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Come ottenere gli Insights di Facebook per il vostro sito WordPress

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Ogni giorno più di 10.000 nuovi siti web si integrano con Facebook utilizzando uno dei suoi plugin sociali. Tuttavia, la maggior parte dei siti che vediamo non sfruttano appieno ciò che Facebook ha da offrire. Sapevate che potete ottenere gli insight di Facebook per il vostro sito WordPress? Questi insight includono dati come le pagine più popolari per il pulsante “Mi piace”, il pulsante “Invia”, le condivisioni organiche, il boxed i commenti, ecc. Includono anche informazioni come il vostro pubblico demografico su Facebook, la sua età, il suo sesso, il suo paese, ecc. Se non lo avete fatto, non sorprendetevi perché non siete i soli. Abbiamo selezionato alcuni siti web di leader del settore, tra cui Chris Brogan, Brian Clark, Darren Rowse, John Chow e Jeremy Schoemaker (alias Shoemoney) e nessuno dei loro siti sfruttava gli insight di Facebook. In questo articolo vi mostreremo come ottenere gli insight di Facebook per il vostro sito WordPress, in modo da poter trarre il massimo vantaggio da ciò che Facebook ha da offrire.

Per prima cosa è necessario installare e attivare il plugin WordPress SEO. È uno dei plugin WordPress più scaricati. È probabile che l’abbiate già installato, ma se non l’avete fatto, vi forniamo istruzioni dettagliate su come installare e configurare il plugin WordPress SEO.

Dopo aver configurato correttamente il plugin, il sito è pronto per Facebook. È sufficiente visitare la pagina SEO ” Social e fare clic sulla scheda Facebook.

Facebook Insights Admin

Ora dovete fare clic sul pulsante “Add Facebook Admin”. Questo vi porterà al sito web di Facebook. Se non avete effettuato l’accesso, dovete accedere con l’account Facebook che volete aggiungere come amministratore. Dopodiché verrete reindirizzati al vostro sito WordPress, dove vedrete il nome utente aggiunto come amministratore.

Facebook insights admin user added to WordPress SEO

La prossima cosa da fare è assicurarsi di utilizzare la versione corretta del pulsante “Mi piace” di Facebook. Molti siti utilizzano solo la versione iframe del pulsante “Mi piace” di Facebook. Anche se funziona, non consente di ottenere gli insight di Facebook. È necessario utilizzare il metodo XFBML illustrato in questo articolo.

L’ultimo passo da fare è rivendicare il proprio sito su Facebook. Dovete visitare la pagina Facebook Insights. Sotto le vostre pagine, cercate il pulsante Aggiungi dominio.

Adding your domain to Facebook Insights

Facendo clic su questo pulsante verde, apparirà una lightbox come nell’immagine sottostante. Inserite il vostro dominio e assicuratevi di collegarlo a “YOU”.

Facebook Insights for your Site Setup

Ora, quando visitate la pagina Facebook Insights, vedrete il vostro sito web elencato tra i Siti web.

Facebook Insights for Websites

Facendo clic sul vostro sito, potrete accedere a tutti i tipi di insight. Di seguito è riportata un’immagine di esempio:

Facebook Insights Screenshot

Ecco fatto. Ora potete ottenere facilmente gli insight di Facebook per il vostro sito WordPress. Per istruzioni più dettagliate, potete anche selezionare il nostro tutorial su come add-on i meta dati dell’open graph di Facebook in WordPress.

Se questo articolo vi è piaciuto, iscrivetevi al nostro canale YouTube per i video tutorial su WordPress. Potete trovarci anche su Twitter e Facebook.

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

29 commentiLascia una risposta

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
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  2. Yazeed Zghoul says

    So where on the All in One SEO Pack Plugin can I use Facebook insight the same way explained here with Yoast plugin?

  3. Yazeed Zghoul says

    Hi, this is great but the question is can I use All in one SEO plugin and WordPress SEO plugin at the same time without having some overlapping and potential errors? please advice.

  4. Mary Jo Doig says

    I so hopeful you might be able to help me with a huge problem I created two days ago. I posted my blog story on FB, then noticed I’d omitted the photo, deleted it so I could redo the post. In deleting, every one of my 75 word press blog posts are now gone, resulting also in the loss of all those statistics on wordpress. Is there any way you know of that I could restore that vital info

    I would be profoundly grateful for your assistance. Thank you for your attention to this.

    Mary Jo Doig

    • WPBeginner Support says

      When you delete posts from WordPress, they remain in Trash for next 30 days before they are permanently deleted. Look for your deleted posts in the trash by clicking on Posts and then clicking on Trash link.

      Admin

  5. Tari says

    Well, poo. The plugin has a big banner that says it hasn’t been updated in the last two versions of WordPress. That’s a non-starter for me. Sure sounds cool though. I’d look forward to trying an updated version.

