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Come impostare correttamente Google AMP sul vostro sito WordPress

Secondo la nostra esperienza, piccoli cambiamenti nella velocità di caricamento delle pagine possono fare la differenza tra gli utenti che rimangono sul vostro sito web WordPress e quelli che lo abbandonano. È qui che Google AMP può essere utile.

AMP è l’acronimo di Accelerated Mobile Pages (pagine mobili accelerate) ed è un modo per rendere più veloce il caricamento del sito web sui dispositivi mobili. I siti web a caricamento rapido offrono una migliore esperienza all’utente e possono migliorare il traffico.

In questo articolo vi mostreremo come impostare Google AMP in WordPress.

How to Properly Setup Google AMP on Your WordPress Site

Che cos’è Google AMP?

Google AMP (Accelerated Mobile Pages) è un’iniziativa open-source annunciata nell’ottobre 2015. Ha lo scopo di rendere più veloce il caricamento dei contenuti web per gli utenti mobili.

La lettura delle pagine web sui dispositivi mobili può essere lenta, perché le pagine ricche di contenuti possono richiedere diversi secondi per essere caricate, nonostante tutti gli sforzi compiuti dai proprietari dei siti per velocizzare i loro siti web.

Google AMP utilizza un HTML minimo e un Javascript limitato e memorizza i contenuti su Google AMP Cache. Google può quindi servire questa versione in cache agli utenti istantaneamente quando questi fanno clic sul vostro link.

È simile agli Instant Articles di Facebook. Ma mentre gli Instant Articles sono limitati alle app mobili di Facebook, Google AMP è indipendente dalla piattaforma e può essere utilizzato da qualsiasi browser.

Tuttavia, l’utilizzo di Google AMP è in calo e i primi utilizzatori, come Twitter, LinkedIn e Reddit, non lo usano più. Inoltre, i siti web che utilizzano AMP non hanno più la priorità nelle pagine dei risultati della ricerca.

Il sito web di WPBeginner non ha mai utilizzato Google AMP e consigliamo alla maggior parte dei siti web di ottimizzare le pagine per Core Web Vitals.

Tuttavia, il plugin AMP ufficiale è ancora disponibile e si consiglia di imparare a configurare passo dopo passo le Accelerated Mobile Pages in WordPress.

Impostazione delle pagine mobili accelerate o AMP in WordPress

La prima cosa da fare è installare e attivare il plugin AMP. Per maggiori dettagli, consultate la nostra guida passo passo su come installare un plugin di WordPress.

Dopo l’attivazione, si apre la procedura guidata del plugin facendo clic sul link in alto nella pagina dei plugin.

Open the AMP Plugin's Onboarding Wizard

Nota: il plugin AMP ha problemi di compatibilità con alcuni popolari plugin di WordPress, come WPCode, il principale plugin di snippet di codice. I plugin attivi incompatibili vengono segnalati in alto nella pagina.

La prima pagina offre una panoramica delle funzioni del plugin. Una volta letta, si può fare clic sul pulsante “Avanti” per continuare.

AMP for WordPress Plugin Onboarding Wizard

La seconda pagina della procedura guidata consente di scegliere lo sfondo tecnico.

Gli utenti avanzati che conoscono i codici PHP, JavaScript, HTML e CSS possono fare clic sulla prima opzione. Tuttavia, consigliamo alla maggior parte degli utenti di scegliere la seconda opzione “non tecnica”, perché rende l’impostazione di Google AMP molto più semplice.

AMP for WordPress Plugin Onboarding Wizard

Una volta scelto lo sfondo tecnico, fare clic sul pulsante “Avanti” per continuare.

Il plugin esegue ora una scansione del sito alla ricerca di problemi di compatibilità con il tema e i plugin attivati. Una volta completata la scansione, si riceverà una notifica di eventuali problemi.

AMP for WordPress Plugin Onboarding Wizard

Nel passaggio successivo della procedura guidata di onboarding, è necessario scegliere una modalità template. Se durante la scansione del sito non sono stati riscontrati problemi, si deve scegliere l’opzione Standard.

In caso contrario, è necessario leggere il testo nelle sezioni Transitorio e Lettore e scegliere l’opzione facoltativa.

AMP for WordPress Plugin Onboarding Wizard

Congratulazioni, facendo clic sul pulsante “Avanti” la procedura guidata sarà completata e vedrete diverse anteprime AMP per dispositivi mobili del vostro sito web.

Assicuratevi di fare clic sul pulsante “Fine” per memorizzare le impostazioni.

AMP for WordPress Plugin Onboarding Wizard

Ora è possibile visitare qualsiasi post sul sito web e aggiungere /amp/ alla fine dell’URL in questo modo per vedere una versione AMP ridotta della pubblicazione.

http://example.com/my-blog-post/amp/

Questo verrà visualizzato automaticamente sui dispositivi mobili.

