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Categorie vs. tag: le migliori pratiche SEO per l’ordinamento dei contenuti

Nota editoriale: guadagniamo una commissione dai link dei partner su WPBeginner. Le commissioni non influenzano le opinioni o le valutazioni dei nostri redattori. Per saperne di più su Processo editoriale.

I lettori ci chiedono spesso cosa sia meglio per la SEO: le categorie o i tag?

Potreste non essere sicuri di cosa siano effettivamente le categorie e i tag di WordPress e di come si differenzino tra loro. Saperlo può aiutarvi a utilizzarli correttamente.

In questo articolo spiegheremo le differenze tra categorie e tag per l’organizzazione dei contenuti e come possono influire sul posizionamento SEO.

Categories vs Tags - SEO Best Practices for Sorting Your Content

Ecco cosa tratteremo in questa esercitazione. Potete usare i link sottostanti per passare alla sezione che vi interessa:

Qual è la differenza tra categorie e tag?

Le categorie e i tag sono entrambe tassonomie di WordPress. Vengono utilizzate per raggruppare i post in modi diversi.

Le categorie hanno lo scopo di raggruppare in modo generale i vostri post. Consideratele come argomenti generali o come l’indice del vostro sito WordPress. Le categorie sono gerarchiche, il che significa che è possibile creare sottocategorie.

I tag, invece, hanno lo scopo di descrivere dettagli specifici dei vostri post. Considerateli come le parole dell’indice del vostro sito. Permettono di micro-categorizzare i contenuti. I tag non sono gerarchici.

Ad esempio, questo post su WPBeginner fa parte della categoria “Guida per principianti”. Potete vedere tutti i post di questa categoria andando su Blog ” Guida per principianti nel nostro menu di navigazione.

Questo post contiene anche i seguenti tag: categorie, categorie vs tag, tassonomia personalizzata, SEO, best practice SEO, ordinare i contenuti e tag.

Questi tag non vengono visualizzati in nessun punto dell’articolo. Tuttavia, aiutano gli utenti a trovare l’articolo nelle ricerche pertinenti sul nostro blog.

Una delle maggiori differenze tra tag e categorie è che tutti i post di WordPress devono essere archiviati sotto una categoria, ma non è necessario che abbiano dei tag.

Se non si assegna una categoria al post, WordPress lo assegnerà automaticamente alla categoria predefinita. Questa si chiama “Uncategorized”, ma spesso è utile rinominare la categoria Uncategorized in qualcosa come “Other” o “Miscellaneous”.

Nota: per impostazione predefinita, in WordPress solo i post dei blog hanno categorie e tag. Tuttavia, è possibile aggiungere categorie e tag alle pagine di WordPress utilizzando un plugin.

Come si possono aggiungere categorie e tag in WordPress?

In WordPress è possibile aggiungere categorie e tag durante la creazione o la modifica di un post. Si trovano sul lato destro sotto la voce “Impostazioni del post”.

Adding categories and tags when creating a post

Si può anche andare su Post ” Categorie e post ” Tag per aggiungere nuove categorie e tag.

Per ulteriori informazioni sul processo di aggiunta di categorie e tag, consultate le nostre spiegazioni su Che cos’è una categoria? e Che cos’è un tag? per ottenere aiuto e guida.

Quante categorie di WordPress si dovrebbero avere?

Non esiste un numero specifico di categorie da avere. Nella maggior parte dei casi, è necessario avere un numero di categorie compreso tra 5 e 10, in modo da classificare correttamente i post e rendere il sito facile da consultare.

Le categorie sono pensate per racchiudere un ampio gruppo di post. È possibile utilizzare sottocategorie e tag per suddividere i post in gruppi più piccoli.

Se avete appena avviato un blog, non preoccupatevi di trovare un elenco perfetto di categorie. Scegliete solo 3-5 categorie generali e aggiungetene altre con il passare del tempo.

È necessario utilizzare le sottocategorie in WordPress?

