Atualização: Não recomendamos mais o uso do FeedBurner porque ele é um produto em extinção e cheio de bugs. Leia este artigo para saber por que você não deve usar o FeedBurner e conheça as alternativas.
Todos os principais blogs estão usando o FeedBurner para gravar seus feeds RSS porque é um sistema gratuito e repleto de recursos que você não pode recusar. O FeedBurner fornece estatísticas, opção de otimização de feed, opção de publicação de feed e muito mais. A integração do FeedBurner e do Google Analytics é obrigatória para todos os blogs do WordPress. Neste artigo, mostraremos como você pode configurar os feeds do seu blog WordPress com o FeedBurner e usá-lo para ajudar a levar seu blog para o próximo nível.
Por que o FeedBurner é importante para os blogueiros?
O FeedBurner é um serviço gratuito repleto de opções que você não tem com o feed padrão do WordPress. Alguns dos recursos incluem:
- Estatísticas sobre seus assinantes de RSS para que você possa analisar e otimizar as publicações do seu blog.
- Ofereça aos seus usuários várias opções de assinatura, como e-mail e outros leitores de feed (Netvibes, Google etc.).
- Prova social (contagem de assinantes)
- Opção para personalizar seus feeds, como modificar os títulos das postagens, a marca e muito mais.
- Opção de enviar ping para vários serviços de leitura de feeds assim que você publicar suas postagens.
- Integração do Google Adsense para monetizar seus feeds RSS.
- E mais…
Apenas com essa pequena lista de recursos, você pode ver que ele é obrigatório para todos os blogs. Agora podemos passar para a configuração da conta do FeedBurner.
Configuração dos feeds do FeedBurner para WordPress
Primeiro, você precisará ter uma conta do Google (qualquer conta do Gmail funcionará). Visite a página de serviço do feedburner para iniciar esse processo.
Na primeira etapa, você digitará o link para o feed do seu blog WordPress. Se você tiver uma estrutura de URL do WordPress amigável para SEO, o link do seu feed deverá ser como yourdomain.com/feed/
Na etapa 2, você escolherá o título do seu feed e o endereço do feed. É recomendável manter o título de seu feed igual ao de seu blog. É melhor manter o endereço do feed curto e fácil de lembrar.
Tecnicamente, seus feeds foram criados, portanto, você não precisa mais seguir as etapas. Clique em Pular diretamente para o Gerenciamento de feeds.
Você verá uma página com um link para várias plataformas de blog. Ignore tudo isso, pois as abordaremos mais adiante neste artigo. Basta clicar na guia otimizar que você vê na imagem abaixo.
Na etapa 5, trabalharemos na otimização do feed do blog do WordPress. Você precisa se certificar de que tem a opção Browser Friendly ativada, o Smart Feed ativado e o FeedFlare ativado. Você pode ativar outros serviços se quiser, mas esses três serviços são obrigatórios. O BrowserFriendly torna a assinatura muito mais simples. O SmartFeed garante compatibilidade máxima com todos os aplicativos leitores de feeds. O FeedFlare cria interatividade nas publicações, adicionando e-mail e outras opções de compartilhamento.
Na etapa 6, daremos uma olhada em todas as opções de divulgação do feed. Você precisa permitir Assinaturas de e-mail no seu site porque há usuários que preferem receber atualizações por e-mail em vez de usar o Google Reader. O Pingshot deve ser ativado porque ele notifica os serviços quando você publica. O widget Feedcount permite que você exiba sua contagem de assinantes. Esse é um dos melhores métodos de prova social. A Awareness API é útil se você estiver tentando se listar em sites como o BuySellAds, pois eles podem extrair sua contagem de assinantes facilmente. Há outras opções interessantes, como Headline Animator e BuzzBoost, que você pode ativar se quiser.
A monetização de seu feed é outro bom recurso do FeedBurner, exceto pelo fato de que ele só permite que você use o Google Adsense. Portanto, registre-se no Google Adsense e siga as orientações deles.
Depois de realizar todas as etapas acima, você pode clicar na guia Analyze (Analisar). Provavelmente, você verá uma tela como a abaixo porque as estatísticas não estão registradas. Aguarde até 24 horas e você começará a ver os números. Use a contagem de assinantes, os cliques e outros dados úteis para aprimorar seu blog. Veja o que seus usuários gostam e o que não gostam com essas estatísticas e, em seguida, concentre-se no tipo de publicações que seus usuários gostam e apreciam.
