October was the month AI assistants stopped being a side feature in WordPress. You can now ask Claude or ChatGPT to build a popup, set up a donation automation, or find out why a scheduled task failed. Before you read the rest, please check your… Read More »
September was the month WordPress plugins really started talking to AI assistants in a serious way. You can now manage backups, forms, online stores, and fundraising campaigns just by asking Claude or ChatGPT, and there’s a good chance you already have some of these plugins… Read More »
August was a big month for WordPress. WordPress 7.1 arrived on schedule, and WordCamp US brought four days of AI-focused talks to Phoenix. WPVibe doubled its install base in a single month. There is also a brand-new screen recording tool that we think you will… Read More »
The main theme of this month’s WordPress news is measurement. Most of what shipped in July shows you something that your site was already doing without telling you. WPForms can now show which form field people abandon, and AIOSEO can tell you the day a… Read More »
Welcome to the June edition of WPBeginner Spotlight! If there is one story this month, it’s AI becoming more integrated into WordPress. With the new WordPress Abilities API catching on fast, your favorite plugins are letting assistants like Claude and ChatGPT actually do the work… Read More »
Welcome to this month’s WPBeginner Spotlight! May has been a big month for the WordPress ecosystem. The headline is the long-awaited release of WordPress 7.0 “Armstrong,” but it’s far from the only news. This issue is also packed with a fresh wave of AI-powered tools… Read More »
WPVibe launched on WordPress.org, and with it, something genuinely new: the ability to manage your entire WordPress site through a simple conversation with AI. No dashboard, no switching tabs. Just tell Claude or ChatGPT what you want done, and it happens. That’s the headline, but… Read More »
Welcome to Issue 22 of WPBeginner Spotlight! March was full of exciting developments in the WordPress industry. In this issue, we are celebrating a massive decade-long milestone for one of our favorite WordPress form builders and exploring exciting new AI tools designed to put your… Read More »
Welcome to another exciting edition of the WPBeginner Spotlight! February 2026 has been an incredible month for the WordPress community. WordPress 7.0 Beta is available for testing, with the first major admin redesign in years, along with built-in AI infrastructure and long-awaited collaboration features. There… Read More »
Welcome to the January 2026 edition of WPBeginner Spotlight! This month, we’re looking at new tools to help you clean up your WordPress media library, fine-tune cookie consent banners, and preview design changes faster. We’re also covering fresh updates across forms, fundraising, and site management,… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.