In our many years of working with WordPress, one strategy we’ve consistently seen deliver results is targeting ads to search engine visitors. It seems that search engine visitors are more likely than your regular readers to click on targeted advertisements. By showing ads only to… Read More »
Running multiple sites, we quickly learned the default WordPress RSS feed wasn’t enough for our needs. It felt limiting and didn’t give us the control we wanted over our content distribution. This is a common frustration, and many don’t realize an uncustomized feed can lead… Read More »
Excerpts give a brief preview of your content, allowing visitors to quickly understand what each post is about and encouraging them to click through for more. This is especially useful for blog listings, archives, and search results pages. By showing post excerpts, you can make… Read More »
Ever wanted to showcase an important article on your WordPress site, keeping it front and center for all visitors to see? Sticky posts are the solution to this problem. We’ve used sticky posts countless times in our blogging projects to highlight everything from major announcements… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.