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How to Add GIFs from Giphy in WordPress (2 Easy Methods)

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Do you want to add GIF animations from Giphy in WordPress?

Giphy is a popular website where you can search through many animated GIFs. Even better, you can easily add these GIFs to your WordPress website. 

In this article, we will show you how to add GIFs from Giphy in WordPress.

How to add GIFs from Giphy in WordPress

Pros and Cons of Using Animated GIF Images in WordPress

Using animated GIFs (Graphics Interchange Format) can be a fun and engaging way to enhance your content.

They are perfect for adding animated reactions, memes, and pop culture references to your WordPress site. This can help increase pageviews and reduce your blog’s bounce rate.

However, there are some downsides. GIF files are large. They can take up a lot of space in the WordPress media library, slow down your website, and use up your bandwidth. This is bad news for the user experience and can also affect your search engine rankings and traffic.

That’s where Giphy comes in. Serving your animated GIF images via Giphy will save you your web hosting plan’s bandwidth. It will also have less impact on your WordPress loading time and performance.

Having said that, let’s take a look at 2 beginner-friendly ways to use GIFs from Giphy in WordPress. Simply click the links below to jump to the method you prefer:

Note: This tutorial is for adding GIF images from Giphy. If you want to add your own GIF images to the media library, then check out our step-by-step guide on how to add animated GIFs in WordPress.

Method 1: How to Add GIFs From Giphy Using an Embed Code (No Plugin)

One option is to add the GIF to a page or post using its Giphy embed code. 

Since you are using an embed code, you don’t need any special WordPress plugins. However, getting the embed code takes a few extra steps. 

If you only want to add a small number of GIFs to your website, then these extra steps might not be a problem. However, if you are planning to use lots of GIFs, it may be worth installing a plugin that will make this process easier. 

To add a GIF using its embed code, head over to the website. Then, find the GIF that you want to use.

You can now click on the ‘Embed’ button.

The Giphy Embed button

Giphy will now show the embed code for this GIF.

At this point, you can choose between ‘Responsive Off’ and ‘Responsive On’.

Responsive content changes to better suit the visitor’s device. This is important for making sure your site looks just as great on smartphones and tablets as it does on desktop computers.

For example, responsive WordPress themes automatically adjust themselves to the user’s screen size. 

With that in mind, it’s a good idea to choose ‘Responsive On’.

How to add a responsive Giphy GIF to your WordPress website

After making your decision, copy the embed code by clicking the ‘Copy Code’ button.

Now it’s time to switch over to your WordPress admin area. Here, simply open the Gutenberg editor for the page or post where you want to embed your GIF.

Your next task is creating a new Custom HTML block. To get started, click on the ‘+’ icon. 

Then, in the popup that appears, type in ‘Custom HTML’ to find the right block. Once you click on the Custom HTML block, WordPress will add this block to your page.

add custom html block to post

Now, you can simply paste your GIF’s embed code into the Custom HTML block. 

It should look like this.

adding GIPHY embed code to html block

Before publishing this GIF, you may want to check how it will look to your visitors. To do this, simply click on the ‘Preview’ button at the top of the screen. WordPress will now show your page in a new tab.

If you are happy with your GIF, then you can publish this WordPress post or page. Just give the ‘Update’ or ‘Publish’ button in the block editor a click.

The GIF will now appear on your WordPress blog.

Method 2: How to Add GIFs From Giphy Using EmbedPress

If you are planning to add lots of GIFs to your website, then embed codes can become too time-consuming.

Another option is to use the EmbedPress plugin. This freemium plugin lets you embed GIFs using just their Giphy URLs.

EmbedPress also lets you embed content from over 100 other websites. These include embedding YouTube videos, content from Imgur, plus Facebook status posts and videos. 

First, you’ll need to install and activate the EmbedPress plugin. We will use the free version as it has what we need for this tutorial.

If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to the page or post where you want to add your GIF. You can then click on the ‘+’ icon.

In the popup that appears, type ‘EmbedPress’ to find the right block. 

Simply give this block a click, and WordPress will add an EmbedPress block to your page.

The EmbedPress WordPress plugin

In a new tab, head over to the Giphy website. You can then find the GIF that you want to use. 

Then, simply copy this GIF’s URL. 

Copying a Giphy GIF URL

Now it’s time to switch back to your WordPress dashboard. 

Here simply paste the GIF’s URL into the EmbedPress box. Finally, click on ‘Embed’.

The EmbedPress embed block

Now, if you take a look at your website, you will see your new GIF.

If you are not happy with your GIF, EmbedPress has a few settings that you may want to explore. These include changing the height and width of all the GIFs you add via EmbedPress.

To take a look at these settings, click on ‘EmbedPress’ in the WordPress sidebar.

How to embed a GIF in your WordPress website

If it isn’t already selected, click on the ‘General’ tab. You can now use these settings to customize your EmbedPress embeds. 

Just remember that any changes you make in this menu will affect all of your EmbedPress content.  

We hope this article helped you learn how to add GIFs from Giphy in WordPress. You can also go through our WordPress tutorials on how to choose the best WordPress hosting and the best SEO plugins and tools that you should use

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

9 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Faith Oge says

    Hello, thanks for this great piece. I checked the giphypress plugin and discovered it was updated since 3years ago, do you think it is safe to download it?

  3. christine says

    What about copyright? I work for a company and want to add GIFs to our company blog. Can you do this?

  4. Modesty says

    1. I don’t have a “dashboard”
    2. but i do have “plug ins”, nowhere does it say “add” just a list of active ones and a few i would have to upgrade for.

    so what am i missing?

  5. Awontis says

    Generally, with implementing GIFS to articles won’t made a mistake. Therefore, for the beginners, this is great advice.

  6. anisanis611 says


    I installed Giphy on my wordpres site, but when I click on the icon, I have the giphy
    window loading indefinitely.

    Does someone has this problem ??

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