Integrar o FeedBurner ao WordPress
Mesmo que você tenha configurado seu feed com o FeedBurner nas etapas acima, ainda não o integrou de fato ao WordPress. A primeira coisa que você quer fazer é parar de diluir seu feed e torná-lo um só. Você precisa criar um redirecionamento para que, quando os usuários tentarem visitar yourdomain.com/feed/, eles sejam redirecionados para a página de feed do Feedburner. Dessa forma, você pode acompanhar os assinantes do seu blog.
Há um plugin chamado FD FeedBurner que permite criar esse redirecionamento facilmente. Você também pode redirecionar seus feeds usando o arquivo .htaccess, mas não compartilharemos esse método porque não é algo que recomendamos para iniciantes.
A maioria dos temas do WordPress já vem com a integração do FeedBurner, como o Headway Theme, Standard Theme e outros. Se o seu tema não for compatível, use o plug-in acima.
Adicione a caixa de assinatura de e-mail em seu site
Primeiro, visite Publicize ” Email Subscriptions e, em seguida, copie e cole o código que eles fornecem no arquivo de modelo de sua preferência (principalmente sidebar.php). Lembre-se de que, para personalizar a aparência do formulário de e-mail, você precisa ter conhecimento prévio de HTML e CSS.
Se seu blog não tiver feeds do FeedBurner, adquira-o agora mesmo.
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InfoDari says
Hi… thanks for this nice tutor. How long it takes feedburner send a new post url on twitter?
yourwebchick says
Loved this post.. went through the whole thing super fast with your fantastic instructions.. then went to my blog to set it up in the side bar.. it asks for my code which was tricky to find but finally did BUT it says it’s not set up to do email subscriptions …. and I clicked that button in the setup? Any ideas what might be going wrong? it’s http://DenverBucketList.com
wpbeginner says
@yourwebchick You need to make sure that you actually activate the email subscription.
yourwebchick says
It suddenly seems to be working so either I was putting the wrong code in or it just needed a little more time.. I have a tendency to rush things! Have you played with the Beta interface yet?
yourwebchick says
I had no idea by the way that I could have my feed tweet out with #Hashtags… That ROCKS my world… Thank you again for this fantastic Tutorial!! @JustAskChrissy recommended!
jakechec says
hello, just curious i want to burn this feed into FB,
http://jakechec.com/?cat=1
when i do, only the last 7 episodes show up, why??
http://feeds.feedburner.com/jakechec/test4
BrandenWilliams says
Looks like a strange Feedburner mess has started for those of us that use a permanent SSL redirect. Do you know a way to create a file that just dumps the feed content without a rewrite redirect such that I can keep that part non-SSL?
rajkanuri says
How to remove captcha from email subscription box in feedburner…??
wpbeginner says
@yashmistrey We are seeing it just fine.. It is listed under circulation.. FeedBurner has glitches sometimes.
yashmistrey says
hi i activate the Awareness API but count not showing !
300 subscriber not display
<entry date=”2011-09-12″ circulation=”0″ hits=”0″ reach=”0″/>
see : http://goo.gl/iKDui
wpbeginner says
@RafaelTrabasso Because this post was written under Beginners Guide, we tried to avoid any code snippets. We have covered what you are looking for in this article:https://www.wpbeginner.com/wp-tutorials/25-extremely-useful-tricks-for-the-wordpress-functions-file/ Tip #21 lets you redirect your normal feeds to Feedburner feed.
RafaelTrabasso says
@wpbeginner you missed my point – as a theme designer i was looking for a way to redirect the feeds to feedburner WITHOUT a plugin so this would not be a potential problem with future customers.
so the long title for this article would be “learn how to set up a feedburner account then learn how to install a plugin to redirect your feeds to feedburner”.
wpbeginner says
@RafaelTrabasso Actually that is pretty great. WordPress makes everything SIMPLE… We showed you exactly how to setup your feed with feedburner. Then all you have to do is redirect your main WordPress feed to feedburner just in case if someone types in: yourblog.com/feed/ they go to the feedburner feed, so you get full stats.
RafaelTrabasso says
well so the tutorial for integrating Feedburner with WordPress, excluding the part of setting up the Feed, is: use a plugin.
