Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
From freelancer to successful co-founder, Ionut Neagu has worked with WordPress for 13+ years. Along the way, he has grown his company, Themeisle, into one of the most respected names in the WordPress ecosystem. Their flagship products, including Neve and Hestia, are helping shape the… Read More »
Here at WPBeginner, we remember the growing pains when our website traffic started to surge. Choosing the right web server software was a huge part of making sure our site stayed fast and reliable for our readers. Thinking about web servers like Apache, Nginx, or… Read More »
From a professional blogger to Asia’s first WordPress VIP Partner, Rahul Bansal’s journey with WordPress spans almost twenty years. As the founder and CEO of rtCamp, he has built a thriving, enterprise-focused WordPress agency that now employs over 200 WordPress engineers. What started as a… Read More »
If you’re setting up an online store with WordPress, then choosing between Stripe and PayPal can be a struggle. With all those confusing transaction fee tables and long lists of payment methods – how are you supposed to make sense of it all? Plus, it… Read More »
Are you struggling to understand what’s actually happening on your WordPress website? You’ve probably installed Google Analytics, but let’s be honest, the interface is overwhelming. And trying to figure out which metrics actually matter for your business can be challenging. That’s exactly why WordPress analytics… Read More »
With so many online course platforms, it’s easy to feel overwhelmed. Should you choose a simple option like Teachable or Skillshare, or build your own site with MemberPress? Here’s the key: don’t decide based on marketing hype; decide based on what you actually need. Teachable… Read More »
Trying to choose between MemberPress Courses and LearnDash for your online course site? Both are popular WordPress LMS plugins, but they’re built for very different types of course creators. The right learning management system doesn’t just power your course. It shapes how students learn and… Read More »
With hundreds of total jobs completed and a 100% job success rate, Zac McDonald is one of the top-rated WordPress developers on Upwork, the leading job board for freelancers. He began working on passion projects and simple jobs with a quick turnaround. But today, he… Read More »
Building and maintaining WordPress sites means you’ll eventually need to move them, back them up, or clone them for testing. Whether you’re switching hosts, creating a staging site, or just want peace of mind with regular backups, having the right plugin makes everything so much… Read More »
Over the past few years, we’ve seen countless trends come and go in the WordPress and website-building industry. But few have sparked as much interest and debate as the rise of AI website builders. To stay on top of this trend, we’ve tried and tested… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.