Non è necessario utilizzare le sottocategorie e molti blog di grandi dimensioni (compreso WPBeginner) non lo fanno. Tuttavia, le sottocategorie sono utili se avete una grande categoria con molti post che potrebbero essere raggruppati in sezioni più piccole.

Ad esempio, si potrebbe avere una categoria “Ricette” che contiene un numero crescente di ricette senza glutine.

Posts in the category 'Recipes'

È possibile inserire questi post nella propria sottocategoria, in modo che i lettori possano trovarli facilmente. Si crea una nuova categoria figlia di “Ricette” chiamata “Senza glutine” e si spostano questi post in quella categoria.

Usare le categorie negli URL dei post

Alcuni siti utilizzano il nome della categoria nei permalink (URL dei post), che si possono impostare in Impostazioni ” Permalink“.

Including your posts' categories in your URLs

Se questo è il caso del vostro sito, il vostro post avrà inizialmente un URL simile a questo:
.../ricette/pancake senza glutine/

Dopo aver spostato il post in una categoria figlia, avrà un nuovo URL:
.../ricette/senza glutine/pancakes senza glutine/

Normalmente, WordPress cercherà di reindirizzare il vecchio URL a quello nuovo. Vale sicuramente la pena di verificare che i vostri link funzionino ancora. Se necessario, è possibile creare un reindirizzamento 301 dal vecchio URL a quello nuovo.

Un’altra opzione è quella di mantenere il post nella categoria madre e assegnarlo anche alla categoria figlia, ma questo può avere degli svantaggi.

Sebbene il sito WPBeginner abbia delle categorie nell’URL, consigliamo sempre agli utenti di utilizzare una struttura URL più breve che contenga solo “Nome del post”. Questo vi darà la massima flessibilità per riorganizzare i contenuti senza preoccuparvi di impostare i reindirizzamenti.

Tutti i nostri nuovi siti web utilizzano la moderna struttura URL “Post name”. WPBeginner ha più di 10 anni, quindi ha una struttura URL legacy. La modifica della struttura degli URL non è consigliata per la SEO, ed è per questo che l’abbiamo mantenuta.

Posso assegnare un post a più categorie?

WordPress consente di inserire un post in più categorie. Può trattarsi di più categorie madri o di una categoria madre più una o più sottocategorie.

La presenza di più categorie non giova alla SEO. Dovreste assegnare i post a più categorie solo se questo ha più senso per i vostri lettori.

È possibile che la presenza di un post in più categorie possa causare problemi di SEO a causa di contenuti duplicati.

Se utilizzate più categorie, cercate di evitare di inserire un post in due o più categorie principali (genitori). Ogni post dovrebbe rientrare in una sola categoria principale.

C’è un limite al numero di tag che un post può avere?

WordPress stesso non ha alcun limite al numero di tag che si possono avere per ogni post. Potreste potenzialmente assegnare 1.000 o più tag a un post!

Tuttavia, non lo consigliamo assolutamente.

Lo scopo dei tag è quello di aiutare a collegare tra loro i post correlati. Pensate a loro come a una sezione dell’indice di un libro. Ogni tag è come una parola chiave nell’indice.

I tag sono utili per gli utenti che effettuano ricerche sul vostro sito. Alcuni plugin che visualizzano i post correlati utilizzano i tag per capire quali argomenti dei post sono correlati.

Suggeriamo di attenersi a un massimo di 10 tag per post.

Categorie vs Tag: Cosa è meglio per la SEO?

Ci sono dei vantaggi SEO di WordPress nell’utilizzare le categorie rispetto ai tag o viceversa?

La risposta breve è No.

Le categorie e i tag hanno entrambi scopi diversi. È necessario usare le categorie, ma non è necessario usare i tag se non si vuole. Tuttavia, si consiglia di utilizzare entrambe in modo appropriato per aiutare i lettori a navigare nel sito.

In definitiva, dovreste progettare il vostro sito pensando agli utenti. Tutti i motori di ricerca vogliono mostrare agli utenti i contenuti più utili per loro.

Ciò significa che l’organizzazione dei contenuti per una migliore fruibilità aiuterà anche a ottenere un migliore posizionamento SEO.

