WPBeginner's WordPress News keep you updated with what's hot in the WordPress industry. Stay updated with WordPress releases, major announcements, exclusive WordPress deals, and much more.
WordPress 6.9 is finally here 🥳, and it marks the final major release of 2025. After months of following the development, we are excited to see this update go live. This release focuses heavily on improving your workflow. You’ll find new ways to collaborate with… Read More »
November has been a busy month across the WordPress ecosystem, with major product launches, platform updates, and new tools for site owners and developers. This edition covers everything from live chat assistants and automation integrations to major acquisitions and WordPress community milestones. Whether you’re running… Read More »
Each year, Black Friday and Cyber Monday bring some of the best opportunities to save on premium WordPress tools. Whether you’re looking to build a stronger website or expand your toolkit, this is the time to invest and get the best value for your money.… Read More »
Back in 2023, I announced that our WPBeginner Growth Fund had taken an investment stake in Seahawk Media, a promising WordPress services company. Our goal was to combine their service expertise with our platform to launch WPBeginner Pro Services and offer our users high-quality development… Read More »
Have you ever lost a customer because they couldn’t find an answer fast enough? Maybe they had one simple question before checkout… but couldn’t reach anyone for help. That lost sale probably went straight to your competitor. Now, imagine if you could instantly interact with… Read More »
October brought a wave of new AI tools and smart features across the WordPress ecosystem. From faster website creation to smarter SEO and form automation, there’s plenty of WordPress news for both beginners and pros to explore. Each update this month focuses on saving time… Read More »
The first beta for WordPress 6.9 is now available for testing. When it’s officially released later this year, it will be the second and final major WordPress update of 2025. This version will bring big improvements to writing, collaboration, and performance. For example, you’ll see… Read More »
We’re back with the September 2025 edition of WPBeginner Spotlight: our monthly roundup of WordPress news, plugin updates, and community highlights. This issue is packed with major product releases, new AI tools, and insights from WordCamp US 2025 in Portland. Among the most significant updates… Read More »
August has been full of exciting updates in the WordPress ecosystem. From new features in major plugins to early previews of the redesigned admin interface, WordPress site owners have plenty to look forward to. This month’s highlights cover tools for creating professional forms, accepting modern… Read More »
July was a big month for WordPress, with major updates across AI, automation, and community initiatives. Several plugins rolled out real AI features right inside the dashboard, making content creation and SEO faster and easier. On the community side, we saw exciting momentum. WordPress.org launched… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.