(not) great.
prsbest27 says
I just want to say thanks.. This has help me setup my feedburner feed. I really appreciate your great knowledge in WordPress and many other things. If I have a question, now I know where I have to come to find the answer. Super Excellent guidance!!!
sherwinraavi says
Another excellent tutorial! Worked perfectly. I’m actually building a business from stuff I’m learning here. Please don’t make me become a premium member =)
wpbeginner says
@impukax You would need to edit your functions.php file. Please search our site and you will find the article on that.
impukax says
@wpbeginner @impukax Thank you, i got it worked now! Is there a solution to display thumbnail with this method?
SmarMendem says
it’s really power full tutorian and really helped me!!
i’m newbie and nice to met you!!
wpbeginner says
@impukax Go to Settings > Reading in your WordPress blog and select Summary instead of Full post to show in feeds.
DTL8791 says
I want my full posts to show in the feed reader, and just modified the Settings > Reading to do that. Will that change affect previous posts or just new posts?
wpbeginner says
@DTL8791 it will change all posts
impukax says
Is there anyway to customize the feed for just post the title and exceprt only? currently in my feedburner it’s showing full post and there was no excerpt.
coolcash4live says
This is awesome youngprepro coolcash4live
tla says
Can’t get feedburner to work. Able to subscribe for email notice, but when send out new post, I don’t get any notice. I find this message in site admin. of my blog: RSS Error: A feed could not be found at http://blogsearch.google.com/blogsearch_feeds?hl=en&scoring=d&ie=utf-8&num=10&output=rss&partner=wordpress&q=link:http://jadesauce.com/blog/
What’s wrong?
Should I install FeedburnerFeedSmith or John Watson FD Feedburner for a WordPress blog 3.1 version hosted by ipower? Not sure which one I should use.
Nick says
Perhaps I am looking for something that does not exist, and I’m trying to either confirm or access what I am trying to do through here…so any help would be really beneficial. I have a self supported wordpress on my own FTP server where my website is. I also have a twitter feed, facebook fan page, and a linkin account. I want to streamline my feeds completely through Hootsuite (and my clients SMO), but Hootsuite doesn’t interact with self supported WordPress blogs……only wordpress hosted blogs. Although, Hootsuite will allow me to submit a RSS feed that can check for new blog posts every so often, and I can set up which social media platforms I want the feed to go once it finds the feed or blog I’ve posted. Basically, I want to to post updates, advertisements, my portfolio, and share marketing advice through my wordpress blog. Then I want that blog to be broadcasted over every other social media platform I have….automatically streamlined. I would use twitter feed but I have clients of mine that I will need to manage their SMO the exact same way. Just makes it easier for me to keep up with everything. When I supply the feed link as:
http://www.nickfrontieroproductions.com/blog/
OR
feed://www.nickfrontieroproductions.com/blog/feed/
Hootsuite will not accept the feed. Will feedburner allow me to create a feed in which Hootsuite will accept?
Is what I am doing even possible?
I really appreciate any and all help or understanding with this. Been racking my brain for like a week on this one!
Editorial Staff says
Automating social media is probably the worse thing you can do for your business. However, if you do choose to go that route, it is possible. There are several plugins for WordPress that lets you publish your recent posts to Twitter as soon as they are published.
Administrador
jkissa says
how can you get feed burner to show the author of the post. It is assigned in wordpress but the rss doesnt display author name in the feed just title, then content.
Any ideas?
Editorial Staff says
Insert it in custom fields to manipulate RSS
https://www.wpbeginner.com/wp-tutorials/how-to-add-content-and-completely-manipulate-your-wordpress-rss-feeds/
Administrador
Chloe says
Hi I have feedburner attached to my new wordpress ecommerce website. I had it from ages ago when the site was under construction. It’s feed address is set at this URL http://www.cheekysuds.co.uk Should it really be set at http://www.cheekysuds.co.uk/blog?
Please don’t laugh at me if it is a silly question but I am not sure. I subscribed to the site myself and posted a blog earlier but didn’t get an email from it. I have now taken the post off. I would be grateful of any help.
Editorial Staff says
Well, if your main installation is xxx.com << then the feed will be xxx.com/feed/ … if you are running two separate installs, then you can have the feed on xxx.com/blog/feed/
It depends on where you need the feed to be.
