Vous êtes à la recherche des meilleures extensions et outils de gestion des publicités pour WordPress ?
De nombreux propriétaires de sites WordPress s’appuient sur les annonces pour monétiser leur site.
Dans cet article, nous partagerons les meilleures extensions et solutions de gestion des publicités pour WordPress afin d’optimiser vos revenus publicitaires.
Pourquoi utiliser une extension de gestion des publicités dans WordPress ?
De nombreux sites WordPress s’appuient fortement sur les annonces pour gagner de l’argent en ligne avec leur contenu. Par défaut, WordPress n’est pas livré avec un moyen facile de gérer vos publicités.
La plupart des thèmes WordPress n’ont même pas d’emplacements dédiés à l’affichage des publicités. Cela signifie que vous devez souvent modifier les fichiers du thème pour insérer le code publicitaire dans votre site.
Une extension de gestion publicitaire WordPress vous permet d’insérer facilement des publicités n’importe où sur votre site. Vous pouvez ainsi optimiser le placement des publicités et tirer le meilleur parti de votre immobilier publicitaire.
Cela étant dit, jetons un coup d’œil à quelques-unes des meilleures extensions WordPress de gestion des publicités et à la façon dont elles peuvent vous aider à augmenter vos gains.
1. WP Advanced Ads (Annonces avancées)
Ajouté est une extension de gestion de publicités facile à utiliser qui vous permet de créer, gérer et planifier autant de publicités que vous le souhaitez. Les publicités peuvent être ancrées à différentes positions sur la page ou placées dans une grille, et vous pouvez les faire correspondre à la langue définie dans le navigateur de votre internaute.
Les publicités avancées fonctionnent avec tous les types d’annonces, notamment Google AdSense, Google Ad Manager et Amazon Ads. Bien qu’une extension gratuite soit disponible, la version premium offre des fonctionnalités supplémentaires.
Par exemple, la version premium intègre une protection contre la fraude au clic. Cela empêche les robots et les spammeurs de cliquer de manière non valide sur vos publicités, ce qui pourrait potentiellement entraîner la suspension de votre compte AdSense.
Il comprend également l’actualisation des publicités, une fonctionnalité qui vous permet de faire pivoter les publicités au même endroit lorsque les internautes naviguent sur votre site. Cette simple modification peut augmenter le nombre total d’impressions publicitaires et les recettes publicitaires globales.
2. WPCode
WPCode est la meilleure extension d’extraits de code personnalisés pour WordPress. Il vous permet d’insérer facilement du code publicitaire et d’afficher des publicités n’importe où sur votre site WordPress, sans avoir besoin de modifier le fichier functions.php de votre thème.
La fonctionnalité d’insertion automatique vous permet de contrôler exactement où vos publicités seront affichées. Vous pouvez afficher automatiquement les publicités dans le contenu des publications, entre les publications, avant ou après le panier WooCommerce, et plus encore. Il y a aussi une fonctionnalité Planifié qui vous permet d’afficher vos publicités pour une période de temps limitée, comme pendant une vente ou une promotion.
En outre, vous pouvez utiliser WPCode pour suivre les performances de vos publicités sur d’autres plateformes populaires comme Facebook, Pinterest, TikTok et Google Ads. Le module complémentaire Pixels de conversion vous permet d’ajouter des pixels de suivi e-commerce en quelques clics. Vous pouvez ensuite suivre des évènements tels que la vue de la page produit, l’ajout au panier, la Commande, l’achat et plus encore pour vous aider à améliorer votre retour sur investissement publicitaire.
Il existe une version gratuite de WPCode qui comprend tout ce dont vous avez besoin pour afficher des publicités sur votre site. Pour déverrouiller les extraits planifiés, les pixels de conversion et d’autres fonctionnalités puissantes, vous devez mettre à niveau vers la version premium.
