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How to Verify Your WordPress Site on Pinterest (Step by Step)

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Are you looking for a simple way to verify your WordPress site on Pinterest?

Verifying your website on Pinterest will unlock great features like Pinterest analytics, ads program, stats for your photos, and more.

In this article, we will show you how to easily verify your WordPress site on Pinterest.

How to Verify Your WordPress Website on Pinterest

Why Should You Verify Your WordPress Site on Pinterest?

Pinterest is one of the most popular social media platforms for sharing photos, videos, and other visual content. It allows you to create an account and manage your images like Instagram or Flickr.

It also allows other users to collect website links and other visual content by creating boards.

If you are running a photography website or any other type of blog with images and videos, then Pinterest can be an important source of traffic.

Verifying your website on Pinterest will help you learn more about your visitors using Pinterest Analytics. You will also be able to participate in their ad program and plan a strategy to grow your Pinterest traffic.

That being said, let’s take a look at how to easily verify your WordPress blog on Pinterest.

How to Verify Your WordPress Site on Pinterest

Before we start, you will need to upgrade your Pinterest profile to a business account. This will allow you to use all their Pro tools like analytics, ads program, and more. The Pinterest business account is free and easy to set up.

Then, let’s get started.

Video Tutorial

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If you’d prefer written instructions, just keep reading.

Step 1: Upgrade Your Pinterest Account to Business

First, you need to log in to your Pinterest account and click on the down arrow in the top right corner of your screen. Next, click on the ‘Unlock business tools’ option.

Click the Unlock business tools option

On the next screen, you will see a list of features the business account will offer.

To upgrade your personal account and use these features, click the ‘Switch to business’ button.

Select the Switch to business button

After that, enter your business account details like a profile name, website URL, country, and language.

Once you have entered all these details, click the ‘Next’ button.

Build your profile

Pinterest will now ask you to describe your business. You can select an industry from the dropdown menu and pick 3 goals from the given options.

After that, click the ‘Next’ button.

Describe your business

On the next screen, you will be asked to select an option to get customized recommendations.

Once you have done this, make sure you click the ‘Next’ button.

Get customized recommendations

Now, you will be asked to select an option if you are interested in advertising on Pinterest and then click the ‘Next’ button.

For this tutorial, you can select the ‘No, I am not planning to advertise’ option.

Planning to run Pinterest ads

Next, Pinterest will show you different options to get started with your business account.

You can click the ‘cross’ icon in the top right corner to skip this part.

Where would you like to start

Step 2: Claim Your Website on Pinterest

The next step is to claim your website on Pinterest.

To do that, you can click on the ‘Claim domain’ button from your Pinterest Business hub page, and it will directly take you to the claim settings page.

Claim domain in Pinterest

Another way to claim your website is by clicking on the down arrow in the top right corner and selecting the ‘Settings’ option. Then, head over to the ‘Claim’ section in the left menu.

To get the credit for your content on Pinterest, click the ‘Claim’ button for Websites.

Click websites claim

Once you click the button, a popup window will appear with three options to claim your WordPress website.

We are choosing the ‘Add HTML tag’ option because it is the easiest.

Choose how you want to claim

However, if you prefer, you can choose the other option where you download the HTML file and upload it to your website’s root directory using an FTP client or your WordPress hosting file manager.

You can also add a verification TXT record to your domain settings using your domain registrar.

Step 3: Add HTML Tag to Your WordPress Website

There are multiple ways to add an HTML tag to your website’s header, but we will only cover the two easiest methods.

Add Pinterest HTML Tag With an SEO Plugin

First, you can use the All in One SEO (AIOSEO) WordPress plugin and enter the HTML tag to your website. For more details, follow our guide on how to install a WordPress plugin.

AIOSEO is the best SEO plugin for WordPress and makes it very easy to optimize your site for search engines without hiring an expert.

While we recommend the Pro version, you can also use the free version of AIOSEO to add Pinterest verification.

To add the HTML tag, go to All in One SEO » General Settings and then click the ‘Webmaster Tools’ tab from the top menu.

After that, click the ‘Pinterest Site Verification’ block.

AIOSEO Webmaster Tools

Now, enter the HTML tag you copied in the previous step in the Pinterest Site Verification field.

Then, you need to click the ‘Save Changes’ button.

Enter Pinterest Verification Code

Add Pinterest HTML Tag With a Code Snippets Plugin

Apart from using AIOSEO, another way of adding the HTML tag is by installing and activating the WPCode plugin.

Upon activation, you need to visit the Code Snippets » Header & Footer page in your WordPress dashboard. In the ‘Header’ section, you need to paste the HTML tag. Then, click on the ‘Save Changes’ button.

