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JetpackはWordPress.comを宣伝するためにユーザーを欺いているのか?

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あなたのサイトでJetpackのpublicize機能を使っていますか?

最近Facebookをブラウズしていると、WordPressがサイトドメインを置き換えているリンクを共有している人を何人か見つけました。それに伴い、状態もこのようになっていました:Michelle SchulpがWordPressで記事を公開しました。

Facebook Status being hijacked by JetPack publicize

これは憂慮すべきことだったので、私たちはこの問題を調査することにしました。

リンクをクリックするとサイトが表示されます。しかし、WordPressをクリックすると、Facebook上のWordPress.comのサインアップページに飛びます。

Landing page for WordPress.com's app

私たちは、これらのサイトがWordPress.com(ブログ・ホスティング・サービス)でホスティング・サービスされているかどうかをさらに調べた。ほとんどのサイトはそうではなかった。(無料のWordPress.comとインストール型のWordPress.orgの違いを参照)

しかし、これらにはすべて共通点があった。それらはすべて、WordPress.comの親会社であるAutomattic社によって作成されたJetpackプラグインを使用していました。

私たちの調査結果を検証するため、テストサイトにJetpackをインストールすることにしました。私たちは問題を再現し、それはプラグインのpublicize機能に関連していることを確認しました。

publicize機能を設定する際、Facebookと接続し、いくつかの権限を付与するよう求められます。

Facebook permissions for using Publicize feature in JetPack

Allowing WordPress.com to post on Facebook for you

権限のプロセス中、グレーのWロゴの代わりにブルーのWロゴが表示されます。どう違うのですか?

一つはWordPress.com(ブログホスティングサービス)用で、もう一つはWordPress.org(私たちがすべて愛用しているソフトウェア)用です。

紛らわしいですよね。

しばしば初心者はこの違いを知らないため、サードパーティのWordPress.comプラットフォームではなく、自分のWordPressサイトを本当に認証していると思い込んでしまうのです(関係と違いを参照)。

さらに、このプロセスでは、実際のサイトではなくWordPress.comを認証していることが明確になっていません。以下の確認スクリーンショットをご覧ください:

Connected to Facebook

publicizeに本来の機能(投稿が公開されたら自動的にシェアする)をさせたい場合、ユーザーにはこのように表示されます。

A Post shared on Facebook using JetPack's publicize module

さらに調べてみると、これは新規の問題ではないことがわかりました。2013年から 度も 報告されています。

Jetpackがいくつかの主要なWordPressホスティングプロバイダに初期設定で自動インストールされ、自動有効化されていることを考えると、WordPress.comとインストール型のWordPress.orgの間の混乱を減らすために、これは修正されるべきです。

Facebookには限界があることは理解していますが、ユーザーにより良い情報を提供するために修正できること、また修正すべきことがあります。

まず、投稿タイトルの下のリンクデータでは、WordPressを表示するのではなく、ユーザーのブランドを宣伝するためにユーザーのドメインを表示すべきです。JetpackチームのJeremyが以下のコメントで指摘したように、これはFacebookの制限により不可能です。

次に、Syed Balkhi が WordPress に関する記事を公開したという文言は、混乱を避けるために言い換える必要があります。

この問題を報告したユーザーの一人が、表現について提案してくれた:VikasがWordPressで記事を公開したと言う代わりに、VikasはPublicize経由でリンクを共有しました。

別の表現としては、…JetPack経由でリンクを共有しました。

最後に、確認ダイアログでは、「JetpackとFacebookを正常に接続しました」または「FacebookアカウントとJetpackを正常に接続しました」と表示する必要があります。[SKX1]

これらの提案がユーザーのJetpack Publicize体験の向上に役立つことを願っています。

Jetpack Image

JetpackはWordPress.comからWordPress.orgに移行する初心者に最適なプラグインです。なぜなら、WordPress.orgのパワーと自由を与えながら、WordPress.comのクールな機能の多くを保持することができるからです。

注:この投稿の目的は炎上させることではなく、むしろ議論を促し、コミュニティと意見を共有することです。私たちは、Automatticと彼らが行ってきた仕事に多大な敬意と感謝の念を抱いています。

この投稿を気に入っていただけたなら、WordPress動画チュートリアルのYouTubeチャンネルをぜひご購読ください。Twitterや Google+でも私たちを見つけることができます。

情報開示 私たちのコンテンツは読者支援型です。これは、あなたが私たちのリンクの一部をクリックした場合、私たちはコミッションを得ることができることを意味します。 WPBeginnerの資金源 をご覧ください。3$編集プロセスをご覧ください。

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

31件のコメント返信を残す

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. Moinuddin Waheed says

    I have used jetpack plugin for a long time since initial days (not using now) and never knew that it is the company perhaps it’s parent company automatic behind the wordpressDotCom.
    They have done tremendous job for wordpress ofcourse wordpressdotorg and helped huge customers with its cool features.
    Thanks wpbeginner for letting us know how to point something so nicely without offending them.

