Google Analytics 4 (GA4) is the latest version of Google’s famous analytics platform. It is a powerful tool that helps you understand your audience. For example, we use it extensively on our website and other brands to track different metrics. However, Google Analytics 4 is… Read More »
Most website owners obsess over Google, but they are often missing out on a huge chunk of traffic from Bing. Adding your site to Bing Webmaster Tools helps you tap into this audience and ensures your content gets indexed faster. Some beginners worry that verifying… Read More »
Your website’s homepage is like the front window of a store – it needs to showcase what you offer without overwhelming visitors. That’s where the WordPress More block becomes incredibly useful. It creates clean, scannable previews that let people quickly find the content they’re most… Read More »
Updating your WordPress site can be daunting, especially if you’re unsure whether to update the core, plugins, or themes first. Many beginners avoid updates due to the fear of breaking their site, but neglecting updates can lead to security risks and performance issues. Our experience… Read More »
I still remember the first time I helped a client log in to their WordPress site after a few months of use. Their dashboard was so cluttered with plugin notices and extra widgets that they didn’t even know where to click to write a new… Read More »
As the WordPress block editor adds more site editing features, we have been asked if it is meant to be a replacement for drag and drop WordPress page builder plugins? The WordPress block editor is quite intuitive and can be used to create beautiful content… Read More »
Background images can completely transform how your WordPress site looks and feels. But stretched images, incorrect alignment, or file size problems can get in the way. Especially if you’re not sure which method to use. From our experience managing dozens of WordPress sites, we’ve learned… Read More »
If you’re running a WordPress site, you’ve probably wondered if you’re doing enough to keep it secure. Strong passwords and updated plugins are a great start, but there’s another layer of protection many site owners overlook. Enter WordPress security keys. These keys are a powerful… Read More »
When you first look at your WordPress files and folders, it can seem like a confusing maze. It’s natural to worry that one wrong click could bring your entire website crashing down. Our team has worked with thousands of WordPress sites, so we understand that… Read More »
Do you want to know how much it costs to build a custom WordPress theme? Creating a custom theme gives a lot of freedom and flexibility over the layout and design of your WordPress site. However, many people don’t opt for a custom theme because… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.