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Guia passo a passo para configurar o FeedBurner para WordPress

Última atualização em por Editorial Staff | Avaliado por: Syed Balkhi

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Nota editorial: Ganhamos uma comissão de links de parceiros no WPBeginner. As comissões não afetam as opiniões ou avaliações de nossos editores. Saiba mais sobre Processo editorial.

Atualização: Não recomendamos mais o uso do FeedBurner porque ele é um produto em extinção e cheio de bugs. Leia este artigo para saber por que você não deve usar o FeedBurner e conheça as alternativas.

Todos os principais blogs estão usando o FeedBurner para gravar seus feeds RSS porque é um sistema gratuito e repleto de recursos que você não pode recusar. O FeedBurner fornece estatísticas, opção de otimização de feed, opção de publicação de feed e muito mais. A integração do FeedBurner e do Google Analytics é obrigatória para todos os blogs do WordPress. Neste artigo, mostraremos como você pode configurar os feeds do seu blog WordPress com o FeedBurner e usá-lo para ajudar a levar seu blog para o próximo nível.

Por que o FeedBurner é importante para os blogueiros?

O FeedBurner é um serviço gratuito repleto de opções que você não tem com o feed padrão do WordPress. Alguns dos recursos incluem:

  • Estatísticas sobre seus assinantes de RSS para que você possa analisar e otimizar as publicações do seu blog.
  • Ofereça aos seus usuários várias opções de assinatura, como e-mail e outros leitores de feed (Netvibes, Google etc.).
  • Prova social (contagem de assinantes)
  • Opção para personalizar seus feeds, como modificar os títulos das postagens, a marca e muito mais.
  • Opção de enviar ping para vários serviços de leitura de feeds assim que você publicar suas postagens.
  • Integração do Google Adsense para monetizar seus feeds RSS.
  • E mais…

Apenas com essa pequena lista de recursos, você pode ver que ele é obrigatório para todos os blogs. Agora podemos passar para a configuração da conta do FeedBurner.

Configuração dos feeds do FeedBurner para WordPress

Primeiro, você precisará ter uma conta do Google (qualquer conta do Gmail funcionará). Visite a página de serviço do feedburner para iniciar esse processo.

Na primeira etapa, você digitará o link para o feed do seu blog WordPress. Se você tiver uma estrutura de URL do WordPress amigável para SEO, o link do seu feed deverá ser como yourdomain.com/feed/

Step 1 - Claim Your Feeds on Feedburner

Na etapa 2, você escolherá o título do seu feed e o endereço do feed. É recomendável manter o título de seu feed igual ao de seu blog. É melhor manter o endereço do feed curto e fácil de lembrar.

Step 2 - Select Title and Feed Address

Tecnicamente, seus feeds foram criados, portanto, você não precisa mais seguir as etapas. Clique em Pular diretamente para o Gerenciamento de feeds.

Step 3 - Go to Feed Management

Você verá uma página com um link para várias plataformas de blog. Ignore tudo isso, pois as abordaremos mais adiante neste artigo. Basta clicar na guia otimizar que você vê na imagem abaixo.

Step 4 - Click on Optimize

Na etapa 5, trabalharemos na otimização do feed do blog do WordPress. Você precisa se certificar de que tem a opção Browser Friendly ativada, o Smart Feed ativado e o FeedFlare ativado. Você pode ativar outros serviços se quiser, mas esses três serviços são obrigatórios. O BrowserFriendly torna a assinatura muito mais simples. O SmartFeed garante compatibilidade máxima com todos os aplicativos leitores de feeds. O FeedFlare cria interatividade nas publicações, adicionando e-mail e outras opções de compartilhamento.

Step 5 - Optimize your Feeds

Na etapa 6, daremos uma olhada em todas as opções de divulgação do feed. Você precisa permitir Assinaturas de e-mail no seu site porque há usuários que preferem receber atualizações por e-mail em vez de usar o Google Reader. O Pingshot deve ser ativado porque ele notifica os serviços quando você publica. O widget Feedcount permite que você exiba sua contagem de assinantes. Esse é um dos melhores métodos de prova social. A Awareness API é útil se você estiver tentando se listar em sites como o BuySellAds, pois eles podem extrair sua contagem de assinantes facilmente. Há outras opções interessantes, como Headline Animator e BuzzBoost, que você pode ativar se quiser.

Step 6 - Publicize your feed

A monetização de seu feed é outro bom recurso do FeedBurner, exceto pelo fato de que ele só permite que você use o Google Adsense. Portanto, registre-se no Google Adsense e siga as orientações deles.

