Welcome to another exciting edition of the WPBeginner Spotlight! February 2026 has been an incredible month for the WordPress community. WordPress 7.0 Beta is available for testing, with the first major admin redesign in years, along with built-in AI infrastructure and long-awaited collaboration features. There… Read More »
WordPress 7.0 beta 1 is now available for testing. We have been spending time trying it out, and we believe this is one of the most meaningful updates in recent years. The official release is scheduled for April 9, 2026 and will bring features that… Read More »
I remember reviewing my site analytics years ago and seeing a sudden burst of traffic from São Paulo. I felt a rush of excitement seeing my content reach people across the globe. Then it hit me: was my site actually legal for those readers, or… Read More »
When you run a construction or contracting business, your website needs to work just as hard as you do. But many construction WordPress themes make simple tasks, like adding real project portfolios, service pages, and a quote form, more complicated than they should be. When… Read More »
If you want your website to show up in AI search results, then you need to make sure that tools like ChatGPT and Claude can easily read your content. AI crawlers and agents prefer Markdown over HTML because it uses fewer tokens (units of text… Read More »
When I first needed an online booking system for my WordPress site, I went straight to Calendly like everyone else. It worked fine for a while, but I quickly noticed a frustrating pattern: I was paying a monthly subscription for a tool that lived completely… Read More »
The best discounts are the ones you don’t have to manage yourself. A lot of WooCommerce store owners want bulk pricing, VIP deals, and smart promotions, but they get stuck because they assume this needs custom code or manual edits. Instead, I recommend setting dynamic… Read More »
Ever dreamed of seeing the mobile app of your membership site or course in the App Store and Google Play? Imagine your members pulling out their phone and tapping your app on their home screen. That means they can instantly dive into your courses, community… Read More »
Writing the perfect email can be one of the most challenging tasks for any marketer or business owner. I used to find myself staring at a blank screen, trying to come up with a catchy subject line or the right words to share my message,… Read More »
On our video training site, WP101, our focus is on helping members feel confident with WordPress and grow their websites over time. But we learned that churn (members cancelling their subscriptions) is a common challenge, even when the content is genuinely valuable. In many cases,… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.