Ottenere analisi accurate sulle pagine AMP

Uno dei problemi principali di AMP è che può alterare i dati di Google Analytics. I visitatori delle pagine AMP non vengono tracciati con precisione e possono addirittura essere conteggiati due volte.

Per ottenere le analisi più accurate, consigliamo di utilizzare MonsterInsights. È il miglior plugin di Google Analytics per WordPress.

L’add-on MonsterInsights AMP corregge automaticamente il tracciamento in modo da ottenere le statistiche reali sui visitatori.

Potete imparare a configurare MonsterInsights nella nostra guida per principianti su come installare Google Analytics in WordPress.

Guide di esperti sulle prestazioni di WordPress

Google AMP è un modo per migliorare le prestazioni del sito web on mobile. Vi consigliamo di leggere alcuni articoli sui nostri metodi preferiti per velocizzare il vostro sito web WordPress.

Speriamo che questo articolo vi abbia aiutato a capire come impostare le pagine mobili accelerate (AMP) in WordPress. Potreste anche voler consultare la nostra guida su come migliorare la salute del vostro sito WordPress o le nostre scelte degli esperti sugli host WordPress più veloci.

Se questo articolo vi è piaciuto, iscrivetevi al nostro canale YouTube per le esercitazioni video su WordPress. Potete trovarci anche su Twitter e Facebook.

Divulgazione: I nostri contenuti sono sostenuti dai lettori. Ciò significa che se cliccate su alcuni dei nostri link, potremmo guadagnare una commissione. Vedi come WPBeginner è finanziato , perché è importante e come puoi sostenerci. Ecco il nostro processo editoriale .

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

87 commentiLascia una risposta

  1. Syed Balkhi

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. tfk, the5krunner

    the AMP pluigin disables JS scripts.
    therefore things like
    1. WordPress outbound click stats are disabled
    and
    2. Google adwords conversion tracking is disabled.

    so think carefully before using it

    • WPBeginner Support

      Thanks for sharing these concerns!

      Admin

  3. ToTemat

    I tested AMP on the website for over 6 months. My conclusions are like this. The website worked faster on a mobile basis, but it had no effect on its position. Additionally, plug-in conflicts appeared from time to time. Also, fewer people on AMP pages accessed subsequent pages of the website. That’s why I believe responsive pages are better and more relevant than using AMP. I turned off AMP completely by myself some time ago.

    • WPBeginner Support

      Thank you for sharing your experience with AMP!

      Admin

  4. Ali Abdoli

    Do I have to index the /amp version of each page in google search console?

    • WPBeginner Support

      You do not need to specifically index the pages

      Admin

  5. prabhat

    sir i want some help
    Should I enable amp or Not?
    Please answer me….

    • WPBeginner Support

      That would be a personal preference question, we would recommend taking a look at the pros and cons we state at the start of this article.

      Admin

  6. Sohail Ahmad

    Hi, I don’t know which one is better for my WordPress basic or advance in the amp.
    can you give me any suggestion about it?

    • WPBeginner Support

      That would be a personal preference question. For questions about the plugin in its current state, we would recommend reaching out to the plugin’s support.

      Admin

  7. wishlovequotes

    Hello Admin
    am facing amp issues with my site
    i have tried all i know but not working because the errors keep increasing on my search console
    i really need help because my site ranking and traffic is affected

    • WPBeginner Support

      It would depend on the specific errors you are seeing on your site for what would be the issue

      Admin

  8. waqas majeed

    great article i must say

    • WPBeginner Support

      Thank you, glad you liked our guide :)

      Admin

  9. mreshane

    As i can see why ‘wpbeginner’ didnt take the step to use AMP on they site, look at all the comments, i think that is why.

    Still got error and bugs to clear, unfortunately i was trying to find solutions for using AMP but after all the comments here, i’ll take back my step … It’s not worth yet but for the Accelearating pages let just use cached plugins for now.

    Until all quite good and no more trouble using AMP i will rewrite my step but for now, lets just stay low.

    Thank you WP Beginner for the articles, it helps.

    • WPBeginner Support

      You’re welcome, we also mention the reasons we did not add amp at the start of our article as well :)

      Admin

  10. Apoorv

    ‘The site is experiencing technical difficulties.’

    This is what I’m seeing when I’m opening the amp version of my site.

  11. Wapdite

    Nice one am just hearing about amp but don’t know it’s worth

    • WPBeginner Support

      Glad our guide could help inform you :)

      Admin

  12. Akash Gogoi

    I got frustrated because I was finding not solution before reading your article. Thanks for your help.

    • WPBeginner Support

      Glad our recommendations could help :)

      Admin

  13. firstfly

    it’s very interesting, Thanks for sharing a valuable information to us & Knowledgeable also, keep on sharing like this.