Administrador
Chloe says
Hi, what do you mean by separate install? I bought a web theme and the blog is attached. I guess this means it isn’t separate and the feed should be kept where it is? I know my site has feeds on it as the blue rss feed box comes up in the URL when you go to my website. Thanks for
your help so far. I appreciate it and Happy Easter!!
Azhar Kamar says
Thanks! This has helped me in using FeedBurner for WordPress.
Jo Rae says
Loved this article! One question. After setting this up and connecting the feed to WordPress is it supposed to send out the email every time I post a new post by itself or do I have to burn a feed myself each time and insert the address into WordPress? I can’t seem to get feeds to go out consistently.
Thanks for any advice you can give!
Jo Rae
Editorial Staff says
FeedBurner would send out an email everytime you publish an article. However we have heard recent complains about them not doing it consistently.
Administrador
Pieter Hartsook says
I’m finding that Feedburner is unreliable getting the latest post and especially delivering via email for one of my sites. It will work fine for several weeks (average 2 posts/week) then fail.
A really strange issue is feedburner adding the latest post to the feed, visible on the Your Feed view and looking at the feed in an rss reader, but just not bothering to send out the email to subscribers, even a day later.
I ping, resync, change the feed source from rss to atom and back, change the delivery time and eventually the Feedburner will trigger and send out the email. But there doesn’t seem to be any consistent way to fix the no delivery problem.
It’s so frustrating I’m looking for a reliable alternative. What kills me is there is zero, nada, absolutely NO SUPPORT from Google for this service. Google really doesn’t seem to care about Feedburner. They bought it and seem to be hell-bent on destroying it.
Too bad, it had great potential.
Editorial Staff says
We use it on our site, and it seems to be working fine. Unfortunately, we cannot provide any support in your case.
Administrador
Julie says
Having problems burning my feed. I get the error message;
“Your feed filesize is larger than 576K. You need to reduce its size in order for FeedBurner to process it.”
I have reduced the number of posts in the ‘Reading’ section on WordPress to 5 and also validated the blog through Feedburner but I still can’t get past this stage.
This is a new blog and has not got much content on it so surely it can’t be that big!
Any suggestions would be much appreciated.
Thanks
Julie
kashifmin says
if any of you having problems with your feed just replace the wp-rss2.php with new one
Keith Davis says
I’ve just set up a Feedburner account.
Nice to have a super clear guide for getting the best out of the settings.
Hyder Mohammed says
Thanks for this useful post
Ron says
I had a problem getting Fedburner to burn a feed. After spending several hours trying to get it to work I finally figured out what the problem was.
The problem—-
We have a self hosted WordPress blog that is a duplicate theme of another blog we have. The original blog has a feedburner feed that works without a problem (whenever we post an entry appears in the
feed).
I created a second feed for the second site and things seemed to work without a problem. We were getting close to cutting the second site over and we needed to clear the test items out of the feed. We could not clear the these items out of the feed even after we deleted all blog entries and did a resync with feedburner (under troubleshooting).
So I decided to delete the feed and tried to burn a new one. The burn failed because the validator indicated that it can not find the feed (error 404).
Prior to the deletion of the feed we upgraded to the latest version of wordpress (3.0.3) but the feed continued to work after that. The only problem was that we could not remove the test items from the feed.
The solution—
It appears that feedburner will not burn a feed for wordpress unless there are published items in the blog. Sort of a catch 22. Once I published one entry in the blog Feedburner was able to burn the feed.
I don’t know if this is a new issue or was always like this but I thought I would post this here in case someone else runs into this problem.
Ximena de la Serna says
Excellent post, thanks! I need to spend this weekend optimising my blog so will be using your advice to improve it. Cheers!
David Radovanovic says
Thanks for sharing. Your article clarified some issues I was having with feedburner.
Jo says
Thank you, thank you soooo much for this step-by-step guide!
I have successfully completed all of the above steps, including activating the Feedsmith plugin, do I still need to add a “Feedburner ID” in the widgets, on my primary sidebar; on the enews section and copy and paste it into the box that says “Feedburner ID”
Im using the Genesis Framework Lifestyles theme.
Oh, and thanks again!
Editorial Staff says
If you have the widget active, then yes you should enter your feedburner ID in the widget.
