Get facts and insights on topics that matter. WPBeginner expert research team helps you gain access to valuable web development trends, marketing insights, and business industry stats, so you can discover the future of your market.
When we first started tracking eCommerce trends for WPBeginner, we were amazed by how quickly the industry was growing. After years of analyzing data, we’ve collected some statistics that consistently surprise even experienced merchants. What many business owners don’t realize is that understanding these numbers… Read More »
Social media is constantly on the rise and is no longer optional for businesses or individuals looking to grow their reach and influence. That’s why we are active on a range of social networks, including Facebook, YouTube, and X (formerly Twitter) But with constantly evolving… Read More »
Did you know that working with influencers can help you instantly connect with new audiences? This can be a very cost-effective way to grow your brand’s reach. That being said, randomly contacting influencers isn’t likely to get you results. That’s why it’s a good idea… Read More »
Have you watched shoppers add products to their carts only to disappear without completing their purchase?s As eCommerce store owners ourselves, we sure have. So we know it can be devastating. The numbers are eye-opening: according to recent studies, the average shopping cart abandonment rate… Read More »
Affiliate marketing is super popular and has become an easy way for content creators, businesses, and store owners to earn money online. In fact, we have been using affiliate marketing for over a decade to make money from partnerships on WPBeginner. However, it is important… Read More »
Working with influencers or becoming a content creator yourself is one of the best ways to make money online. So, it’s probably no surprise that the number of creators continues to grow every year. The creator economy is home to content creators worldwide. From full-time… Read More »
We’ve scrolled through countless YouTube and TikTok videos promising a fast track to making money online. It’s easy to feel a surge of hope watching influencers share their secrets to success. But it’s also natural to feel a bit skeptical and wonder if it’s all… Read More »
Blogging is a huge industry, making up a big portion of the billions of websites on the internet. But it wasn’t always that way. The history of blogging, from its simple beginnings to the powerful tools we use now, is a story of how online… Read More »
Do you want to learn more about how people might interact with your website? In our experience, understanding internet usage statistics really helps. Studying these trends can help you make smart choices for your marketing and website strategies. Whether you own a business, work in… Read More »
The CMS market is full of exciting changes, so knowing the latest trends can help you make informed choices. Whether you’re looking for a new CMS or just curious about the one you use, this report has you covered. We’ve gathered the most recent usage… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.