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If you’re using HubSpot for marketing and sales, then you already know how powerful it is. HubSpot gives you data about leads and customers. But without proper tracking, it doesn’t show the full story of how people interact with your WordPress website. 🤷 That makes… Read More »
Are you running a business with a longer sales cycle? Then you know getting an immediate sale from a first-time visitor is rare. Of course, your potential clients need time to research, compare options, and build trust before making a significant investment. That’s where affiliate… Read More »
Do you want to create a modern one-page website in WordPress without hiring a developer? One-page websites are perfect for landing pages, portfolios, and small business sites because they’re engaging, mobile-friendly, and guide visitors to take action. But without the right approach, building it can… Read More »
Have you ever noticed how some online stores seem to read your mind when suggesting products? You’re looking at a camera, and suddenly, they’re showing you the perfect lens, memory card, and camera bag to go with it. This isn’t magic – it’s a powerful… Read More »
Are you publishing great content but have no idea if anyone’s actually reading it? It’s frustrating to spend hours writing blog posts only to wonder if they’re making any impact. If you’re not using post-level analytics, you could be missing out on key insights. Like,… Read More »
When we built our own video membership site, the biggest hurdle wasn’t creating the content. It was finding a platform that could deliver lessons, manage students, and handle signups without unnecessary complexity. So here’s our hot take: most of us don’t get stuck because teaching… Read More »
If you run an online store, then you may be legally required to collect sales tax, depending on factors like your location and sales volume. But taxes vary by country, state, and region, so figuring out the right tax rates for your products and services… Read More »
Picture this: You’re checking your WordPress site’s analytics one morning, and something seems off. Your traffic has dropped, and you discover your site is full of spammy links selling everything from fake designer bags to questionable pharmaceuticals. We have seen this firsthand on client websites.… Read More »
Bundle pricing is a very effective strategy for boosting sales in your online store. In fact, we’ve used it ourselves in our WordPress businesses. Take our partner product, Smash Balloon, for example. On top of selling each social media plugin separately, we also offer them… Read More »
Every successful online store has one thing in common: they make it easy for customers to find their best products. But here’s the challenge – when all your products look the same, how do shoppers know which ones are on sale, newly added, or your… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.