts filling out a form on your WordPress site, then abandons it halfway through. Maybe the form asks for details they’ve already provided, or maybe it just feels too long. That’s where dynamic field population can help. It… Read More »
Building a forum on your WordPress site is a great way to bring people together and keep them engaged. It lets visitors share ideas, ask questions, and help one another, which can make your site more useful over time. It can also reduce the number… Read More »
Do you ever wonder if your content is actually reaching the right people? When we launched our first WordPress sites, that question was always on our minds. Discovering the exact search terms people used to find our articles was a major turning point. It gave… Read More »
It’s disappointing to see your WordPress forms get plenty of views but not many submissions. You spend time setting them up, only for visitors to stop halfway through. Over the years, we’ve tested a variety of methods to make online forms more effective – from… Read More »
After running a multi-author blog for more than a decade, we’ve learned that one small detail makes a huge difference. Adding a simple author info box is one of the fastest ways to build trust with your readers and with search engines. It’s that finishing… Read More »
At WPBeginner, we’ve helped thousands of WordPress users set up their sites, and we often see the same mistake: overlooking the permalink structure. It feels like a small detail, but getting it wrong can make your URLs confusing and hurt your chances of ranking on… Read More »
It’s a frustrating moment for any website owner. You’ve just moved your site or made a big change, but you’re still seeing the old version or, worse, an error message. We get questions about this issue all the time here at WPBeginner, and the fix… Read More »
I remember spending hours choosing the perfect featured image for one of my first blog posts. But when I published it, something felt missing—visitors had no way of knowing the photo was from a breathtaking sunrise hike in Jasper National Park. Without a caption, even… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.