Insert HTML tag in header script section of WPCode

Once the HTML code is added to your website’s header section, you need to go back to the Pinterest screen and click on the ‘Continue’ button in the popup.

It will now ask you to enter the URL of your website and then click the ‘Verify’ button.

Verify your site in Pinterest

Once you do that, you will see a message saying, ‘Verification in progress.’

Normally, the process takes 24 hours, and you get an email about your website’s verification.

Verification in progress

That is it! You have now successfully verified your WordPress website on Pinterest.

Tip: If Pinterest fails to verify after you have added the verification code, then it means you need to clear your WordPress cache.

Expert Guides on Using Pinterest in WordPress

Now that you know how to verify your WordPress site on Pinterest, you may like to see some other guides related to using Pinterest in WordPress:

We hope this article helped you learn how to verify your WordPress site on Pinterest. You may also want to see our guide on how to create a contact form in WordPress or our expert picks for the must-have WordPress plugins for your website.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

220 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
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    • WPBeginner Support says

      It would depend on the specific issue you are running into, is it not verifying or are you seeing a different error?


  2. Iruoma says

    Thanks for this info!
    I used the AIOSEO and tried going back to my interest to confirm and it says no relevant meta tag was found. Do I have to wait some more to allow for verification?
    Thank you.

    • WPBeginner Support says

      You would want to check that you’ve cleared any caching on your site as that is the most common reason for that message after adding the verification to your site.


  3. Kelly Grace says

    I have Wordfence on my website and it gives me a warning when I try to add the HTML tag I copied from Pinterest. Is it safe to ignore that and proceed?

  4. Taufiq Azad Siam says

    Can you please tell me why should I verify my WordPress website on Pinterest?
    Please don’t get me wrong. I am a huge fan of this website. I just want to know the benefits.

    • WPBeginner Support says

      We would recommend taking a look at the beginning of our article where we cover what is gained from verifying your site :)


    • WPBeginner Support says

      Once the site is verified you can remove it from your site but AIOSEO is used for much more than only verifying your site on Pinterest.


      • Eddie Morgan says

        Thank you so much, I followed the steps and got the notification verification in progress. How will I know when the website has been successfully claimed? Is it the email they will send? or what changes will I see on Pinterest to know its been successfully claimed.

  5. Salma says

    Thank you for such helpful guides. Your guides are very thorough and helped me through a lot of complications I didn’t think I’d run through while making a blog. So, I just thought I’d thank you for putting in so much work.

  6. Nesha says

    This video was so helpful thank you. I have been trying to do this in multiple ways for a while now and never succeeding. Working with your video I managed it in less than 5 minutes. Thank you for sharing!!

  7. Chay says

    This was a lifesaver!!!! I’ve have been struggling with claiming my website foreverrr. Yoast really is the easiest way and I already had it. Thanks :)

  8. Miles says

    I’m great at adventures, not so great at websites… You rock thank you would have never gotten this alone

  9. John says

    I was going to add your plugin but it’s saying it’s untested with my version of WordPress 5.5.1. (which is saying I’m running the latest version).

  10. Tasia says

    Your site is super helpful. I’ve come across it many times for answers to questions I’ve googled. Great work!

  11. Lydia says

    I have been trying to figure this out for a week! I should have come to WPBeginners in the first place, duh. The way you showed it in connection with Yoast was so easy, thanks.

  12. Sanaz says

    I keep getting “Authorization Failed” after entering my website URL, does anyone know why this is happening?

    • WPBeginner Support says

      It would depend on where you are getting the error but the most likely reason would be if you hadn’t cleared all your caching we would recommend doing that to ensure Pinterest can see the tag properly


  13. Marlene says

    I have claimed my website already and I accidentally deleted my header and footer plugin and now I’ve lost my meta tag for my claimed Pinterest account. I’m using SEO Yeost now. How do I find that meta tag again so I can input that into my SEO Pinterest section?

    • WPBeginner Support says

      Unless you edit the website claim on Pinterest, your site will remain claimed without you needing to include the tag


  14. Lynn says

    I have followed the instructions but it never claims my website and after a couple of days I try again! Could there be another reason?

    • WPBeginner Support says

      You would want to ensure you’ve cleared all of your caching and that you don’t have a coming soon page up preventing Pinterest from seeing your code.


  15. Emma says

    I came across this article when needing more information on getting my Pinterest business account up and running, this was really helpful and easy to follow, thank you very much.
    I will be bookmarking your website to return to in the near future as I continue my learning

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