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9 Best Online Content Optimization Tools for WordPress (in 2024)

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Are you looking for the best online content optimization tools for WordPress?

You can increase the search traffic to your WordPress website or blog by optimizing your online content. Luckily, there are plenty of easy-to-use tools you can use to make your content more readable and rank higher on search engine results pages.

In this article, we will share the very best online content optimization tools that experts use to grow their website traffic.

8 Best Online Content Optimization Tools for WordPress

What Is a Content Optimization Tool?

When you optimize your posts for SEO, you can improve your search engine rankings and consistently get more traffic to your WordPress website.

That’s why we created a handy checklist of tips to optimize your blog posts for SEO. This is a list of all the steps we use on our own blogs, such as keyword research, crafting effective titles, internal linking, improving readability, and much more.

But even using our checklist, optimizing your content is a lot of work. Luckily, there are handy online tools that can recommend specific steps you should take to improve your content so that it ranks higher on search engine results pages.

That being said, let’s take a look at the best online content optimization tools for WordPress.

1. All in One SEO

The AIOSEO SEO plugin for WordPress

All in One SEO (AIOSEO) is the best SEO plugin for WordPress websites. It’s beginner-friendly and, at the same time, comes with advanced optimization features and gives you SEO insights from your WordPress dashboard.

Once you finish setting up All in One SEO, it will automatically perform an SEO audit so you can see the overall SEO health score for your website.

It will also give you a detailed report with practical suggestions to improve your SEO score.

SEO audit in AIOSEO

AIOSEO will also help you find semantic keywords for your focus keyword, and the headline analyzer tool will give your headline a score and offer tips to make your headline even better.

There’s even a built-in ChatGPT integration to help you automatically generate high-quality post titles and meta descriptions. It will offer 5 relevant suggestions based on your content, and you can add your preferred suggestion in one click.

AI-generated SEO titles from AIOSEO ChatGPT integration

The plugin’s Link Assistant offers suggestions for relevant posts you can link to and the anchor text to use.

Simply click the ‘Add Link’ button, and the link will automatically be added to your post.

Link assistant add link

All in One SEO will also automatically analyze readability issues and make suggestions for you in the analysis section. It also lets you take your XML sitemaps to the next level and allows you to add schema markup for your WordPress website.

Pricing: Starts at $49.60 for the Basic plan that supports one site. You can also get started using the free plugin, which offers fewer features.

2. Semrush SEO Writing Assistant

Semrush SEO Writing Assistant

SEO Writing Assistant is a content optimization tool created by Semrush, which is one of the best SEO tools on the market. You can use it to check your content in real-time for SEO suggestions and improve the overall SEO score of the content on your WordPress website.

You start by entering a focus keyword to generate content templates based on the top 10 results for that phrase. After that, you will be given scores for readability, SEO, originality, and tone based on rival results.

SEO Writing Assistant Overall Score

Next, you look for ways to improve your content. For example, you can use Writing Assistant to optimize your article headline, include recommended keywords, adjust the article length, make sure the tone sounds natural and casual, and check for plagiarism.

We show you how to do all of this step-by-step in our guide on how to use the SEO Writing Assistant in WordPress to improve SEO.

Pricing: Starts at $129.95/month for a Pro account. A free trial is available.

3. Surfer SEO

Surfer SEO

Surfer SEO helps you write articles that read well and rank high. It helps you structure your posts, provides a list of relevant keywords you should include, and offers a content score and real-time feedback on how to optimize your content.

This software offers many of Clearscope’s features at a more affordable price. For example, when you paste your content into the app, it will give you a content score, show you which keywords you are using and which you aren’t, and display an outline of the post’s structure.

Surfer SEO Report

Surfer SEO also offers an audit showing actionable steps to improve your content, a keyword research tool, and a page speed comparison so you know whether you need to improve your page’s load time.

Pricing: Starts at $119/month for the Essential AI plan when paid annually. This plan supports two users. There is a 7-day money-back guarantee if you are not satisfied.

4. Clearscope


Clearscope offers a wide range of tools that help you optimize your online content. For example, it can show you the keywords you should use, the questions you need to answer, how to structure the article, how long the post should be, and how to improve readability.

You create a report by typing in a query such as a post title, and Clearscope will analyze relevant content from your competitors to determine which keywords should be included in the post and much more.

Next, you can paste the contents of your article to see how it can be improved. This will show you the length of your post compared with the typical length of your competitors’ posts and the readability level.

Clearscope Report

You will see a list of important keywords, and those you have already included will have a checkmark next to them. In the top left of the screen, you will see a content grade, and you can improve your grade by adding keywords that are not already in the post.

Clearscope also has a Keyword Discover tool. After typing in a keyword, you will see related keywords, questions that are asked related to that keyword, and which keywords are trending.

Clearscope Keyword Discovery

Pricing: Starts at $199/month for the Essentials plan, which is for one user. Business and Enterprise plans have custom pricing. You can request a free demonstration of the software.