    • WPBeginner Support

      You’re welcome, glad you liked our content :)

      Admin

  14. Alison Wright

    HI I wondered have you now started using AMP for your own site or is it still best avoided? Love to know your view.

    • WPBeginner Support

      We are not currently using AMP on our site.

      Admin

  15. Mohsen \hefni

    Hello WP Beginner

    Thanks for your wonderful effort, really you gave mt a lot of help.
    Unfortunately, I couldn’t enable AMP for my website.

    Thanks

    • WPBeginner Support

      If the method in this article isn’t working then you would want to reach out to the AMP plugin’s support and they should be able to help troubleshoot the issue :)

      Admin

  16. Aakash

    Hey Wpbeginner Can you plz make a guide on how to place ads in amp wordpress websites ?

    Thank you for sharing your Information :-)

    • WPBeginner Support

      We’ll certainly take a look if we can add that in an article. )

      Admin

  17. Mark Worthen

    Will you all be updating this article, since it is two years old?

    • WPBeginner Support

      We will certainly look into updating the article as we are able and as it is needed :)

      Admin

  18. Subodh Gupta

    Now Google AMP showing image size error.

    Image size is smaller than recommended size. Images should be at least 1200 pixels wide.

    That huge. What’s wrong with Google AMP?

    • WPBeginner Support

      It is a change for Google’s top stories carousel for why that size is now being requested. The AMP plugin is saying that it is receiving that error from Google and letting you know.

      Admin

  19. nack

    how can we use wordpess theme into amp layout, because after entring amp url the page layout is not match as per our site url.

    • Biswajit Das

      Me too. My css file not work when i will activate amp plugin.

      • WPBeginner Support

        AMP uses limited HTML, CSS, and Javascript. You would want to reach out to your theme to see if there is something that can be done to make the theme more AMP friendly.

        Admin

  20. Reja

    Thanks for this valuable article. Not only this one, but also all of your articles are so helpful for us.

    Thanks you all.

  21. Krish Patel

    You Don’t Need AMP Because wpbeginner.com is as fast as AMP .

  22. Eva Rubio

    This is a fantastic article! The structure and detail are easy to follow and user friendly. Thanks for sharing.

  23. Mukul

    Hi, is there any option to auto redirect user to amp site while using mobile.

  24. Friday Alex

    Thank you for this post!

    I already activated AMP for one of my site and it is performing well but here you did not recommend it.

    Well said, on my next site I will just leave it without implementing AMP and test the two.

    Thanks from Nigeria

  25. Fred Sessoms

    I see more pitfalls than gains in implementing AMP – particularly with a plugin. For now, I’ll follow your advice and, “not switch to Google AMP, just yet.”

  26. Henry

    How do I add Adsense on my AMP page

  27. Amin

    Hi, Thank you indeed for your helpful post. I have two points:

    1- Have you used the AMP yet or not? How can I be notify if you are going to use it in the future?

    2-In w3 total cache, there is an addon for AMP, is that ok?

    For me I will not install the plugin as you recommended.

    I think you can get the best ranking when you have great content, seo, good speed which can be implemented without apm.

    Thanks indeed

  28. Sarah Carter

    I can’t seem to get AMP analytics working. the Yoast SEO tab for analytics never saves my analytics ID. Any suggestions?

  29. pratik agarwal

    i need to know if i can add my pages in amp , currently it is just working on posts. when i type PAGE_URL/amp it takes to 404 page

  30. Ben

    Is there a WordPress AMP plugin that also supports AMP for pages and not just for posts?

  31. Mathukutty P.V.

    What is the difference between Automatic AMP and Accelerated Mobile Pages plugin? Free site on wordpress.com is displaying theme header image and better looking in mobile with their AMP plugin,but self hosted site with AMP do not have theme header image and not looking good like free site. Why like this?

  32. Marius

    Do You know if the Plugin is compatible with the Elementor Plugin?

  33. zeeshan

    i have activated amp in my wordpress .. my question is how to now that amp is working on my posts and if i build amp page except main post then what will happen ?

  34. Harold Hunt

    I am using AMP for WP and have generated and listed some pages. Now I want to discontinue AMP. Can I just delete the AMP for WP plugin or is it a more involved procedure?
    Thanks.

  35. Ashutosh Bharadwaj

    Hello. I have been using the AMP plugin by Automattic without any issues for the past 6 months. However we started getting AMP errors in search console that said Prohibited or invalid use of HTML Tag on 12 pages including this one

    Has anyone noticed this?

    Posted on the plugin page as well but did not get a reply.