È possibile controllare l’aspetto di categorie e tag nei risultati di ricerca?

È possibile personalizzare il modo in cui le categorie e i tag appaiono nelle pagine dei risultati dei motori di ricerca utilizzando All in One SEO (AIOSEO), il miglior plugin SEO per WordPress sul mercato.

Innanzitutto, installate e attivate il plugin All in One SEO Premium o AIOSEO gratuito. Per maggiori dettagli, consultate la nostra guida passo-passo su come installare un plugin di WordPress.

Dopo l’attivazione, è necessario navigare in All in One SEO ” Aspetto della ricerca e fare clic sulla scheda ‘Tassonomie’ per configurare l’aspetto della ricerca per categorie e tag.

All in One SEO Taxonomies Settings

Le impostazioni predefinite funzionano per la maggior parte dei siti web, ma è possibile personalizzarle in molti modi.

Ad esempio, alcuni utenti preferiscono impedire ai motori di ricerca di indicizzare i propri archivi di categorie e tag. Questo può aiutare a prevenire problemi di contenuti duplicati e incoraggia i motori di ricerca a dare priorità ai post e alle pagine effettive.

Nella sezione Categorie, è sufficiente impostare l’opzione “Mostra nella ricerca” su “No”.

AIOSEO Search Appearance for Categories

Successivamente, si deve scorrere fino alla sezione Tag e fare la stessa cosa.

Assicurarsi di fare clic sul pulsante “Salva modifiche” nella parte superiore o inferiore della pagina per memorizzare le impostazioni. I motori di ricerca non indicizzeranno più le pagine dell’archivio delle categorie e dei tag.

AIOSEO Search Appearance for Tags

Guide di esperti sulla categorizzazione dei contenuti di WordPress

Ora che sapete come le categorie e i tag influiscono sulla SEO, potreste voler vedere altre guide relative alla categorizzazione dei contenuti di WordPress:

Ci auguriamo che questo articolo vi abbia aiutato a capire le categorie e i tag e le migliori pratiche SEO per ordinare i vostri contenuti. Potreste anche apprezzare la nostra guida su come monitorare l’analisi delle categorie e dei tag di WordPress e le nostre scelte degli esperti sui migliori strumenti di ricerca delle parole chiave per la SEO.

Se questo articolo vi è piaciuto, iscrivetevi al nostro canale YouTube per le esercitazioni video su WordPress. Potete trovarci anche su Twitter e Facebook.

Divulgazione: I nostri contenuti sono sostenuti dai lettori. Ciò significa che se cliccate su alcuni dei nostri link, potremmo guadagnare una commissione. Vedi come WPBeginner è finanziato , perché è importante e come puoi sostenerci. Ecco il nostro processo editoriale .

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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351 commentiLascia una risposta

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
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  2. Farouq Adegboyega says

    When I change my tag to a subcategory, won’t the permalinks change (causing confusion). And how do I go about it. Thank You.

  3. Gemma says

    Is there any SEO benefit to displaying tags on a post? I’m aware of the SEO benefits concerning categories and of tagging each post, but I don’t know if it’s worth displaying a post’s tags *on the page*.

  4. Utkarsh Singh says

    In the section “Is there a limit to tags we can assign…” Shouldn’t the sentence “Again think of tags as the index or your book.” Should be index *of* book?

  5. Armaghan says

    Thanks for the informative post!

    I usually face a problem, like if I post an article, with a permalink xyz.com/post-title. One link is the one i mentioned, second link is through the category I choose, 3 link is from the tag I created, 4 link is from the archives page.

    So for every post, i end up creating more than 4 links.
    Is it normal? Or is it duplicate content?
    What is the way to make amends.

    Thanks!