5. Thrive Optimize

Thrive Optimize

Thrive Optimize is one of the best content optimization tools and is super easy to use. It is part of the Thrive Themes suite, which includes an ecosystem of WordPress plugins focused on boosting conversions on your site.

It lets you easily conduct experiments and A/B test two or more different versions of your landing pages to see which one is converting better. This is easy to do without needing to add code snippets, so you can get started in no time.

Simply design a landing page using the visual builder and then create a variant. After that, pick a conversion goal, which includes page visits, opt-in form submissions, and revenue. Once that’s done, go ahead and run the test.

Thrive Optimize Visual Split Testing for WordPress

The best part is that you don’t have to switch between tabs or windows to view the results of your experiments. Instead, Thrive Optimize shows a report inside your WordPress dashboard.

This lets you quickly see which variant is converting the best. Besides that, you can create as many variations of a landing page for testing as you want. The plugin also picks a winner and shows the best variant.

You can see our complete Thrive Themes review for more details.

Pricing: Thrive Optimize is part of the Thrive Themes suite, which costs $299 per year and includes 9 other powerful conversion tools. You can also purchase the Thrive Optimize bundle for $199/year.

6. Frase


Frase is an affordable content optimization tool that identifies relevant content you should include in your post and provides a smart outline for your content.

Once you write or paste your content, smart insights will pop up on the right of the screen. It will also be given a content score so you can see how much it needs to be improved.

Frase Content Optimization

The app can autocomplete or rewrite sentences for you using artificial intelligence, suggest transition words that add interest to your writing, and recommend topics to include in your post by analyzing the most popular Google search results.

Pricing: Starts at $12.66/month for the Solo plan when paid annually. A 7-day free trial is available.

7. MarketMuse


MarketMuse is another excellent content optimization tool, but its pricing makes it more suitable for enterprise-level companies than small businesses. It offers applications to help you research, compete, optimize, and more.

You will see a personalized difficulty score of your existing content so you can see how your content competes with articles on other sites. It uses natural language rather than keywords to suggest content you should add to your post.

MarketMuse Content Optimization

It also offers tools that perform keyword research and competitive content analysis.

This will show you the strengths and weaknesses of your competitors’ content in a chart so you can add content that they are missing.

MarketMuse Competitive Analysis

Pricing: Starts at $149/month for the Standard plan, which supports one user. The Premium plan has custom pricing, and there is also a limited free plan for one user so that you can test the software.

8. Ahrefs


Ahrefs is an excellent keyword explorer and rank tracker tool and comes with a site audit tool to optimize your entire website.

Using the Keyword Explorer, you can come up with keyword ideas by simply typing a keyword into the search box. You will then see a whole list of keyword suggestions.

Its Rank Tracker feature lets you add the keywords you want to track to your Ahrefs dashboard. It shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.

Ahrefs Overview

You can also use Ahrefs to see the keywords that your competitors are ranking for, so you can create new content pieces targeting keywords related to those subjects.

The Content Explorer feature finds the most popular content for any keyword or topic. You can see why those posts rank higher and replicate their strategy in your own content.

Pricing: Starts at $99/month for the Lite plan. Pay annually and get two months free.

9. Headline Analyzer (Free)

wpbeginner headline analyzer tool

Headline Analyzer is our free tool that helps you evaluate your headlines and improve the copy to make it more engaging and click-worthy. It provides data-driven insights and suggestions for creating irresistible SEO titles.

It can be tricky for beginners to come up with a headline that instantly captures your users’ attention and gets them to click your website link. This is where you can use the headline analyzer tool.

All you have to do is enter your blog title, and the Headline Analyzer will give it an overall content score along with suggestions on how to improve it.

The tool will also tell you if your title needs to be longer or shorter to make sure it displays properly on SERPs (search engine results pages). It even shows you a preview of how your blog will appear in Google search results.

Aside from the headline analyzer, WPBeginner offers other free content optimization tools, including:

  • Keyword Generator – Instantly generate 300+ new keyword ideas from Google that are related to your main topic keyword.
  • Keyword Density Checker – Find the most optimized keywords in any content to fix over-optimization and boost rankings.
  • Website SEO Analyzer – Performs an SEO audit of your site, finds critical errors, and provides an SEO report to fix them.

Pricing: Absolutely free.

Expert Guides on WordPress Optimization

Now that you have seen the best content optimization tools, you may like to see some other guides related to WordPress optimization:

We hope this tutorial helped you find the best online content optimization tools for WordPress. You may also want to see our guide on how to increase your blog traffic or our expert picks for the best WordPress landing page plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

2 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
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  2. Moinuddin Waheed says

    These tools are so expensive for beginners bloggers and a beginner blogger can’t make a big decision for making a purchase of these.
    However, AIOSEO is affordable and even it’s free plan has many things at its end.
    one can get started with this and as time passes and one gets expertise can upgrade and can even move to more options to explore.

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