How to Add Your Etsy Store in WordPress

Do you want to add your Etsy store to your WordPress site?

Having your Etsy shop integrated with your WordPress site can help you sell more products online by giving you extra features, options, and a wider selection of payment options.

In this article, we will show you how to add your Etsy store to WordPress.

Why Add Your Etsy Store in WordPress?

Etsy shops are somewhat limited in features when compared to other popular eCommerce platforms.

This is because Etsy is an online marketplace for creative goods, while WooCommerce and Shopify are complete eCommerce platforms.

Etsy shops have strict product guidelines with limited payment options, which may not be available in many countries. You also don’t have the ability to add advanced features to your Etsy Shop like you can do with a WooCommerce online store.

However, Etsy offers you more exposure to a niche clientele looking for handcrafted, artistic, and unique products. It is very easy to use, and you don’t have to spend much time on finding customers because they are already on the site.

If you want to expand your business, then you may want to use WordPress to create a website to better showcase your Etsy shop products.

That being said, let’s take a look at how to easily add your Etsy store to WordPress.

Adding Your Etsy Store in WordPress

The first thing you need to do is install and activate the Etsy Shop plugin. For more details, see our guide on how to install a WordPress plugin.

Upon activation, you need to go to Settings » Etsy Shop page and enter your Etsy API key to connect your shop with the plugin.

Note: If you don’t have an Etsy API key, then simply follow the link to get one from your Etsy store.

Once you click on the link, it will ask you to create a new app. This is just another term for your WordPress shop. You need to add the name of your shop, describe it, and then add your WordPress site URL.

After that, you need to select the best choices for your application and click on the Create App button below.

You will now see a success message with your Etsy API key. Go ahead and copy the key from here.

Next, you need to go back to your WordPress admin area and paste the Etsy API key.

Once done, click on the Save Changes button, and the plugin will validate your API key and connect to your Etsy shop.

After connecting your Etsy store successfully, you can display and sell products from your Etsy shop right on your WordPress blog.

To add the Etsy store products in WordPress, you need to create a new page in WordPress or edit an existing page.

In the post editor, click the ‘+’ button to add a ‘Shortcode’ block to your new store page.

Then, you will just paste the following shortcode into the field. Don’t forget to replace the shop name and section ID in this shortcode with your Etsy shop name and ID.

[etsy-shop shop_name="MyShopUSDesign" section_id="55895579"]

To get the Shop Name and Section ID, you need to go to the Etsy homepage in a new tab and login. You want to do this in a new window or tab so you can return to your WordPress site and paste the Shop Name and Section ID into the shortcode.

Then, on the Etsy homepage, you can click on the Shop Manager icon in the top-right corner of the screen.

On this page, you need to scroll to the bottom of the left-hand menu.

click the link in the left menu to access your shop. The ‘Shop Name’ will be the one you chose when creating the shop. It will be displayed in small, light-grey text.

Copy that down so that you can enter it in the shortcode when you return to WordPress.

Next, you need to click on the ‘Edit Shop’ button.

From here, you need to visit your Etsy store’s homepage so that you can find your Section ID.

Note that you must already have sections created for your shop for this to appear.

To the left of your shop’s main page, navigate to the ‘Items’ area, and beneath the search field, click on a section. Now, as you can see in the image above, the section ID will be in the URL field of your browser.

Go ahead and copy the section ID, and then return to your WordPress website.

You are now able add the Shop Name and Section ID to the shortcode block in the page you created.

Be sure to click ‘Update’ or ‘Publish’ to store your settings. Now, when you visit that page on your WordPress site, the products within that section are displayed for your users to purchase.

You can add the same shortcode to multiple posts or pages in WordPress to display different sections and products from your Etsy shop. Just make sure that you change the section ID in the shortcode.

We hope this article helped you learn how to add your Etsy store in WordPress. You may also want to see our list of the best WooCommerce plugins for WordPress or our guide on how to create a business email (step-by-step).

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