  6. Linda says

    What are your thoughts about having your category name also be a tag name? We’ve had WordPress template(s) created and some have a news field/area. We have our posts (which are news) listed by category, i.e. Arts & Humanities, Natural Sciences, Social Sciences. If you’re department is in Arts & Humanities (i.e. art department, theatre department, etc), we would like the arts and humanities news to display on those site. The developer didn’t make news to pull from categories; they made it to pull from tags. Their answer to the issue is to make the category names to also be tag name. I don’t believe that’s a good practice but am having a hard time finding “new” articles/guides ect. that talk about it and, of course, the developers are saying what I’m finding is 2 years old and out of date.

  7. Jeffrey says

    In wordpress tag section of a blog article, is it a problem if I use the same 10 tag words for 50 aritcles?

    • WPBeginner Support says

      Hi Jeffery,

      Yes, it could be a potentially problematic situation. Several tag archive pages on your site will have identical or similar content. This may cause duplicate content issue, which may affect your site’s SEO.

      Admin

      • Efkan says

        In my example, I am about to write about my travels, so I will create Travel (Category) + Name of Place (Sub) and add Tags … at least one of the tags should vary, I guess, in order to avoid duplicate content issue, is that right?
        For example, if I write 10 Blogposts within one single place, then the posts will have same Categories and almost same Tags, except that one or two defining the specific content ….. 1. (Travel>Bali, Tag: Travel, Indonesia, Bali, Surfing) 2. (Travel>Bali, Tag: Travel, Indonesia, Bali, Cooking)

        Am I thinking right?

  8. Habiba says

    That was a very helpful post! Thank you so much. I wasn’t sure if I should create subcategories on my blog so I created them in the beginning but didn’t use them. I had planned to use the materials I use vor my crafts as subcategories

    Create
    -Wood
    -Wool
    -Paper
    -…

    But then I would have to click the top categories and the subcategory and then I was afraid of this counting as duplicate content. I think I understood this article of yours in that way that I can easily do so and won’t harm my SEO.

  9. Prateek Anand says

    My website has too many tags and categories indexed in Google. I have decided to remove all those after reading your article.

    Thank You!

  10. Malvyn says

    Is there any plugin so a user can follow any tags? Then with the shortcode or a widget, logged-in users can see most recent posts from the tags they followed..

  11. Heloisa says

    Hey man, this post fits exactly to what I’m looking for. I’ve been searching about tags and categories for a long time and lots of articles says a lot of interesting things, but this besides explaining the concepts also teaches how to use these concepts in a practical way.

    Congratulations and thanks a lot!

  12. Michael Zorko says

    Can I get some thoughts from you on this. I am launching a travel blog with multiple authors. I attempted to add custom posts and taxonomies – for whatever reason this is not going to work – so I need to do everything by category – this is my dilemma. Every story needs a story type and a location – here is an example of by category tree

    Deals
    Events
    Tours
    Locations
    – United States
    – Illinois
    – Chicago

    The question is, can I choose Events, then also choose my location – united-states/Illinois/Chicago

    Thoughts?

  13. Ken Pierce says

    When I merged my sites blog and its original core content into one presentation I had more than thirty categories and numerous posts were set up into a few categories each. I didn’t like it and felt it was confusing to the reader who I wanted to engage and retain so I slowly but surely removed the duplicate categorizations first. Then each of the remaining categories were examined to see if the articles fit there best or somewhere else. The end result was a sleeker and more fluid site (at least to my view) and while I still have 17 categories overall, its better than more than 30.

    What I am getting at is that we tend to repeat ourselves sometimes in a category label. I am actually thinking of merging my concert reviews and event reviews into one category next but that is a when time allows sort of project since there are hundreds of posts to amend. Great article.

  14. Bill Mc says

    I’m developing a site for a new art gallery. To filter portfolios I would want to have categories like: Painting, Glass, Ceramics, etc. I also want to have the ability to filter by artist name (Jane Jones, Jim Smith, etc) Would you recommend have the name be a tag or does it make more sense to have each artist as a category. Or should the Artists be the categories with Glass (for example) being a tag? This is making my head hurt!

  15. Greg says

    Very good article! I think a lot of people tend to forget they are not writing just for SEO value, but also for the reader. I like how you explained the tags vs categories. Good Job!