3. AdRotate
AdRotate est une autre puissante extension WordPress de gestion des publicités qui convient aussi bien aux débutants qu’aux utilisateurs/utilisatrices avancés. Il supporte à la fois les publicités hébergées avec des bannières publicitaires rotatives et les publicités en réseau.
Il vous permet de créer facilement des publicités et des groupes de publicités et de les insérer dans vos publications WordPress à l’aide de codes courts. Vous pouvez également insérer des publicités dans les colonnes latérales à l’aide de widgets personnalisés.
AdRotate offre des statistiques de base pour surveiller les impressions publicitaires, ce qui est particulièrement utile si vous vendez directement des annonces sur votre site.
Il est disponible en tant qu’extension gratuite, ce qui fonctionne bien pour la plupart des petits blogs et sites. Vous aurez besoin de leur version pro si vous souhaitez utiliser des fonctionnalités avancées comme la planification, le ciblage géographique, le déguisement Adblock, les publicités mobiles, la gestion des médias et des actifs, et plus encore.
Pour plus de détails, consultez notre article sur la gestion des publicités dans WordPress avec AdRotate.
4. AdSanity
AdSanity est une extension WordPress de gestion de publicités pour débutants. Il vous permet d’insérer facilement des publicités n’importe où sur votre site à l’aide de widgets et d’un bouton d’insertion de publicités dans l’éditeur visuel.
Il supporte à la fois les publicités hébergées (bannières publicitaires gérées et vendues directement par vous) et les réseaux publicitaires externes tels que Google AdSense. Il est également doté de fonctionnalités puissantes telles que la planification des publicités, les groupes de publicités, l’insertion d’une seule publicité ou d’un groupe de publicités, et le contrôle des vues et des statistiques.
Vous pouvez créer autant de publicités que vous le souhaitez et les ajouter facilement avec des widgets personnalisés, des codes courts ou en utilisant le bouton de l’éditeur de posts.
Vous pouvez également insérer des blocs publicitaires dans des publications spécifiques dans WordPress. Cela vous permet d’optimiser les performances des publicités sans modifier les fichiers de votre thème WordPress.
Pour en savoir plus, consultez notre article sur la gestion des publicités dans WordPress avec AdSanity.
5. Ajouts de publicités
Ad Inserter est une extension de gestion publicitaire WordPress disponible en version gratuite et payante. La version gratuite est assez bonne pour être utilisée comme votre outil principal de gestion des publicités, mais pour les fonctionnalités avancées, vous voudrez mettre à niveau vers leur version payante.
Il vous permet de créer plusieurs blocs publicitaires et de choisir le mode d’insertion automatique de chaque bloc. Par exemple, vous pouvez insérer le bloc publicitaire à l’intérieur du contenu de votre publication, avant et après le contenu de la publication, entre les publications, avant ou après l’extrait de la publication, et plus encore.
Vous pouvez également désactiver individuellement l’insertion automatique de publicités dans les publications et les pages, la page d’accueil, les catégories et les pages d’archives. Ad Inserter est assez facile à utiliser et peut être utilisé pour les réseaux publicitaires hébergeurs et tiers.
6. Gestionnaire d’annonces Google Ads
Google Ad Manager est une plateforme web de vente et de diffusion d’annonces pour les éditeurs. Il combine le meilleur des précédents produits publicitaires de Google, DoubleClick et Ad Exchange, ce qui lui confère un avantage sur les autres plateformes en termes de fiabilité et de rentabilité.
Le gestionnaire d’annonces Google est plus adapté aux sites de grande taille. Il permet à Google Adsé et à d’autres réseaux publicitaires de rivaliser en termes de prix et choisit automatiquement l’annonce la plus rentable à afficher sur votre site.
Google Ad Manager comprend également d’excellents outils de reporting qui vous permettent de mesurer les performances des annonces de manière plus précise que d’autres solutions. Malgré son efficacité, sa prise en main est un peu compliquée.
