When we first started tracking eCommerce trends for WPBeginner, we were amazed by how quickly the industry was growing. After years of analyzing data, we’ve collected some statistics that consistently surprise even experienced merchants. What many business owners don’t realize is that understanding these numbers… Read More »
Choosing the right analytics tool for your WordPress website can feel overwhelming. Should you go with Google Analytics, the industry standard? Or is Jetpack Stats, with its WordPress-native simplicity, the better choice? Both tools help you understand your visitors, but they take very different approaches.… Read More »
When I first started helping businesses build marketplaces with WooCommerce, I was surprised by how many different multi-vendor plugins were available – and how vastly different they could be in terms of features and usability. Through years of testing, I’ve learned exactly what makes a… Read More »
Big brands like Sephora and Starbucks have shown just how powerful loyalty programs can be. They keep customers coming back, increase repeat sales, and make shopping feel more fun. The good news is that you can add a similar rewards system to your WooCommerce store.… Read More »
We’ve been building WordPress websites since 2009, and we’ve watched it evolve from a simple blogging platform into what powers over 43% of all websites today. During this journey, we’ve heard countless debates about whether WordPress is becoming outdated, especially with new website builders popping… Read More »
Ever feel like your local business is invisible online? It’s a frustrating feeling we’ve seen countless times after helping thousands of small business owners here at WPBeginner. You’ve built a great local service, but if customers can’t find you, that means you’re missing out on… Read More »
Content syndication is a powerful way to share your content across different platforms and boost your reach. Many WordPress sites rely on syndication through RSS feeds to share content easily. This feature lets others subscribe to your site or even display your posts on other… Read More »
Choosing the right page builder in WordPress is important for creating a visually appealing and functional website. Thrive Architect, Divi, and Elementor are three of the most popular page builders available, each with its own set of features, strengths, and potential drawbacks. Over the years,… Read More »
Moving your WordPress site to a new host can be a lot more stressful than you might expect. We’ve seen many website owners try to follow tutorials but end up breaking their live site and scrambling to fix it before losing leads or customers. That’s… Read More »
Recently, one of our users asked what the recommended server requirements are for running a WordPress website. The best thing about WordPress is that it will work in almost any kind of environment. However, when you’re picking a hosting solution for your site, it’s important… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.