  16. Kelly says

    I have a quick question about adding names in the tags. Let’s say I want to add Oprah: Do I type Oprah Winfrey, Oprah, Winfrey, or just type Oprah Winfrey once? Do I do first name and last name comma? Or do I add all of the iterations (first name only, last name only?) Thank you! Similarly, If I want to post elderly caregiver. Do I post elderly, caregiver, and then elderly caregiver as well? Or as long as the words are there once it doesn’t matter? Thank you!

    • WPBeginner Support says

      Hi Kelly,

      The best way to deal with this is to think about what makes more sense and what your users will most likely search for. We believe that adding more descriptive tags allows you to use less tags and cover more proper forms of those words and phrases. You can use variations too if they also make sense.

      Admin

  17. Jim says

    Thanks for the great article. I’m confused about when it is smart to use noindex, follow for category and tag archive pages. I display excerpts on these pages but I worry about the duplicate content hurting SEO. It seems like letting search engines index only the one whole blog post is ideal.

    Should I use noindex, follow to avoid SEO problems? Or, am I missing some reason why I should let the bots index the category and tag pages?

  18. samuel says

    Hello thank you for these tips.

    I would like to ask about the good URL of a single post for SEO. Which one is better:

    example.com/category-name/single-post-slug

    or

    example.com/single-post-slug

    I’ve been searching for this answer and you might like to help me with this one. Originally, I used the second permalink on my website . But later on, to hit the keyword on the URL, I decided to put the category-name on the URL of a single post.

    Thank you in advance.

  19. Christopher Scott says

    I’ve been struggling with this topic for a while now and found this post to be very helpful. Specifically, the categories versus sub-categories area. Thank you for sharing.

  20. Madhu says

    Hi, thanks for your awesome posts.

    My blog has a category named Smartphones subcategories as Android Phones Windows Phones & iPhone.

    What i want is, my posta in iPhone or Android, also appear in my category archive “Smartphones” as when someone visits Smartphones category, they can see all posts in one place related with smartphones.

    What i do is, when i publish a post in Android or iPhone or Windows Phone, i also add this to Smartphones.

    Is this a good way. Or i should do something else. Or I should Use Windows Phone, iPhone & Android Phones as tags?

    Any help will be appreciated :)

    • Anvar says

      I think using both categories: main category ‘S’martphones’ along with sub subcategory Android Phones & iPhone might help. Then your posts in these categories would also appear in smartphone category.

  21. Madhu says

    Hi, thanks for your awesome posts.

    I need a help.

    My blog’s category named Smartphones has subcategories as Android Phones, Windows Phones & iPhone.

    What i want is, my post in iPhone or Android, also appear in my category archive “Smartphones” as when someone visits Smartphones category, they can see all posts in one place related with smartphones.

    What i do is, when i publish a post in Android, i also add this to Smartphones. When I publish a post in Windows Phone, i also add this to Smartphones.

    Is this a good way. Or i should do something else. Or I should Use Windows Phone, iPhone & Android Phones as tags?

    Any help will be appreciated :)

  22. Tony Mooney says

    This is an excellent article, well done. I have a question which may help me when using tags.

    My wife is looking to build a website for cooking. We understand using categories such as hors d’oeuvre, starters, main course, desert, cakes.

    When considering adding a tag(s) to highlight topics within a category must the tag be unique, for example: There are many cakes that can be described as Chocolate Cake. There could be 50 pages/blogs with a type of chocolate cake being described. What are the implications of using the tag ‘chocolate cake’ or ‘chocolate’ on each page/blog within the same category or across other categories.

  23. Jeremy Morris says

    Hello, great article! Very helpful as I’m trying to sort out how to categorize and tag my blog.

    I downloaded your Ultimate WordPress Toolkit. Are the widgets on the side, that say “I need Help With”, with all the icons, are those custom? Or are you using a special plugin you’d like to tell me about? =)

  24. Mangi says

    Should tag be short or long?

    Please advice if the following implementation is correct.