Nous espérons que cet article vous a aidé à trouver les meilleurs plugins et solutions de gestion des publicités pour WordPress. Vous pouvez également consulter notre liste des meilleurs outils et plugins de marketing d’affiliation pour WordPress, ou consulter notre liste des plugins incontournables pour développer votre site.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
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Ahmed Omar says
A comprehensive roundup of the best WordPress ad management plugins and solutions
Your analysis of features, including ad rotation and targeting, is incredibly helpful for optimizing revenue.
I suggest for those seeking a lightweight yet powerful option, Ad Insert has been a game-changer for me.
Thanks for simplifying the ad management landscape
WPBeginner Support says
Glad our guide was helpful
Administrateur
Loren Helgeson says
Insert Post Ads was a great plugin, but was last updated two years ago.
WPBeginner Support says
Thank you for letting us know, we’ll be sure to look into this and update the article should it need to be replaced.
Administrateur
Rashid says
Which one is the best for targeting devices and countries?
Thanks for the support.
WPBeginner Support says
You may want to start by taking a look at the AdRotate plugin for geo targeting.
Administrateur
Jason Gregg says
I’m looking for a plugin that will allow me to server ads from publishers to advertisers. I have 400 sites. Setting up an affiliate plugin on each site, and managing them independently is a daunting task. I’d basically like to set up one site that’s like a LinkShare of CJ clone and serve all my affiliate programs from one site.
Is there a plugin that sort of clones Commission Junction?
WPBeginner Support says
Unless I hear otherwise, we do not have a plugin we would recommend for that at the moment.
Administrateur
Raakesh V says
Hi, Can you explain why I can’t see any AdSense ads on your site?
As per your guidance, I get Adsense approval with just 5 months old domain. Thank you so much for your valuable help.
WPBeginner Support says
We don’t have Adsense on our site at the moment. If you mean for your site then you would want to use Adsense’s can’t see ads troubleshooter for why your ads aren’t showing on your site.
Administrateur
donation iptv says
Good day! I simply want to give an enormous thumbs up for the good info you might have here on this post. I will be coming back to your blog for extra soon.
WPBeginner Support says
Thank you
Administrateur
Damian says
Please I need a plugin to insert banner ads anywhere on my home page
WPBeginner Support says
You may want to first go through the recommendations in this article for what you’re looking for.
Administrateur
Ab says
what about propellerads
WPBeginner Support says
We will certainly take a look for our opinion when we update this article.
Administrateur
Nee says
I am using Insert Post Ads. While it’s easy to use, it does not offer much. Which plugins will enable me to create Advert A, Advert B and Advert C. Then I get to choose for each post, which or combination of Advert A,B,C shall be displayed?
Currently, Insert Post Ads allow me to create a few advert, eg; Advert 1 to be displayed after paragraph 3, the Advert 2 to be display after paragraph 10. But not all my articles have paragraph 10, so they will appear right at the bottom of the article (not what I want). I can only disable none or all adverts with Insert Post Ads.
Thanks.
malik irfan says
i am adding google adsense in wordpress,
but not found option in word press widget,in appearance list have a widget but not have main widgest area….for coding adsense HTML….
AJ says
Is there such a thing as a wp (.com, not org) theme (free) that will allow me to display sponsor logos on a left or right hand side column?
Getting a headache just trying to wrap my head around how to drive a wp blog, much less sorting out columns and sponsor logos…*groan*
Dan says
I tried a lot of plugins. I tried adSanity, quick adsense and alot more.
My latest purchase was easier custom blocks.. Easier blocks by far the most user friendly and flexible plugin for ads. Weird that nobody know about it.
Oliviero says
I wanted to use AdRotate in my blog to rotate some ads, and so I purchased the paid version, also because it allows you to mask the ads from adblockers.
Alas I discovered that Adrotate uses AJAX calls continously to rotate the ads (i.e. each new view of an ad makes a new call to our server).
