Often beginners get confused when trying to pick the right WordPress plugins for their needs. We frequently get questions like what is the best WordPress plugin to build an online store, add testimonials, accept payments, create a contact form, and so much more. Unlike other sites, our expert team at WPBeginner tests and review the best WordPress plugins for each task and create step-by-step installation guides to make your life easier. We do the research, so you don't have to.
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We also have a WPBeginner Solutions Center where we have our expert reviews and our community reviews of top WordPress plugins and tools.
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It is frustrating to spend hours writing a post, only to see it get zero clicks because of a weak headline. Even with years of practice, I still test different options to see what performs best. Luckily, AI tools can fix this. They help you… Read More »
As a website owner, even making a small change to your site could affect visitors. At WPBeginner, we teach users a simple trick for keeping track of everything by adding site notes and annotations in Google Analytics. You can record key changes to your WordPress… Read More »
The first time I added product filters to my WooCommerce store, it was a disaster. They looked like they were designed in 1999, confused my customers more than they helped, and worst of all, broke my checkout page. I had to take them down within… Read More »
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Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.