    For e.g
    Category : Yoga
    Sub Category : Yoga classes
    Tag : Yoga Classes in Newyork

  25. Rohit Dhawan says

    Wow amazed to have such a brilliant information on this website. I am beginner right now and i guess now i have to do bookmark this page because in future this website gonna help me a lot. Explained very well and to the point. I am working on my own website this days and will soon i will take my website to the next level. If anybody can help me to teach me ow seo work then this would be a great help for me and i will be thank full of that person.

  26. Nate says

    Great article!

    Reading your article has made it obvious that I have royally stuffed up my ‘book’

    Any advice on the correct way to start again with categories & tags on an established blog with a couple of hundred posts?

    Btw i only use post title rather than category/title in each posts URL does that help me or work against me when making the above changes?

    Regards

    Nate

  27. Mike Chamberlain says

    2016 and I can tell you that from my experience using ANY tags or categories in blog posts causes significant issues with Google and duplicate content. It took me forever to figure out what was wrong with my 10 year old website that was not ranking well. It was because I was getting penalized from Google for duplicate content, duplicate tags etc. Once I removed them, guess what? I am back in business. Wish I knew this two years ago!

  28. Aroos says

    You answered my question. Very well written article. Thank you.

    I also decided to remove my tags from google index. Just looking through your site, the simple and clean design and awesome content now I understand why you rank well for google.

  29. Vikram Sarin says

    Hi,

    My permalink structure is – example.com/product-category/categoryname.

    Is this better compared to example.com/categoryname from SEO perspective? If yes, then how do I get rid of ‘product-category’ from the urls?

    Thanks

  30. Ola says

    I’m very grateful on this topic, I finally understand how posts are in general. I didn’t know this quite long that all i need is about clarification on categories as like table of contents. I was so much confused how post are organised for visitors. THANKS SO MUCH.

  31. Shoaib ahmad says

    Best information..i have one question if my blog is about technology and my titel is top 10 best solor pannels then what is my categories and tags.?

  32. Satya Sahu says

    Hi
    I have a small doubt regarding to navigate users to my posts. I had written two posts related to iOS. One is belong to news category and other one is tutorial category but i have used same tag for the two posts. So i want to navigate the user to different categories( news, tutorial) with tags i used in my posts without showing two category posts.

  33. Michael Romano says

    Great article, very informative. One possible typo though. When you said, “Categories are hierarchical, so you can sub-categories,” did you mean to say, “Categories are hierarchical, so you can sub-categorize?”

  34. vijaykumar says

    Hi! my question is should i force to index i mean fetch as google for categories it is bad practice or good ……? i have seen in google some sites have got the results like this http://www.example.com/tag/wordpress it it good as you said we should not index but i need more clarity please explain this.

    • WPBeginner Support says

      You should let Google index your tags and category pages if you are only showing excerpts on the archives. If you are showing full posts on those pages and a tag or category has only one post, then this could cause duplicate content penalty.

      Admin

  35. Vishnu says

    Hello sir ,

    My blog have not get much visitors , just 5 views only .

    dont know why i didnt get any visitors ?

    Kindly reply .

    Thankyou

  36. Alban says

    Hi, nice post. For example if I had a website and my domain is example.com… my 1 category is called dog-traning….the post permalink it is 10 ten best dog training tips…
    1) Is my category confusing google, and will it hurt to rank that particular post.
    2)Since my keywords (dog training) are already in the domain, do I have a over-optimized permalink in keyword sense?
    Please some help

  37. akmal says

    I am regular reader of your blog and no doubt it all stuff is awesome. The best thing about your sharing and posting is that you always provide content that is helpful for both the newbie and experts. Looking for more stuff and tutorials.

  38. Khyrberos says

    (I’m aware this bit of “necroposting” will likely go unanswered, but here goes:)

    Thanks for this post; it was really quite useful; answering lots of the questions associated with this tool. I am curious, however, about the inter-play between Categories, Tags, and *Titles*; most especially Categories and Titles. I.e., I have a variety of posts under the general heading of “Design”, so I figured I should make a “Design” Category for them. However, those said posts are quite varied and have Titles that can be quite esoteric; since the the Title is “the thing you see”, it behooves me to put something about “Design” in the Title as well… But now I have, in a way, defeated the purpose of having a Category.