  3. inos says

    hi mr. experts! i’m inos. i am a real wp beginner. now i’m starting building my personal blog. i’ve decided to have a personal hosting for my blog. after some experience in wordpress.com, i’m interested much in some inherit features of wordpress.com, which one of them is the capability of showing our blog posts in wp readers. i’ve successfully installed jetpack, but i don’t see any of my blog posts appears in wp reader. how to do so? thank you..

    • WPBeginner Support says

      Hi Inos,

      If the URL of your website has changed after moving to self hosted WordPress.org website, then your users will need to Follow your website again. They will see your posts in reader under Followed websites.

      管理者

  4. Jay says

    The wordpress word is there because its the WP FB app that is being used, i dont think you can do much about it. If i has to be replaced by blog title or site title , then there has to be some way to dynamically change the app settings. Doubt there is such a way as of now

  5. Sacha says

    That is very sneaky indeed!

    I use Jetpack for some of it’s better features, but I’ve never liked Publicize.

    WP to Twitter is better.

  6. Rozz says

    Don’t use Jetpack. Use properly-written plug-ins like Next Scripts. They are more reliable and configurable.

    • Michele Pellegrino says

      Hi this comment is for ROZ, just wanted to say thank you for recommending NextScript plug-in to post my blog to social media platforms, instead of JetPack. NextScript made sense and allowed me to specify the post going to my Fan page and NOT my personal page and was very easily configurable. Much appreciated, and much better plug-in!

  7. Justin says

    Do you recommend another plugin other than Jetpack to pubish WP posts onto social networks?

    I use Jetpack & really don’t have to much of an issue w/ the wordpress promotion, but I was told that “Jetpack in particular is a very bloated plugin as it has a lot of features and mini-plugins built-in. Jetpack’s source code is even bigger than the WordPress code. If you’re not using majority of its features, it will be best to deactivate and delete it.”

    I only use Publicize and the social icons on each blog post. Thanks in advance!

  8. Asif2BD says

    First of all, @SyedBalkhi you again moved to Disqus!
    Lately JetPack keep coming back for negative things. Its just a feature packed sub-system (I will not call it a plugin), but probably too much in a package.

  9. John Nadeau says

    Forgive me but now I’m confused :) I have a WordPress.org site self-hosted at http://LeLacAppelle.com. I use (and love) JetPack to publicize my posts to Facebook Page. I don’t see any reference to WordPress.com in my Facebook Page Posts EXCEPT when I’m logged in as an admin/manager to my Facebook Page. Even then it only says “Posted by WordPress” in gray and a note upon hovering over the question mark “only people that manage this page can see who posted”. Can you look at my Facebook Page at the first two most-recent posts and tell me if you see any reference to WordPress.com ? https://www.facebook.com/TheLakeIsCalling OH WAIT… I’m posting from my WordPress.org Site > JetPack > to a Facebook “PAGE”. Is that the difference? If I were to post to my own “Personal” Facebook Profile/Page, then would I see the behavior you speak of ?

  10. Cameron Archibald says

    I hope this Jetpack vs Facebook issue can be figured out. But I suppose the best way to share articles or blog posts is to do it manually. Nobody likes a machine anyway. I have also heard that posting manually vs automatically can be discovered by Google the same as it can be by users and SEO Juice is distributed differently.

    • Khürt L. Williams says

      “… posting manually vs automatically can be discovered by Google”. I’d like to see something to back that up. Seriously, unless the automation includes some sort of identifier this isn’t possible. Nor do think Google cares. Why would they?

  11. ebarney says

    This is a somewhat tangential question, but isn’t the publicize feature “implicit sharing” via an app, according to the facebook algorithm?

