Como bloguero, probablemente haya oído hablar del marketing por correo electrónico. Casi todos los blogueros importantes tienen su propia lista de seguidores por correo electrónico con los que participan exclusivamente por correo electrónico. Tener una lista de correo electrónico te permite tener una participación directa con tus usuarios y promocionar tus productos cuando los tienes. Sigue siendo una de las formas más rápidas de conseguir seguidores fieles y exposición para tus nuevas empresas. El único problema que la mayoría de los bloggers tienen es el dinero que está involucrado en la construcción de su lista. En este artículo, te mostraremos cómo puedes construir una enorme lista de correo electrónico de forma gratuita utilizando WordPress.
Problemas a los que se enfrentan los bloggers
Recopilar correos electrónicos es caro. Aweber cobra 19$/mes por tener una newsletter. Mailchimp solo te deja tener 500 suscriptores gratis y después tendrías que empezar a pagar. La estructura de precios de estos servicios de correo electrónico populares impide que muchos bloggers comiencen su propia lista de correo electrónico. La mayoría de los bloggers cometen el error de esperar hasta que tienen un producto para empezar a construir su lista. Nos preguntan con regularidad ¿cuándo es el mejor momento para empezar a construir una lista? La respuesta es AHORA MISMO. Comience a construir una lista de correo electrónico, incluso si usted no tiene un producto propio. Porque en 6 meses o un año, cuando termines creando tu propio libro electrónico o algo más, tendrás una audiencia a la que promocionarlo.
Solución
Utilice el plugin llamado WP Email Capture por @rhyswynne. Este plugin crea un formulario de dos campos para capturar correos electrónicos (Nombre & Email). El correo electrónico es doble opt in, y le permite reenviar opt in a servicios como libros electrónicos o software. Cuando esté listo para comenzar su campaña de marketing por correo electrónico, simplemente exporte la lista a su software o servicio de marketing por correo electrónico elegido. Una vez que esté listo, le recomendamos que utilice Aweber o Mailchimp porque estos dos son simplemente los mejores. No olvide suscribirse a nuestro boletín de noticias.
Características
- Preparado para widget.
- Utiliza la función interna wp_mail de WordPress para enviar correos.
- Se integra fácilmente con entradas y páginas.
- Widget de Escritorio.
- Exportación de datos a archivos CSV, compatible con la mayoría de los principales programas de marketing por correo electrónico (incluyendo Aweber, Mailchimp, Groupmail, Constant Contact).
- Doble opt in, compatible con la ley CAN-SPAM.
- ¡Y completamente gratis!
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Pamm says
This is what I want to do…I want to build an email list of people that are interested in a specific topic so that I can send them to my site to check it out? How do I build a specific list of artist, designers, travelers etc?
WPBeginner Support says
Pamm you would need to integrate a lead generation plugin on your site, like OptinMonster. You can then show different optins on different sections of your site. This will allow you to build email lists based on user interest in topics on your site.
Administrador
Shane McHan says
Thank you, exactly what I was looking for.
Elizabeth says
Will this plugin work for me? Here’s what I want to do:
Have a visitors key name/email address and upon doing so, receive a free ebook.
Editorial Staff says
Yes.
Administrador
Steve says
I know this post is a little old, but, does anyone know if the double-opt in is required again for importing lists generated from this plugin to aweber?
Also, Editorial Staff:
1. How do users double-opt in with this plugin if it only collects email addresses?
2. You say two things in the comments, 1. users will have to double-opt in with mailchimp and 2. you say it is not necessary if the emails were collected my site. Please clarify.
Editorial Staff says
Steve,
The user double-optins because this plugin sends a verification email. The user has to click a link in that email to confirm their subscription. The double-optin part when you import these emails to another provider varies. Sometimes, you can upload without the double-optin. Other times, the service may require you to do it.
If you want to be on the safe side, just use MailChimp. They now offer upto 2000 subscribers for free.
Administrador
Daniel says
Thanks alot for the post, it’s a great job.I’m still trying to set my online business and setting up blogs i think with this information i’m ready to dive in and start.collecting email list
thanks for the sharing
JorgeDiaz says
Hey thanks for sharing that WordPress Plugin. Also AWeber has it’s own WordPress Plugin you can check that out and you can choose what list directly from that wordpress plugin.