This strained my allotted resources on the server, and soon my hosting provider had to block my blog because I was using too many resources. As soon I uninstalled the plugin the problem went away.
I have a SiteGround plan, the most expensive one for a shared hosting (not the cheapest one), but I do not have the money to invest in a single server hosting.
When I asked the developer of AdRotate if he planned to resolve the issue, his response was that it was my problem and he didn’t plan to do anything (not the best customer service answer to give to someone who paid for your product, IMHO). Between the lines I understood that it’s not his fault if I’m too poor to afford my own server…
So I had to uninstall AdRotate.
It’s a shame because it was a good plugin. My advice is to use the free version and to verify your hosting plan before parting from your hard earned cash!
nick gibbs says
you are not alone. i have sitegrounds cloud vps, but i have had to turn off much of the functionality in adrotate as it is just too resource heavy.
i am reading this for an alternative – i like the look of wp-pro advertising manager. it doesn’t have a direct selling option (though the one in ad-rotate is pretty basic anyway), but it does have an inbuilt html5 animated ad creator.
note to reviewer – it would be great if plug in reviews included info on their resource load, and other important considerations like how well they clean up after themselves on removal. I am sure many of us running blogs would rate these factors at least equally to the actual functionality of the plug in itself.
malik says
I have a website and upload movies to a lot of servers and I am aware of the pop-up ads from the video playback Is there any way to prevent these ads on my site. These ads come from other sites
Bablu Prodhan says
I have a 6-month aged blog in blogger.com, can I transfer it to wordpress costom domain. If can, Have I get paid ads automatically and I earn?
WPBeginner Support says
Hi Bablu,
Yes, you can transfer your website to self hosted WordPress.org.
No. Ads will not automatically start appearing on your website. You will have to join an advertising program that works for you and then insert their ads into your website.
Administrateur
Brent Bergherm says
Is there an ad solution that will insert ads (with tracking) into a photo gallery. So after the 7th image, for example, an ad would be shown. Thanks.
Ali says
I want to use wordpress plugin that allow me to insert two different Ad sizes e.g 336*280 with responsive ad unit, and I want the plugin to show 336*280 only on desktop and show the responsive ad unit for mobile visitors.
Is that possible ??
Souvik Mallick says
Thanks for post. Ad rotate is the one I was looking for. Thank again
Nick James says
That’s not accurate. The plugins above are well coded and are being updated constantly except for WP125 and Simple Ads Manager being partially deprecated. Labeling this post as a disappointment is not good.
Jami Kling says
What program can accommodate 50 ads in rotation at one time? 700 x 100 plus 240 x 140 combinations. Of course that you are aware of.
Thank you.
Great article.
Allabakash says
I have a site. Is there a way that we can manage these ads page wise. I want to display only specific ads for a given page. Please let me know.
Dev says
Heyy there, I have signed up for dfp some days ago.
I have not created any ad unit there, But from 2 to 3 days my site is showing blank ads only on the homepage or landing page.. If i browse my site with any backstring than it will show the ads..
for example .
http://www.example.com/ is showing blank ads on homepage..
and http://example.com/page/2 is showing adsense ads..
please help me to sort this out.. and I am using Adsense WP plugin by google for ad placement
Susan Cottenden says
I have a blog on wordpress.com and I understood from them that I couldn’t post a sponsor’s ad on my blog. Is that correct? Do I need to have my blog on wordpress.org to include ads of my choosing?
WPBeginner Support says
Yes, you are right. Third party advertising programs are not allowed on WordPress.com. On the other hand, using a self hosted WordPress.org website you can display any advertisement on your website. Please see our guide on the difference between WordPress.com and WordPress.org.
Administrateur
Luke says
Can I place my own sourced ads or banners on my WordPress site?
WPBeginner Support says
Yes you can.