    For the pages I manage, we’ve taken to not using publicize via JetPack for blog content after last spring’s changes to the algorithm that deemphasizes implicit sharing via apps (http://newsroom.fb.com/news/2014/05/news-feed-fyi-giving-people-more-control-over-when-they-share-from-apps/)

    Manually copying article links and using the facebook link debugger to make sure they’re working the way we want has the best effect in content actually being viewed: https://developers.facebook.com/tools/debug/

      • ebarney says

        I think I closed my earlier reply without posting it, sorry

        Paste this after the newsroom.fb.com base url and see if that works for you: /news/2014/05/news-feed-fyi-giving-people-more-control-over-when-they-share-from-apps/

        Sharing via jetpack is deemphasized in your readers’ news feeds vs. taking the exact same url and manually copying and pasting it into the “share this” box on a facebook page, that’s what the fb algorithm change does, as far as I can tell.

        Not a different link, just a different treatment of the link based on where/how it is submitted into the fb software.

        Speaking of fb algorithm and pages, there are plenty of other concerns for page owners about how content you share is NOT viewed – not jetpack related, but content issues: http://newsroom.fb.com/news/2014/11/news-feed-fyi-reducing-overly-promotional-page-posts-in-news-feed/

  12. Alastair McDermott says

    I’ll be honest, I did think this was straight up self-promotion by the WP.com folks. But as usual in these things there’s another option: they’re using a common app to making sharing easier and not confuse the issue by asking for keys. (Apologies for assuming the worst, Jetpack folks)

    My preference is for them to document the current behaviour in the app to be a bit more transparent about things, and give an option to use an alternative custom app. But that’s adding a significant chunk of functionality and I’m guessing the Jetpack team are quite strict about any additional lines of code going in to combat potential bloat.

  13. Jeremy says

    Hey there!

    I work for Automattic, and I’m part of the Jetpack team.

    First of all, thanks for the feedback!

    That can indeed be a confusing issue. As you mentioned, Facebook has its limitations, making things complicated or sometimes impossible whenever you want to customize the output of an update posted from an app.

    First, in the link data below post title, it should actually show the user’s domain to promote their brand instead of showing WordPress.

    To use your own site name or brand there, you’d have to use your own Facebook app. Since Jetpack aims to help you easily push your content to multiple Social Networks, we won’t ask you to create a Facebook developer account, create an app, change the app settings, and copy app ID and secrets somewhere in your WordPress dashboard. That’d be the opposite of “easy” :)

    Second, the wording that says Syed Balkhi published an article on WordPress should be rephrased to clear confusion.

    That’s not something you can change, whether you use Jetpack or any other app to post to your Facebook Profile. Facebook itself builds the update and the sharing sentence based on the app settings and the object types. You can read more about it here:

    https://developers.facebook.com/docs/opengraph/creating-custom-stories/

    One of the user who reported the issue, offered a suggestion on wording: Vikas shared a link via Publicize instead of saying Vikas published an article on WordPress.
    Another alternative could be: … shared a link via JetPack because that’s what is really going on.

    That would indeed be an option. It actually used to say “WordPress.com” instead of “WordPress” in the past. We changed it to “WordPress” because Jetpack users found it confusing to see “WordPress.com” there.

    We’ve considered other options as well, “Jetpack” being one of them. Unfortunately that’s not possible with the way our system is built at the moment, since we use a single app for WordPress.com sites and Jetpack sites.

    It’s still on our roadmap, though! We’re currently working on a lot of improvements for the Publicize module, and will release these changes soon in an update that we’ve dubbed “Publicize Next”. You can check a few of the things we’re working on here:
    https://github.com/Automattic/jetpack/milestones/Publicize%20Next

    Lastly, in the confirmation dialog, it should say “you have successfully connected Jetpack with Facebook” or “you have successfully connected your Facebook account with Jetpack”.

    I’m not sure I understand your suggestion here. Do you mean to replace “your blog” by “Jetpack”?

    We hope these suggestions help improve the Jetpack Publicize experience for users.

    They will! We’re always happy to iterate and improve things based on user feedback.

    If you find bugs, you can also contact us directly or create an issue on GitHub!

    • Syed Balkhi says

      Thanks for the detailed reply Jeremy. I understand the technical limitations on why a user cannot change the verb “published an article on WordPress”

      My point is that you (Jetpack team) can as an app developer to accurately represent the action, and I’m glad to see that you guys are already working on that.

