WordPress makes it easy to create engaging, multimedia pages by automatically embedding third-party content like YouTube videos and Tweets. However, after working closely with WordPress users for the past 15+ years, a lesson we learned is that oEmbeds can also cause problems. Imagine a YouTube… Read More »
If you’re an aspiring WordPress theme designer, mastering CSS is key to unlocking greater control, customization, and efficiency in your workflow. Luckily, WordPress automatically adds CSS classes that you can utilize in your themes. Several of these CSS classes are automatically added to the <body>… Read More »
Have you ever wanted to find out which WordPress theme a site is using? Readers often ask us to help them find the name of a theme they’ve seen on someone else’s website. This allows them to use exactly the same design and layout on… Read More »
Do you want to create a full width page in WordPress, so you can stretch your content across the screen? Most WordPress themes already come with a built-in full-width page template that you can use. However, if your theme doesn’t have one, then it’s easy… Read More »
The top navigation menu on a website typically has links to all the most important pages. When you make this menu sticky, you can keep it on the screen as the user scrolls down the page. That way, it’s always within reach. This makes navigation… Read More »
Early in our WordPress journey, we noticed that some websites looked amazing when shared on Facebook while others looked terrible. The difference wasn’t the content quality. It was whether the site owner had properly configured Facebook Open Graph meta data. Facebook Open Graph tags are… Read More »
Do you want to add custom fonts in WordPress? Custom fonts enhance your website’s typography and user experience by allowing you to use a diverse range of beautiful fonts. At WPBeginner, we’ve added custom fonts to many of our partner websites, so we know how… Read More »
Are you worried about losing your customizations when updating the theme of your WordPress website? One of the best things about WordPress is how easy it is to customize. But unfortunately, there’s a high chance you’ll lose some of your changes when you update your… Read More »
After our infographic on how WordPress works behind the scenes, several users asked us to cover how a WordPress theme works behind the scenes. In this article, we will explain the WordPress template hierarchy for beginners. This cheat sheet is extremely useful when customizing a… Read More »
Sometimes, you might want to remove the author’s name from a WordPress blog post. This could be because your posts are team efforts, or you’re writing for someone else and need to stay anonymous. At WPBeginner, we run a multi-author blog, so we get it.… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.