When we first started selling online with WordPress, we automatically reached for WooCommerce. But after helping many users, we’ve learned that WooCommerce isn’t always the best solution – especially for creators, digital product sellers, or those just starting out. What many WordPress users don’t realize… Read More »
We use forms across all our WordPress websites and for good reason: they make it easier for both us and our visitors. Whether you’re collecting feedback or generating leads, forms help you connect with your audience in a smoother way. At the same time, they… Read More »
October has been one of the most eventful months in the recent history of the WordPress ecosystem. There were many updates, new features, product launches, and some controversy, too. In this edition of WPBeginner Spotlight, we’ll cover everything from WPForms’ exciting new AI features to… Read More »
Did you know that a slow or complicated checkout process can cost you sales? Creating an efficient online ordering system is important for every eCommerce store. It helps streamline the purchasing process and boost the customer experience. Unfortunately, WordPress doesn’t come with built-in order form… Read More »
If you’ve ever tried embedding a form into your WordPress site, you’ve probably discovered it’s not as simple as it looks. You might paste in a code from Microsoft Forms, Google Forms, or another service, only to end up with a layout that breaks or… Read More »
Remember when choosing an eCommerce platform was simpler? Now, in 2025, the options seem endless. At WPBeginner, we’ve stuck with Easy Digital Downloads for our plugin sales because it perfectly suits our needs. But through helping other businesses, I’ve seen how different solutions serve different… Read More »
Want to make your WordPress images more interactive and engaging? Image hotspots transform static pictures into dynamic content by adding clickable areas that reveal additional information. We’ve experimented with them ourselves to showcase points on a map, tag team members in a photograph, and highlight… Read More »
When we started building WordPress websites, we focused on using the best tools we could find. Trusted plugins and services helped us work faster, build better sites, and skip the headaches of custom-coding everything from scratch. Over time, we built a toolkit that powers everything… Read More »
Whether you are managing a local business, community organization, or personal blog, using WordPress to show upcoming events has a lot of benefits. It can help increase awareness about your activities and boost participation as a result. Plus, when people have access to all the… Read More »
We once worked with a local business that was drowning in phone calls, but not for new sales. Customers were calling constantly just to ask for directions, tying up phone lines and frustrating everyone involved. When potential customers can’t easily find your physical stores online,… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.