    Thoughts?

    • WPBeginner Support says

      If you think an article should be filed under Design, then you should do that. Having keywords in Title that people actually use to search for similar content, will certainly help your SEO.

      Admin

      • Khyrberos says

        (Wow, thanks for the (rapid) reply!)

        Ok, so you’re saying that”s no problem, that (hypothetically) a blogpost named “Design – blah blah blah” *inside* a “Design” Category (i.e. both in Title & Category) is no big deal & in fact, may be useful for SEO purposes? Seems… redundant, but you’re the expert. : )

        • John Alexander says

          This article does a great job of describing how to think about Categories and Tags in relation to your blog posts, so I’ll refer back to it. If you think of your blog as a book, and each post as a chapter, then Categories are the general sections of your book, and the Tags are like the Index in the back of the book, that helps users find specific things quickly.
          Since a Category simply tells users and search engines what broad topic an article covers, it’s fine if the keyword appears in both the Title of the article and the Category. So you may have a category “Design” and an article called “Top Web Design Trends of 2016.” This wouldn’t be a problem for SEO unless the majority of your articles and categories were all focused on the same keyword. If you’re in doubt about the frequency you’re using a word, have a friend (who doesn’t work on your site) read your post and see if the writing sounds awkward to them. If it seems like you’re using terms a natural number of times, then you should be fine.
          So, again, Categories and Tags are organizational elements, and have less to do with the SEO value of individual articles. They can have an impact, but your Categories aren’t generally the make-or-break factor. So make them useful for people!

        • Khyrberos says

          @John Alexander: Thanks for your insightful response.

          I think I may have done a poor job communicating the meat of my question. I am not so concerned about the interaction between Categories and *Tags* (in relation to SEO & general blog organization); rather I am concerned about the interaction between Categories and *Titles* (in relation to SEO & general blog organization). Perhaps I can better illustrate with a personal, related example.

          Currently I’m treating my blog somewhat as an extension of my computer’s file-system, which is organized thusly (if we take the sub-folder of “Pictures”): at first just a massive pile of ‘every picture ever’, with each picture named pretty descriptively for what it was (i.e. “20100520 – Summer Reunion Party in California with Jones Family – Picture 1” … “Starcraft – Concept Art -Protoss – Archon – Picture3” … etc). I began to realize there were some common groupings that I could create Folders for inside the greater Pictures folder (i.e. “Family Pictures” or “2010 Pictures”, “Starcraft” or “Concept Art” or a sub-sub-folder “Protoss” or “Units”); at which point, the files therein would no longer need the long, descriptive title (i.e. all the pictures in the “2010” folder would not need that in their title to describe them; in fact it would be redundant & waste space)

          So in a way, that’s what I’m looking at here. My blog exists as a series of posts (i.e. files) within a series of Categories (i.e. folders). I currently harbor a wide range of topics & concentrations within my blog, but as time goes on & I begin to get more ideas within the same ‘topic’, I go ahead & make a Category for them (say, “Design” or “Writing”). At which point, it would make sense (for all the aforementioned reasons above) to edit the Title of the Post, removing the (now-Categoried) term(s).

          However, I’m finding that that presents other problems (some not necessarily present in my file-system organization); for one, this can change the Title of the Post so drastically as to be unnecessarily confusing or oblique; sometimes that keyword is nearly the whole Title; etc. Unlike my file system (where 1: the folder is obvious and 2: I’m only concerned about my own navigation), my blog suffers from a need to allow *others* to navigate.

          Hence my question: ‘Is there a certain protocol/expectation/procedure for the naming of Posts and the naming of Categories? e.g. Does it look bad to have a Post that starts with the name of the Category it’s in (redundancy)? Or does it look worse to have half-written/unclear Post Titles and just hope the reader can see the Categories? Etc.’

  39. Michele says

    Really enjoyed this article. It was very easy to understand and answered all of my questions. Thank for the great info!!

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