Often beginners get confused when trying to pick the right WordPress plugins for their needs. We frequently get questions like what is the best WordPress plugin to build an online store, add testimonials, accept payments, create a contact form, and so much more. Unlike other sites, our expert team at WPBeginner tests and review the best WordPress plugins for each task and create step-by-step installation guides to make your life easier. We do the research, so you don't have to.
If you're just getting started, then you may want to start with our popular WordPress plugin guides:
We also have a WPBeginner Solutions Center where we have our expert reviews and our community reviews of top WordPress plugins and tools.
You can find our other latest WordPress plugin guides below, and you can always use the search feature on our site to find helpful WordPress tutorials faster.
If you don't see a WordPress plugin guide that you're looking for, then please reach out to your team and let us know. All our WordPress content ideas are suggested by our users over the last 15+ years.
A fast website is one of the best ways to keep visitors happy and improve your search rankings. When we first started, learning how to make our site faster was a top priority. Discovering W3 Total Cache was a turning point for our first blog.… Read More »
Many website owners find themselves wishing they could use categories and tags for their pages, just like they do for blog posts. We’ve been there too. As we built more complex websites, we realized how helpful it would be to have a way to group… Read More »
In our opinion, keeping WordPress core, themes, and plugins up to date is one of the most important things you can do for WordPress security. But updating a WordPress plugin to its newest version can sometimes break your website. This can be extremely frustrating and… Read More »
Adding YouTube playlists to your website can increase user engagement and improve SEO by providing your visitors with a seamless viewing experience. It can also help you gain more subscribers and grow your channel. At WPBeginner, we have been embedding YouTube videos on our blog… Read More »
Email marketing drives more sales and engagement than any other channel, but most WordPress site owners are missing out on this opportunity. At WPBeginner, we regularly hear from users who have thousands of daily visitors but struggle to maintain ongoing relationships with their audience because… Read More »
Creating a landing page for your Facebook ads can increase your conversion rates by targeting specific audiences. It will motivate visitors to take action and convert them into leads and customers. At WPBeginner, we have created plenty of landing pages for different purposes over the… Read More »
Ever sent out an ‘exclusive’ coupon code only to find it posted all over the internet the next day? 😨 We love using coupon codes for seasonal sales and customer appreciation campaigns, but one thing we’ve learned is that standard coupons can quickly spread beyond… Read More »
At WPBeginner, we’ve built and scaled multiple successful online businesses. WordPress has played a huge part in our journey, and we’ve relied on powerful marketing plugins to drive growth and engagement. From boosting SEO and conversions to automating tasks and building relationships, the right plugins… Read More »
After managing WordPress websites for years, we’ve found that the WordPress admin area can become cluttered with unnecessary menu items. This is especially true when you’re running a multi-author site or managing websites for clients. Cleaning up the admin area helps keep your team focused… Read More »
Lots of health and wellness-related businesses offer fitness trackers for their users. If you run a gym or similar business, then putting a fitness tracker on your website can keep users engaged and help grow your business. It allows you to boost user interaction, collect… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.