En tant que blogueur, vous avez probablement entendu parler du marketing par e-mail. Presque tous les grands blogueurs ont leur propre liste d’abonnés avec lesquels ils communiquent exclusivement par e-mail. Avoir une liste d’e-mail vous permet de dialoguer directement avec vos utilisateurs/utilisatrices et de promouvoir vos produits lorsque vous en avez un. C’est toujours l’un des moyens les plus rapides d’obtenir des abonnés fidèles et une exposition à vos nouvelles entreprises. Le seul problème que la plupart des blogueurs ont est l’argent qui est impliqué dans la construction de votre liste. Dans cet article, nous allons vous afficher comment vous pouvez construire une énorme liste d’e-mail gratuitement en utilisant WordPress.
Problèmes rencontrés par les blogueurs
La collecte d’e-mails est coûteuse. AWeber facture 19 $/mois pour avoir une lettre d’information. Mailchimp vous permet uniquement d’avoir 500 abonnés/abonnées gratuits, après quoi vous devrez commencer à payer. La structure tarifaire de ces services d’e-mail populaires empêche de nombreux blogueurs de créer leur propre liste d’e-mails. La plupart des blogueurs font l’erreur d’attendre d’avoir un produit pour commencer à construire leur liste. On nous demande régulièrement quel est le meilleur moment pour commencer à construire une liste ? La réponse est : TOUT DE SUITE. Commencez à construire une liste d’e-mail même si vous n’avez pas de produit propre. Parce que dans 6 mois ou un an, lorsque vous créerez votre propre e-book ou autre chose, vous aurez un public à qui le promouvoir.
Solution
Utilisez l’extension appelée WP E-mail Capture par @rhyswynne. Cette extension crée un formulaire à deux champs pour capturer les e-mails (Nom & Email). L’E-mail est doublement opt in, et vous permet de faire suivre l’opt in à des services tels que des ebooks ou des logiciels. Lorsque vous êtes prêt à commencer votre campagne de marketing e-mail, il suffit d’exporter la liste dans le logiciel ou le service de marketing e-mail de votre choix. Nous vous recommandons d’utiliser AWeber ou Mailchimp, qui sont tout simplement les meilleurs. N’oubliez pas non plus de vous abonner à notre lettre d’information.
Fonctionnalités
- Prêt pour les widgets.
- Utilise la fonction interne wp_mail de WordPress pour l’envoi d’e-mail.
- Facilement intégrable aux publications et aux pages.
- Tableau de bord Widget.
- Exportation des données dans des fichiers CSV, compatibles avec la plupart des principaux programmes de marketing expéditeur (y compris Aweber, Mailchimp, Groupmail, Constant Contact).
- Double accord, donc compatible avec la loi CAN-SPAM.
- Et complètement gratuit !
Syed Balkhi says
Hey WPBeginner readers,
Did you know you can win exciting prizes by commenting on WPBeginner?
Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
You can get more details about the contest from here.
Start sharing your thoughts below to stand a chance to win!
Pamm says
This is what I want to do…I want to build an email list of people that are interested in a specific topic so that I can send them to my site to check it out? How do I build a specific list of artist, designers, travelers etc?
WPBeginner Support says
Pamm you would need to integrate a lead generation plugin on your site, like OptinMonster. You can then show different optins on different sections of your site. This will allow you to build email lists based on user interest in topics on your site.
Administrateur
Shane McHan says
Thank you, exactly what I was looking for.
Elizabeth says
Will this plugin work for me? Here’s what I want to do:
Have a visitors key name/email address and upon doing so, receive a free ebook.
Editorial Staff says
Yes.
Administrateur
Steve says
I know this post is a little old, but, does anyone know if the double-opt in is required again for importing lists generated from this plugin to aweber?
Also, Editorial Staff:
1. How do users double-opt in with this plugin if it only collects email addresses?
2. You say two things in the comments, 1. users will have to double-opt in with mailchimp and 2. you say it is not necessary if the emails were collected my site. Please clarify.
Editorial Staff says
Steve,
The user double-optins because this plugin sends a verification email. The user has to click a link in that email to confirm their subscription. The double-optin part when you import these emails to another provider varies. Sometimes, you can upload without the double-optin. Other times, the service may require you to do it.
If you want to be on the safe side, just use MailChimp. They now offer upto 2000 subscribers for free.
Administrateur
Daniel says
Thanks alot for the post, it’s a great job.I’m still trying to set my online business and setting up blogs i think with this information i’m ready to dive in and start.collecting email list
thanks for the sharing
JorgeDiaz says
Hey thanks for sharing that WordPress Plugin. Also AWeber has it’s own WordPress Plugin you can check that out and you can choose what list directly from that wordpress plugin.