    I hope the bug gets resolved fast as the pages have been removed from search results and have led to a loss of traffic. :(

    • Bryan Veloso

      Use the AMPforWP plugin, it’s wayyy better than the AMP plugin by Automattic

  36. Petra Jonartha

    AMP can not install in my wordpress
    Every time I try to install it says “installation failed: destination folder already exist” now should I do so that the AMP in wordpress can be installed??

  37. Aval

    Adsense code adds in the setting section.

    Let me know if your problem not resolved.

    Thanks,

  38. Ryan

    Yeah I’ve been having the same issue for months. No matter what I enter in the Analytics box, it won’t save.

  39. Dishu Thakur

    I used this plugin but i got one problem. This plugin added amp page for my home page when i tried to open that link then it will redirect it in blog amp page . How can i change it?

    • David

      I am getting this same effect. when I go to my domain.com/amp/ It does not show home home page, but it shows blog post page. How can we change it to where it shows home page?

      • Rhett

        Under the AMP Plugin. Go: AMP/Getting Started/Homepage then enable AMP Frontpage –> custom amp front page. Then, just below that you will select your homepage from the drop down menu.

        It should all (finally) show up on the AMP version if your homepage/front page.
        I hope that helps!

  40. Nick Patel

    Hie Guys,

    Very informative post and WordPress is among the early supporters of Google AMP Project. Google AMP plugin for WordPress is quite useful for making the mobile web faster i.e. 4 times faster, which will be a crucial factor for enhancing user experience.
    Also, Baidu – the Chinese search engine is now supporting Google AMP project and will consider AMP sites in SERP result as Google has made it a norm for getting higher ranking on search result. Very soon others will be following the same trend and we will be witnessing Google’s footsteps.

    Thanks,
    Nick

  41. Dipendra Shekhawat

    Great Article. Does anyone knows hoe to trigger AMP automatically when user is viewing our website on mobile device. I mean for viewing AMP pages I dont want to manually go and type /amp at the end of URL. Is there a way?

    • Eslam Tolba

      As far as I understand, typing /amp at the end of the URL is only for testing, but the plugin already creates the AMP version of the posts and add the related HTML tag to the source code and then google will index those AMP posts and show them to mobile users

  42. Michael

    Hi,

    Which Social Media icons plugin is compatible with your mentioned AMP plugin?

    Thanks!
    Michael

  43. Raj singh

    AMP is not installing in my wordpress .
    Whenever I trying to install it says “Installation failed : Destination folder already exist ”

    Now what I have to do ??

    • WPBeginner Support

      Hey Raj,

      It looks like your previous attempt to install the plugin was interrupted. You need to connect to your website using FTP and then go to wp-content/plugins/ folder. Locate the AMP plugin folder and delete it.

      Admin

  44. Sankar

    I have use AMP on my website. But always one error detect on some posts. This is image optimization. I try to to use AMP image html code for insert image on post. But this time no image are shown. How can i fix this problem. Please help me. Thanks in advance.

  45. L. Pazzaglia

    I WANT to switch to AMP but since many of my posts have recipes, tables and image grids none of these show up on AMP pages.

    I’d like to do AMP pages like the New York Times does, basically there is a long excerpt with a link to continue reading the story that takes you to the non-AMP page.

    Any recommendation on how to find a plug-in or how to tweak the WordPress AMP plug-in to do this?

    Thanks,

    L

  46. Allspired

    I tried everything in this tutorial, but I still get a blank page when I input myURL/amp/ on my browser. Can you please help me out?

  47. Ashoksinh

    Nice post,
    is anyone has tried AMP ? and is make difference in google ranking ? please tell me ?

    • Pooja

      Yes , it helps to improve the ranking.

  48. Dave Bergschneider

    The correct way to implement AMP is to do it as apart of your theme. The AMP plugin is merely a band-aid to bridge the gap from an existing theme. AMP is so new that there’s very little examples of how to include it as your WordPress theme. I’d be interested in knowing if anyone has taken it this far yet. I’ve done some AMP development already and I find it to not be all the difficult.

    • Adjie Purbojati

      I have trying AMP for a 5 months. And the result is amp not recommend for my site. Because amp make appearance broken. And yes, amp WordPress doesn’t not give features that we need

  49. Vikram Sarin

    How do we make it work for woocommerce? AMP plugin throws up very basic layout of a woocommerce site with the menu also losing all its style and formatting.

  50. Chris

    Does the AMP plugin still only work on Posts and not Pages? Has anyone found a solution that works on entire sites? Thx!

    • Ellen

      To make it work on pages, you can use the AMP for WP plugin (this plugin requires the AMP plugin).

  51. Shaeel Iqbal

    Hey! Thanks for this AMP WordPress. I have a question in my mid. Can i have to edit my old posts URL and add /amp at the end?

    • WPBeginner Support

      No, the plugin will automatically add it and Google will automatically show the amp URL whenever it is available.

      Admin

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