      This confusion can be solved if Jetpack uses a separate Publicize app for .org sites rather than using the main WP.com app — this keeps the “easiness” entact for users :)

      As for the confirmation dialogue, currently it says your blog is now connected with Facebook. This implies a direct connection, but there is a third-party involved (currently WordPress.com).

      I think a clear confirmation message would say: “You have successfully connected your Facebook account with Jetpack”

      This would be perfect if/when there is a standalone app for Jetpack.

      Once again thanks for your reply and I’m looking forward to the new version.

      • George Stephanis says

        > This confusion can be solved if Jetpack uses a separate Publicize app for .org sites rather than using the main WP.com app — this keeps the “easiness” entact for users :)

        But if we did, how would that solve your assertion that we’re ‘misusing users brands’ to promote Jetpack? It’s just changing the word from WordPress to Jetpack, which is even more branded to us than the generic WordPress.

        • Syed Balkhi says

          George, having the app name on the status is a natural behavior on Facebook, I understand that.

          The issue that’s creating confusion here is the term “WordPress” which there are two of. The open-source software, and the hosting company WordPress.com

          Also the choice of word on the action object of your app furthers the confusion:

          “published on”

          If the action says published on WordPress.com (wouldn’t that be an inaccurate description of the action because the user isn’t doing that?) — Just like that saying published on WordPress while displaying the wp.com app is inaccurate as well.

          It implies that the user is publishing their article on WordPress.com which is a misleading statement.

          If you describe the action accurately:

          XYZ shared a link via Jetpack then you’re not misleading anyone.

    • wycks says

      > That’d be the opposite of “easy” :)

      By the way I use a Non WordPress app that gives the user 2 publish options.

      Option 1 : Easy publish which uses the plugin settings mentioned above.

      Option 2: Custom domain and app settings, this requires about 5 minutes of work and to be honest you just need to copy/past the app keys and fill in at most 2 fields and hit save.

      You should really consider giving your user both options. Easy does not mean what you think it does nor does it really service all users.

      • Jeremy says

        You should really consider giving your user both options.

        That’s something we’ll definitely consider when working on “Publicize Next”, as I mentioned above. If we were to provide that option, we’d probably have to keep it simple though, to avoid cluttering the dashboard with more options. But we can see if we can provide filters to do that. I created an issue to keep track of that idea here.

        Keep in mind that all communication with Facebook is done via WordPress.com, though, so it makes things a bit more complicated for us as we’d have to build a new system to allow you to post from your site to your Facebook app without going through WordPress.com and our app. I’m not saying it’s impossible, but at that point, and since there are already plugins that do that well, it might be best to use one of these plugins instead. You don’t have to use each and every Jetpack module, it’s perfectly fine to deactivate a module and use something else when you need something different :)

        Easy does not mean what you think it does nor does it really service all users.

        “Easy” might not have been the best way to describe what I had in mind there.

        The way Publicize works today is certainly faster to set up than if you had to create your own app. It’s a turn-key solution, much like most of the other Jetpack modules.

        You could get by by copying and pasting things around and following instructions, but you would also become responsible for your own app, and for keeping up with any changes Facebook may make to the system and the interface later on. It works, but it’s not for everyone. :)

      • Khürt L. Williams says

        I think easy in this context is more about understanding — easy to understand or “I have no idea what a Facebook API key is or how to get one. Give me the easy button”.

        Option 2 is all geek speak. Easy for you is an obstacle for others.

  14. Jeff Yablon says

    This is … disturbing, but not surprising. It’s also kind of old news.

    Speaking pragmatically, I can defend WordPress, in much the same way I might defend Facebook when they invent an email address for you or Disqus, the service processing these comments, when they hijack your SEO juice.

    Speaking a bit more ruthlessly, I can say something like “they give you something for free, and while they likely disclosed the policies inside dense terms of services neither you nor anyone else ever read, they disclosed, … err … right? So suck it.”

    But speaking honestly I’m afraid my reaction mostly goes back to the “not surprising” angle. Not surprised they’ve done it, and not surprised you didn’t stop and consider it was going to happen.

    At its core, this is what http://thewordpresshelpers.com is about. And while calling out WordPress/Automattic, et.al. is not the point, what we’re interested in is calling out everyone for everything; The WordPress Community is arguably larger and more important than Facebook or anyone digi-nation … and all of its citizens have a responsibility to act as involved, informed members of the community.

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