Thanks and talk to you soon.
lordpercy says
Aweber give you your first month for something like a buck… Just get all your admin in place first. ie. Your first months follow up emails, a couple of solid affiliate products that are relevant to your niche,sign up, input into the auto-responder and see how it goes. What have you got to lose for a dollar?
It might surprise you how quickly you make that $19 you will need for the second month
listbuildingcourse says
Great plugin, i want to try on my site, i heard about this plugin first time.Anyhow want to use it .
mahmode says
was looking for this info for a while thanks for the post
jason says
When they opt-in via the plugin, then when you copy the list to mailchimp do they have to opt-in again?
Editorial Staff says
Yes, they would be required to opt-in again.
Administrateur
Todd Brannan says
Great Idea, Having a no cost solution that gets results is not always possible. This is something I need to setup on one of my blogs.
Marty says
There are so many versions of these plugins I am simply confused. I’m looking for something that is more effective than the basic but I’m just unsure. Thats the problem with choice. It can be a block.
Jan Rossi says
I am using AWeber, but yes, it is expensive starting up. I wonder if you are just making more work for yourself if you are collecting emails using a plug-in and then you re-load them into another service like Constant Contact or AWeber. The constant opting-in is where you lose people.
Caleb says
Well this seems somewhat like GWA Autoresponder except you did not say how many emails can be sent or if they can be preset at intervals?
Editorial Staff says
This plugin does not send out emails. It is merely to collect emails.
Administrateur
Steven says
Great plugin! Thank you very much!
I’m looking for a Dutch translation, anyone?
sham benjamin says
Really great plugin.
Btw, how come you are not using any subscriber form in the sidebar or the homepage of your site?
Andrei Pintica says
Awesome plugin, i’m gonna test this plugin on my blog. Thanks a lot !
Archie Hill says
Any tutorials out there how to become expert in List Building ? »‘-
Editorial Staff says
One line answer:
Offer quality material, and people will subscribe.
Administrateur
Udegbunam Chukwudi says
I’ll be looking into subscribe2 and newsletter plug-ins. Looking @ ways to build a list without Aweber until one is ready to go for paid services
Murlu says
Fantastic!
I was just about to sink money into Aweber (which I still plan to) but this is a great resource. I’ve been asked by a few people if there are any free options, definitely going to point people this way.
Rob says
When importing your list into Aweber (or Mailchimp, etc) do you have to get your list to re-opt in? If not, then I think this is a great way to build a list at no cost. If you do have to re-opt in, there’s a good chance you’ll lose a bunch of subscribers during that process.
Editorial Staff says
With Mailchimp you can just import emails in as long as they were collected on your site.
Administrateur
Rob says
Thanks for the reply. That eases my concerns – I’m definitely digging this plugin now. Though I’m a big fan of Aweber, it’s definitely not cost effect during the early list-building stages. Getting a few months of free building in place would definitely help out.
ovidiu says
How about featuring this one too? mailpress from mailpress.org or from the repository.
does loads of things the commercial ones do too and is free. Has theming, double opt in, tracking, etc..
Maninder Pal Singh says
I think http://wordpress.org/extend/plugins/subscribe2/ is the better option for such type of email subscriptions. It has the ability to send out emails to all the subscribers, along with several other features.
I usually use subscribe2 on wordpress based sites.
Rhys says
Hi,
Thanks for featuring my plugin
As mentioned above, I found newsletter management plugins for WordPress a little overly complicated, mine is designed to work with third party solutions.
Thanks again, let me know if you have any problems
Editorial Staff says
Rhys you have done a great job with this plugin. Keep up the good work and support for the community.
Administrateur
Ileane says
I was listening to a blogging podcast this morning that talked about ditching feedburner and opting for aweber or mailchimp. This plugin seem like it will help with list building.
Thanks @rhyswynne.
Blake Helms says
I use this plugin http://wordpress.org/extend/plugins/newsletter/
to manage 1000+ subscribers on my church’s site. They have a free and a pro version. It Includes tracking, themes, batch sending, etc.
Editorial Staff says
It doesn’t compare to the features that other paid services can offer. It is probably better to collect emails with the plugin we mention in this article and then import it to Aweber or Mailchimp when you are ready because they have pre-made templates, better tracking and a lot of other features that you can’t get with these plugins. Also they deal with all the legal aspects and it saves you a headache.
Administrateur