  6. Godwin says

    Thanks for the detailed step-by-step guide, however, I having some issues installing Facebook Insights for my site. I followed everything detailed in the posts as well as the extra explanations in the comments, and when I click on the “Get Insights” link; this is what I get:

    “Bad Request
    No admin data found at root webpage http://mysite/. Insights requires admin data at this root webpage for the specified URL transtudentworld.com”

    However the I have correctly paste the meta tag in my header.php file just two line below the tag, so I don’t know why Facebook can’t find it. I also did the XFMBL Method and have also installed the Facebook Open Graph plugin.

    Please help me out! I don’t know what else to do. Thanks in anticipation

  7. Emmeline Jane says

    Hi!

    I’ve followed all of your steps correctly but when I try to link the website through the green ‘insights for your website’ link it comes up with this:

    Bad Request
    No admin data found at root webpage Insights requires admin data at this root webpage for the specified URL

    I don’t know how to fix it! I’ve put in my own personal FB id and followed the step correctly, I don’t know what I’m doing wrong. Any ideas/tips???

    • WPBeginner Support says

      Facebook is unable to find fb:admin meta tag on your site. Generate a meta tag for your website by clicking on the green button insights for your website. Enter your domain name and your user profile. Facebook will generate a meta tag for you which you can paste in your theme’s header.php file

      Admin

  8. Imad Daou says

    Dear Syed,

    What would be the difference between this insight and the insight that comes with Facebook Recommendation Bar? I have followed the facebook recommendation bar post and I got already an insight through this plugin which points to the app that I have created in Facebook. Is this another insight for the home page specifically or can I skip it if I already have it through Facebook recommendation bar?

    By the way, I tried to add my website to the insight through the insight link you provided and after I have installed the Facebook Open Graph Meta Data plugin; I got this error from facebook insight:

    No admin data found at root webpage http://ccnahub.com/. Insights requires admin data at this root webpage for the specified URL ccnahub.com

    Please let me know what should I do.

    Thank You!

  9. Frank says

    In IOS the black bar that lives on the bottom of your web page is in the middle of the text and obscures your content. Thought you should know.

  10. Sarrah says

    Hi Syed, i have some interesting posts from my FB page that I’d like to repost on my WP site. Is there a way to do that other than doing screen capture?

      • Sarrah says

        Ok. So I did screen captures but have to break up the post into a few parts. But when I insert the few images, there is a line break gap between the images. How do I get rid of that gap to make the images look like one big continuous piece? Sorry to hijack this thread. Thanks!

        • Editorial Staff says

          Instead of inserting the images in a separate line. Remove all line spaces so that there is not a single space between the image codes. That should help. For future please use the contact form for “off-topic” questions.

  11. Tomas says

    Hi guys I realise a mistake in my last comment. I initially used the UID for http://graph.facebook.com/relensi which is 302475996501071. But when I got the invalid message, I tried to use the UID for my personal fb account which is 100000147197456.

    I just set up the page for a project I just started and I hope anyone here can help me out.

    Thanks in advance.

  12. Tomas says

    Hi Syed, I read this post earlier. However, After creating the facebook page for my business, I read a notification on facebook that I could view insights once the page gets 30 likes. So I’d like to ask if it was still necessary to install the Facebook Open Graph Meta Data plugin. Are there any other benefits from installing the plugin?

    Thanks in advance.

  13. bizzyLabs says

    @wpbeginner 99% chance that his themes function.php file does not include the line add_theme_support( ‘post-thumbnails’ );

    I’ve ran into that error in the past and its been fixed by adding post-thumbnail support.

  14. goteq says

    This is a great plugin, I suppose its time someone writes a plugin to get open graph type technology for the Google+ shenanigans?

  15. wpbeginner says

    @EricMcKenzie Your account ID is the admin ID. Does your theme have built-in support for post-thumbnails also known as featured image?

  16. EricMcKenzie says

    @wpbeginner I am using WP ver 3.0. The WP Settings panel only asks for 3 things. My Facebook account ID, My Site Name and default Image URL. Where am I supposed to enter my admin ID?

  17. wpbeginner says

    @EricMcKenzie That’s weird. Line 37 is simply calling for the post thumbnail feature which was added in WordPress 2.9. This is why the plugin requires you to use at least WordPress 3.0 assuming that your theme would be utilizing that feature.

    You need to specify your admin ID in the WP Settings Panel for this plugin.

  18. EricMcKenzie says

    This looks great, but when I tried it I got this message popping up where my blog should be “CloseOpenFatal error: Call to undefined function get_post_thumbnail_id() in /home/ericmckenzie/canadianaidforchernobyl.com/home/wp-content/plugins/fbogmeta.php on line 37”. Also in Facebook Insights I get the message “Bad Request. No admin data found.” What am I missing?

    Thanks,

    Eric

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