Thanks and talk to you soon.
lordpercy says
Aweber give you your first month for something like a buck… Just get all your admin in place first. ie. Your first months follow up emails, a couple of solid affiliate products that are relevant to your niche,sign up, input into the auto-responder and see how it goes. What have you got to lose for a dollar?
It might surprise you how quickly you make that $19 you will need for the second month
listbuildingcourse says
Great plugin, i want to try on my site, i heard about this plugin first time.Anyhow want to use it .
mahmode says
was looking for this info for a while thanks for the post
jason says
When they opt-in via the plugin, then when you copy the list to mailchimp do they have to opt-in again?
Editorial Staff says
Yes, they would be required to opt-in again.
Administrador
Todd Brannan says
Great Idea, Having a no cost solution that gets results is not always possible. This is something I need to setup on one of my blogs.
Marty says
There are so many versions of these plugins I am simply confused. I’m looking for something that is more effective than the basic but I’m just unsure. Thats the problem with choice. It can be a block.
Jan Rossi says
I am using AWeber, but yes, it is expensive starting up. I wonder if you are just making more work for yourself if you are collecting emails using a plug-in and then you re-load them into another service like Constant Contact or AWeber. The constant opting-in is where you lose people.
Caleb says
Well this seems somewhat like GWA Autoresponder except you did not say how many emails can be sent or if they can be preset at intervals?
Editorial Staff says
This plugin does not send out emails. It is merely to collect emails.
Administrador
Steven says
Great plugin! Thank you very much!
I’m looking for a Dutch translation, anyone?
sham benjamin says
Really great plugin.
Btw, how come you are not using any subscriber form in the sidebar or the homepage of your site?
Andrei Pintica says
Awesome plugin, i’m gonna test this plugin on my blog. Thanks a lot !
Archie Hill says
Any tutorials out there how to become expert in List Building ?”‘-
Editorial Staff says
One line answer:
Offer quality material, and people will subscribe.
Administrador
Udegbunam Chukwudi says
I’ll be looking into subscribe2 and newsletter plug-ins. Looking @ ways to build a list without Aweber until one is ready to go for paid services
Murlu says
Fantastic!
I was just about to sink money into Aweber (which I still plan to) but this is a great resource. I’ve been asked by a few people if there are any free options, definitely going to point people this way.
Rob says
When importing your list into Aweber (or Mailchimp, etc) do you have to get your list to re-opt in? If not, then I think this is a great way to build a list at no cost. If you do have to re-opt in, there’s a good chance you’ll lose a bunch of subscribers during that process.
Editorial Staff says
With Mailchimp you can just import emails in as long as they were collected on your site.
Administrador
Rob says
Thanks for the reply. That eases my concerns – I’m definitely digging this plugin now. Though I’m a big fan of Aweber, it’s definitely not cost effect during the early list-building stages. Getting a few months of free building in place would definitely help out.
ovidiu says
How about featuring this one too? mailpress from mailpress.org or from the repository.
does loads of things the commercial ones do too and is free. Has theming, double opt in, tracking, etc..
Maninder Pal Singh says
I think http://wordpress.org/extend/plugins/subscribe2/ is the better option for such type of email subscriptions. It has the ability to send out emails to all the subscribers, along with several other features.
I usually use subscribe2 on wordpress based sites.
Rhys says
Hi,
Thanks for featuring my plugin
As mentioned above, I found newsletter management plugins for WordPress a little overly complicated, mine is designed to work with third party solutions.
Thanks again, let me know if you have any problems
Editorial Staff says
Rhys you have done a great job with this plugin. Keep up the good work and support for the community.
Administrador
Ileane says
I was listening to a blogging podcast this morning that talked about ditching feedburner and opting for aweber or mailchimp. This plugin seem like it will help with list building.
Thanks @rhyswynne.
Blake Helms says
I use this plugin http://wordpress.org/extend/plugins/newsletter/
to manage 1000+ subscribers on my church’s site. They have a free and a pro version. It Includes tracking, themes, batch sending, etc.
Editorial Staff says
It doesn’t compare to the features that other paid services can offer. It is probably better to collect emails with the plugin we mention in this article and then import it to Aweber or Mailchimp when you are ready because they have pre-made templates, better tracking and a lot of other features that you can’t get with these plugins. Also they deal with all the legal aspects and it saves you a headache.
Administrador