Step 7 - Monetize your feed

Depois de realizar todas as etapas acima, você pode clicar na guia Analyze (Analisar). Provavelmente, você verá uma tela como a abaixo porque as estatísticas não estão registradas. Aguarde até 24 horas e você começará a ver os números. Use a contagem de assinantes, os cliques e outros dados úteis para aprimorar seu blog. Veja o que seus usuários gostam e o que não gostam com essas estatísticas e, em seguida, concentre-se no tipo de publicações que seus usuários gostam e apreciam.

Step 8 - Analyze your Feed and Improve

Integrar o FeedBurner ao WordPress

Mesmo que você tenha configurado seu feed com o FeedBurner nas etapas acima, ainda não o integrou de fato ao WordPress. A primeira coisa que você quer fazer é parar de diluir seu feed e torná-lo um só. Você precisa criar um redirecionamento para que, quando os usuários tentarem visitar yourdomain.com/feed/, eles sejam redirecionados para a página de feed do Feedburner. Dessa forma, você pode acompanhar os assinantes do seu blog.

Há um plugin chamado FD FeedBurner que permite criar esse redirecionamento facilmente. Você também pode redirecionar seus feeds usando o arquivo .htaccess, mas não compartilharemos esse método porque não é algo que recomendamos para iniciantes.

A maioria dos temas do WordPress já vem com a integração do FeedBurner, como o Headway Theme, Standard Theme e outros. Se o seu tema não for compatível, use o plug-in acima.

Adicione a caixa de assinatura de e-mail em seu site

Primeiro, visite Publicize ” Email Subscriptions e, em seguida, copie e cole o código que eles fornecem no arquivo de modelo de sua preferência (principalmente sidebar.php). Lembre-se de que, para personalizar a aparência do formulário de e-mail, você precisa ter conhecimento prévio de HTML e CSS.

Se seu blog não tiver feeds do FeedBurner, adquira-o agora mesmo.

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

227 ComentáriosDeixe uma resposta

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  3. Aakash says

    I tried to burn the feeds. However I am getting an error.
    When I burn the feed I get this error –

    The URL does not appear to reference a valid XML file. We encountered the following problem: Error on line 97: The markup in the document following the root element must be well-formed.

    What seems to be the problem ? I can’t figure it out.

    Responder

  5. Farah says

    Hi! So I’m a total newbie at this, and I’m being driven crazy! My website is a food blog composed of mainly two parts: restaurant reviews (written as posts) and recipe (Written as recipes in my premium food and cook theme). My posts have all of jetpack/feedburner options applied to them, as in the comment box under posts, and email notification when I update posts (Restaurant reviews). However, if I add a new recipe, no email notification goes out, and my rss feed doesn’t show recipes at all it only shows restaurant reviews. I tried to add a seperate rss feed for the recipe category and it didn’t work. I know this is confusing but I’d greatly appreciate any help!!
    website: http://www.everylittlecrumb.com
    rss feed: http://everylittlecrumb.com/feed/

    Responder

  6. martin says

    Hey:)

    First of all, no need to say but great tutorial like always:) It is all working just that I don’t have the monetize tab to integrate google adsense. Do I have to sign up with adsense first in order for it to appear or what should I do?
    Thanks in advance:)
    Martin

    Responder

  7. shah says

    Hi everybody please help me , i have WordPress site and i have used custom post ( plugin ) so when i create feeds it takes my posts from Word press default posts while i want to see my custom plugin posts in feeds , can you help me ?? please ???

    Thanks

    Responder

    • WPBeginner Support says

      You can try this code in your theme’s functions.php file: 

      function wpb_custom_rss_feed( $output, $feed ) {
    if ( strpos( $output, 'comments' ) )
        return $output;

    return esc_url( 'http://www.yoursite.com/feed/?post_type=your_custom_post_type' );
}
add_action( 'feed_link', 'wpb_custom_rss_feed', 10, 2 );
      Hosted with ❤️ by WPCode

      1-click Use in WordPress

      Don’t forget to replace the URL with the URL of your custom post type feed URL.

      Responder

      Administrador

  11. Iana says

    Thanks for this tutorial!! Really well done! I was just wondering if you could answer this. My post images aren’t showing up. Instead its a little grey box. Any idea’s on how to show the post image? Is it necessary to have it other then for aesthetics??

    Responder

  13. Rick says

    How do you separate feeds by different category posts?

    For example, if I have 2 categories: one titled “dogs” and one titled “cats”.

