Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Ben Rojas is the President of All in One SEO (AIOSEO) and a self-taught WordPress and PHP developer with over 25+ years of experience. Although he started as a developer at Awesome Motive, he quickly rose through the ranks to lead the entire AIOSEO company.… Read More »
Last week, I attended WordCamp US in Portland. It was a wonderful event overall, and I had great conversations with so many friends, WPBeginner users, and many new members of the WordPress community. Since the event, there has been a lot of conversations happening around… Read More »
Many of us start our WordPress journey with the basics, using fantastic free tools to get off the ground. But as your site grows, your needs begin to change, too. That’s often when the idea of premium WordPress SEO plugins comes into the picture. You start looking… Read More »
To build or not to build with code? That’s the big question for many aspiring website creators. We’ve tested tons of ways to build a website to help our audience at WPBeginner. Since many of our readers are just starting out, we think we’re in… Read More »
Not sure whether to use Contact Form 7 or WPForms for your WordPress site? Picking the wrong contact form plugin can cost you leads, frustrate your visitors, and waste hours of setup time. Sure, Contact Form 7 and WPForms are two of the most popular… Read More »
Let’s face it: a generic contact form won’t be the most exciting thing your users see today. People crave engaging, personalized experiences. That’s where interactive lead generation comes in. It can transform how you connect with your audience and help you build valuable relationships. Think… Read More »
You know your product is great, but for some reason, your landing page just isn’t converting visitors into customers. It’s frustrating, isn’t it? I’ve designed and analyzed tons of landing pages across my career. And I’ve seen first-hand how many website owners and marketers struggle… Read More »
“Is managed hosting enough, or do I need WordPress maintenance services?” This is a question we hear almost daily from website owners. Our team is uniquely positioned to answer this since we both use managed hosting for our own sites and provide maintenance services to… Read More »
Running All in One SEO has given me a front-row seat to see how WordPress site owners struggle with SEO. The most common complaint I hear? “I don’t have time to do all this SEO work manually.” I totally get it – there are only… Read More »
Picture this: you’ve spent hours editing your website, adding eye-catching banners, and even setting up some special offers. But when you check your conversion rates, they’re still flat as a pancake. Sound familiar? If there’s one thing I’ve learned about converting users into customers, it’s… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.