Administrateur
Harsha says
We have a Google DFP for Small Business Account. I am not comfortable because of its complexity. We are looking at a plugin that can integrate Google DFP or for some one who can help us do that. Can you help me with this,
Mike says
Thanks for the fast response! I will look into both; however, I don’t want to have AdSense related ads, I want to only have/accept « Sponsorship » type advertisements, not competition or relevant keyword-based ads.
David says
Do you still use it ? Does it slow down the site ? What about the database growth (with the plugin we use right now, database often crashes due to the plugin). How does it manage the cache server ? Thanks for your feedback !
Sudh says
I relly wanted an advertisement plugin for my blog and now I got one!! Thanks…!!
Corine says
Hello. We bought ad sanity but it does not let the banners rotate on their own. We are looking for a program that rotates all banners on their own so you can see the banners move. Any advice. GREATLY APPRECIATED.
Schalk says
Hi,
I use Adrotae Pro, and am very happy with it.
I am at the point where I will redesign the site I’m using it on, and need to decide whether I will continue.
ONE feature I need is: To display adds which is on the main site on another site ( complete separate WordPress install ) like a rss feed.
Is there a plugin that can do that?
Thank you,
Schalk
Ajuda em Informática says
hello. Good review. However i’m looking for some plugin that insert banner ads between posts on blog page. Do you recommend any?
WPBeginner Staff says
No sitemap_index.xml has links to posts and category xml files as well so you don’t need to resubmit them individually. Adding a sitemap doesn’t mean that Google will immediately index all your pages in their search results.
Bharat says
Hi,
I want to set some ads with WP125, at the bottom of the wp website I making. However I am unable to do this …. any ideas or help pls.
Amy says
Be careful with AdRotate: the IP-based feature only works if your visitor has an IPv4 address, not IPv6.
Chris says
Amy, I’m considering AdRotate for my multi-site. Could you explain the above restriction in layman terms? Thanks. Any other opines you’d like to share about AdRotate that might be helpful?
Dance says
Is there a wp ad manager plugin which is geo compatible. Adrotate gives the ability to target ads via cities and countries. Any one which can target counties and states? Appreciate a reply.
Sudip Majhi says
Is there any WordPress plugin that shows advertisements/ad banner based on category. For example, if the category is dog then I would like to show a banner related to dog food. If the category is cat then I would like to show a banner related to cat food etc. Is there any plugin that could do the same?
GFerrell says
Great overview! AdSanity looks especially fascinating for our application — which is to serve banner ads only. Although, we would have to add some code to drive some of these based on cookies.
My immediate concern would be that AdSanity’s forum seems to be filled with spam and their latest blog post is over a year old. Is this product still supported ?
Madni Nadeem says
Is there a way to deploy more than 1 set of four ad blocks using wp125?
like one in right sidebar and the second in the left?
http://www.howtech.ga
The Event Chronicle says
I’m new to WordPress, and every time I need to know how to do something WP Beginner steers me in the right direction. I’ve learned a lot from your articles. This site has been very helpful for me and I really appreciate it!
aathi says
Hi,
Can you help me to find an Ad plugin for wordpress Multi site.
Ralph Warom says
Thanks for the guide. I had gotten lost in all the options. I think I will go with Simple Ads manager for a start.
Hazza Jay says
Love your honest review. Thank you.
David says
Thanks for the timely article, I look forward to your updates everyday. Any experience with Max Banner Ads? I’m just starting to use the free version for a couple of ads on a new site. I wanted a simple ad rotator for ads I sell to some sponsors of our non-profit car club and didn’t find many options. I see a couple here that I should look at and evaluate if they might be a better fit than Max Banner Ads. Thanks again for your site, you’re helping out this noob.
Editorial Staff says
There are a lot of ad plugins out there. We only wrote about the ones we have tried in the past.
Administrateur
jeery says
Very useful post. I need a plugin for banner ads management site. I want my entire website categories to be filled with ads spaces for e-commerce and internet marketers to advertise. Can you recomment and plugin or theme that can do the work for me?