    Currently, when a reader subscribes to my feed, it will email them whenever a story is written about a “dog” or a “cat” (the feed includes all category types and all posts on the entire site).

    I’d like for the subscribers to only receive (via email) the stories about “dogs” (or a specific category)….how do I set it up this way?

    Thanks for the advice, Rick

    Responder

  15. Paige says

    I am switching from Blogger to WordPress and I’m getting the message “URI is already taken” and it if from my Blogger page, which I didn’t know I had set up. Can you help?

    Responder

    • WPBeginner Support says

      We think you are talking about WordPress.com ? Well this is one of the limitations of a free WordPress.com account. See our guide on WordPress.com vs Self Hosted WordPress sites. As for your problem, you can contact WordPress.com support.

      Responder

      Administrador

  16. Daniel says

    Hi, wpbeginner. I have a problem trying to sign up for feedburner using my url. I have tried many different url links to sign up but it still says that the url is wrong. I have installed wordpress and i am using Duena template. Can you please help me out to try to figure out what is the problem.

    Responder

    • WPBeginner Support says

      Try temporarily switching to a default theme like Twenty Twelve and then submit your feed. If it works, then there is something wrong with your theme and you should contact the Theme Author for support.

      Responder

      Administrador

  17. Kristin Gordley says

    Thank you for this wonderful information. I successfully signed up with feedburner for my RSS feed and email signup link. Then it occurred to me…will I lose the email subscribers that I had on my old wordpress email sign up link?

    Responder

  18. somesh says

    thanks a million …i’ll recommend this post to everyone because it elaborate How to enable feeds for WordPress website very easily . But, now there is no tab available for monetization

    Responder

  19. Mike says

    Appreciate the learning tools you offered. I am on a learning path with WordPress.

    Understanding how tools like Feedburner work elude me and hoping you can clarify one particular point.

    My beginner site (on a topic I know very little about – but one assigned to me) has several pages with ‘feeds’ related to the site. These change automatically on a regular basis. I believe I have ‘RSS’ feeds setup correctly. However, as those change I am left with ‘dead’ links on the site. The feeds also take a user to an external site without a return to my site.

    My thought is using a tool like Feedburner might allow for the updating and keeping visitors on my site.

    If it helps, the site is

    Any help or suggestions are greatly appreciated.

    Thank you again for the link to the WP tools. Those are next on my list to check out.

    Best regards,

    Mike

    Responder

  20. Explorista says

    Hi! Thanks for all of your great content. I’ve found it very helpful so far. I do have a problem with setting up a feed in Feedburner. When in step 1 I type my URL into the box, it simply won’t accept it. I’ve tried all sorts of variations, with /feed/ behind it and so on. Could this be due to the fact that there are no blogposts on my site yet? I wanted to set everything up first, before I started posting blogs…

    Responder

  21. Didi says

    Hi Syed,
    Please, I need your help because nobody know why not register correctly the count I installed on my culinary blog (http://dulceiutesarat.wordpress.com).
    The problem is it still register just one subscribe for a long time and I checked registering myself with 3 different gmail addreses but display just one and I think I get from a visitor this one. Don’t work properly.
    Have you a suggestion what I have to do?
    Maybe a alternative for free count, not from FeedBurner?

    Thank you so much for the answer.

    Responder

  23. Stuart Mackey says

    I didn’t understand why I needed feedburner instead of the plain wordpress rss until I read this. The clincher for me is “Statistics about your RSS Subscribers so you can analyze and optimize your blog posts.”

    Responder

  25. Don Hutchinson says

    Do I need feedburner on each page or post of my site or does cover all changes o in my entire site
    If so jow do I arrange it to cover all postings

    Responder

  27. heather says

    I’ve read that “feed burner is dying”. Does that imply that Google will no longer be supporting it? What is going on with feedburner and should I be concerned?

    Responder

  29. Rajdeep Mukherjee says

    Thanks a ton…your article was extremely helpful for our blog…As a beginner we had no idea about this, but now we have managed it by the help of your article…..Thanks again..

    Responder

  30. Tamara says

    Thank you very much! I am hoping you can assist me with a problem I have run across with my moms blog. We set up her feed, her website is deliciouslyinspired.com, and it looks like it is working but we can never see her images on bloglovin. We have tried everything. Any ideas?
    Thank you.

    Responder

  31. Vivian says

    You always have very clear and easy to follow tutorials! I did able to set up a feedburner, but I would like to set up a second one w/ same google account but different feedburner url (for different website). How do I do this? I have looked everywhere, but can’t find a solution. Thank you.