Administrador
Deirdre says
I’m on step 5. When I go to Publicize, it asks me about a Widget and WordPress in not an option.
Paul says
I appreciate the article, but I missed something. Can the RSS feed be like http://www.yourdomain.com/blog/feed/ or how is the directory setup? Or does it matter? Thanks.
Editorial Staff says
The feed is determined by where your blog is installed. So if your blog is installed in yourdomain.com/username/blog/ then your URL would be yourdomain.com/username/blog/feed/ … if your blog is installed in the root directory then it will be yourdomain.com/feed/
It all depends on where you want the blog installed.
Administrador
Gretchen says
The FeedBurner FeedSmith plugin worked for me when I initially installed it, and continues to work on that install even as I upgrade WP. However, it has not worked for me on new installs, so I use John Watson’s FD Feedburner Plugin when I do a new WP setup with FeedBurner.
Evgeni Yordanov says
Do I like this article? I love it! This is exactly what I needed to get my RSS out there
Technonesia says
Nice!
An explanation how to setup FeedBurner. That’s what I need.
Twolane says
When I enter viking.twolaneroads.com/feed/ into the “Burn a feed this instant”, when I hit the “Next” button and it tells me that a valid feed isn’t available.
When I click “Confirm validity” I go to a page with this line highlighted in yellow:
That’s it. No feed. Nada. It won’t accept the feed.
katherine says
i’m trying to do this tutorial but when i type my feed into feedburner it comes up with this message:
“an error occurred connecting to the URL: Error getting URL: 404 – null”
and when i try to check if my feed is valid it tells me it is not. i’m using the custom permalink i found on this tutorial:
https://www.wpbeginner.com/wp-tutorials/seo-friendly-url-structure-for-wordpress/
anyone might know what the issue could be?!?!
thanks!!
Editorial Staff says
Your feed should be http://www.yourdomain.com/feed/ if you are using our post structure. If you email us, we can take a look and assist you.
Administrador
Mason Parker says
i always use feedburner to syndicate my blog posts to other subscribers.,;~
Mehmet says
Sweet article, you made my feedburner setup a breeze.
Gretchen says
The email subscription to feeds is popular on the multi-author blog I’m part of, but subscribers complain that they can’t see who wrote the post in the email: only in a feed reader or on the site. I can’t seem to figure out how to include the author field in the email subscription. Is this possible? Thank you!
Editorial Staff says
You can modify the RSS Feed and add who wrote it and author bio using a custom field. Use our site’s search feature to find the article.
Administrador
Wasim Ismail says
Thanks for the tips, just finished setting up my feedburner account and installed it on my blog.
Cheers
Adam says
Thanks for sharing this info. Plugin referenced in this guide did not work for me either. I could upload it but when I went to activate it I got an error. I did a Google search for a Feedburner WordPress Plugin and found another. The other activated fine. http://wordpress.org/extend/plugins/feedburner-plugin/
sriganesh says
if i change my feed name will it affect my rss subscribers or still it can send my new post to their emails ??, i like to change it to short and effective
Costa says
Great tips for beginners.
Just a small note though. Feedburner Feedsmith does not work with WordPress 2.6 and above.
Editorial Staff says
Thats funny because we have it running on this site and its 2.9.2
Administrador
wparena says
It would be more helpful if you write about how to increase feed subscriber…help us and give us some tips ..:)
Editorial Staff says
To keep the content related and targetted, we avoid talking about topics like: blogging, blog marketing, blog monetization, how to make your blog successful etc. WPBeginner focuses on the technical aspects of WordPress and how it relates with blogging rather than non-technical aspects such as social media, affiliate marketing, blog promotion etc.
We do try to add that blend of content in our Newsletter tips, so if you want those then signup for our newsletter.
Administrador
Yael K. Miller says
Thanks for writing this — you have stuff that I didn’t know about. I had no clue about FeedFlare.
I’m curious about why you recommend FeedBurner FeedSmith as the WordPress plugin to use. It hasn’t been upgraded for a long time. I use the FD Feedburner Plugin.
Editorial Staff says
It doesn’t need upgrading… It is also the official plugin for Google FeedBurner.
Administrador
faheemday mktg says
I’m having an issue with the email subscription…when the feed emails out, it only emails portion of the post without having any “read” more or anything…I’d like for it to send the entire post not just the portion…what do I need to do for it to send out the entire post?