    Responder

    • rolanstein says

      Hi. I wonder if you would mind explaining something about Feedburner that has been puzzling me. I’ve spent hours googling for answers and found none.

      I used to have my WP blog hosted as a subdomain of one of my other websites, before migrating it to its own dedicated domain. When I log into Feedburner, it seems I still have feeds and subscribers connected to the old sub-domain URL. In fact, in all, I have 3 listed Feedburner feeds showing, all under the title of my blog, and each with different numbers of subscribers.

      For each of the 3 listings, the blog title is the same (ie: my blog title), but the ‘original feed’ and ‘feed address’ are different in each case.

      Should I should delete the two Feedburner feeds that relate to the old subdomain address, do you think? Would I lose subscribers if I did?

      Feedburner is showing that there are still subscribers on those old feeds. Would this be because they are automatically re-directed to the new URL and therefore continue to be able to receive newly posted blog articles through their Feedburner subscriptions?

      I’d be most appreciative if you could help me understand what is going on with these 3 feeds, and what to do to reduce them to one, relating to my current blog address but without losing subscribers.

      Cheers!
      rolanstein

      Responder

    • Editorial Staff says

      Not sure what you are speculating there. Blogs like TechCrunch make their living by writing catchy headlines :) Yes sure FeedBurner might go away, but we will cross that bridge when we get to it.

      Responder

      Administrador

  33. Bryan Rainey says

    Great tutorial. Just to keep things current, your reference to the plugin “FeedBurner FeedSmith” is no longer available.

    Keep up the good work.

    Bryan

    Responder

  36. roopa says

    i have set up rss for my blog but can i’m not able how to give category so that user can tick mark like you have done for wpbeginner. i dont want every user will get all news.

    Responder

  37. Monica Pruett says

    I just moved from blogger to WP and am trying to transfer my feed burner subscribers from one blog to the other. I have tried every possible combination and still have not managed to move my subscribers. Please help. I’m at happy and blessed home dot com (no spaces). Thanks!

    Responder

  38. Tom Kaczocha says

    Fantastic post. Very informative.

    Some feedback: try to separate your text from text screenshots in some way. Bit hard to read.

    Responder

  39. Heidi says

    Thanks for this great tutorial. Is there a way to include the featured image from a post in the feed? I get my blog’s feed in my email box, but there is no picture included. I get emails from other sites that do include pictures. Are they using something else?

    Responder

  40. Alyce says

    Thank you so much for this article. This takes some of the mystery (and fear) out of setting up a feed. I just set up my first site so I can use all the help I can get!

    Responder

  41. Alan Boyd says

    Excellent Post. This made my feedburner sign up a breeze. I mostly use Genesis and most child themes have the feedburner subscribe widget built in. Thanks again.

    Responder

  42. Bethany says

    Wow, thanks so much for this. I’ve been struggling with RSS subscription management for weeks now. I’m so grateful I found your post–I’m all set now! You guys are awesome.

    Responder

  43. John Lee Dumas says

    Thank you! It is surprising how few step by step tutorials there are, but this is the only one you’ll need! Do you still recommend Feedburner Feedsmith as the best plugin to use, or has a better one come along recently? Thanks!

    Responder

  45. TVDinner says

    Thanks for the great article. Question – when does your Readers number adjust? Is it daily? For example I had 60 confirmed people sign up today for my feedburner feed and the reader number on the site has not gone up or changed. When does this typically happen? Thank you in advance.

    Responder

  46. SBlasnik says

    How do I add a second blog that I do not own but that I manage to my existing feedburner account.  This blog needs everything setup from scratch including a Subscriber Box Widget in the sidebar.  I need to manage 2 blogs independent of each other.
     
    Thanks
     

    Responder

    • wpbeginner says

      Settings > Reading (there is an option in there)If only your titles are showing, then it could be something wrong with one of the plugins or theme functions. 

      Responder

  49. ClickTom says

    Many thanks for the article. Now that WP has integrated subscriptions in Jetpack, is Feedburner still better due to its google integration (adwords)? Any advice as to how else they differ?

    Responder

  51. KellyGallagher says

    Thanks for this tutorial! It definitely made the process easy to do. One quick question though…Everything seems to be working fine but the posts in my feed don’t have any titles at all. Did I miss something about how to title posts? I went back through and did everything again and its still the same. My feed is http://feeds.feedburner.com/familytreehelper Thanks in advance, Kelly

    Responder

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