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12 Best Practices for Contact Form Page Design (With Examples)

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Do you want to improve your contact form page design?

A good contact form page design encourages more users to contact you thus boosting your conversions.

In this article, we will show you the best practices of good contact form page designs and what makes them so useful.

Best practices of contact form page design

Why A Good Contact Form Page is so Important?

A contact form page is a must-have for all websites. Whether you are running a personal blog or a business website, a contact form page helps users reach out to you at any time while visiting your website.

Unlike social media, a contact form allows users to communicate with you privately which builds confidence and closes sales.

Many website owners often don’t pay much attention to their contact page. Most people just add a contact form, and then forget about it.

If you are not getting enough leads from the contact page on your website, then continue reading because we will show you how to make your contact page optimized for conversions.

How to Create a Contact Form Page in WordPress?

WordPress does not come with a built-in contact form page. You will need a contact form plugin to create a form and then add it to your contact page.

We recommend using WPForms. Our team created it to be the most beginner-friendly contact form plugin for WordPress. The free version of WPForms is available on the official plugin directory.

For complete step-by-step instructions, see our guide on how to create a contact form in WordPress.

Now that you have created a contact form, let’s take a look at the best practices of contact form page designs that can help you boost your conversions.

1. Make Sure Your Contact Form is Working

Often WordPress hosting providers have poorly configured mail functions which stops your contact form plugin from sending email notifications.

If you are using the pro version of WPForms, then you can still see the form entries inside the WordPress admin area. However, if you are using a free contact form plugin, then you will not even notice that your form is not working.

After adding a contact form to your WordPress site, it’s important to make sure that it is working properly by sending a test submission.

If you are not getting email notifications, then follow the instructions in our guide on how to fix WordPress not sending emails issue.

Make sure email notifications are working

2. Avoid Unnecessary Fields in Contact Form

You can add as many fields to your contact form as you like. However, each additional field you add to your contact form makes it more time-consuming for your users to fill them.

That’s why we recommend keeping your contact form fields to a minimum level and only adding fields that truly help you better understand the user’s question.

Now if you must create a longer form, then you need to check out the bonus tip towards the end of this article that will help you reduce form abandonment.

Keep it short and simple

(Source: Neil Patel)

3. Explain Why Users Should Contact You

Your contact form page should be inviting and welcoming to the users. A greeting, followed by a welcome message can make it look more polite and helpful. Let users know what kind of questions you can help them with.

Contact form welcome message

(Source: Michael Hyatt)

If you have different pages for different departments, then point users in the right direction. For example, you can direct existing customers to support or guest bloggers to a write for us form.

Point users in the right direction
(Source: OptinMonster)

4. Provide Alternate Ways to Contact

Adding a form to your contact page is the most convenient way for users to send you a message. However, adding alternate ways to contact can help users decide what works best for them.

You can add an email address, WhatsApp, or phone number as alternate ways to contact.

Add alternate ways to contact
(Source: ZURB)

5. Add Social Media Profiles

While most users want to contact you privately, some may prefer to get in touch on Facebook or Twitter.

You can add social media buttons to your contact form page as an alternate way for users to contact you.

Add links to your social media profiles

(Source: Retro Portfolio)

6. Adding Address and Map

Adding an address and location on the map helps boost user confidence in an online business.

Even if you don’t have a physical store or office, users find comfort in knowing where you are located.

Add map and location on your contact form page

(Source: LEDbow)

If you have multiple locations in different cities or countries, then adding all of them makes your contact form page much more useful.

Add locations
(Source: The Chase)

7. Adding FAQs and Links to Resources

After a while, you will realize that many of your users ask similar questions. You can help them save some time and answer those questions directly on your contact page by adding a FAQs section.

Add FAQs to your contact page
(Source: Smart Passive Income)

8. Optimize Your Form Confirmation Page

Upon form submission, most contact form plugins allow you to either show users a confirmation message or redirect them to a different page.

Redirecting users gives you a chance to show them your most helpful resources such as your most popular content or offering a discount code.

Optimize your form confirmation page
(Source: Orbit Media)

9. Ask Users to Join Your Email List

Your users will need to add their email addresses when filling out the form. You can add a check box to ask them to join your email list as well.

If you are not already building an email list, then see our guide on why it is so important to build an email list.

Email signup
(Source: WPBeginner)

10. Add Photos of Your Team

Adding photos of your team members and staff on the contact page makes it more personable and welcoming. It reassures your visitors that there are real people behind your contact form page who will be answering their questions.

Introduce your team members on contact form page
(Source: Bukwild)

11. Make Your Contact Form Page Engaging

Your contact form page doesn’t need to be plain. You can add photos of your office, store, or support team to reflect your company’s culture and values.

Add photos to make your contact page more engaging
(Source: Digital Telepathy)

12. Be Creative With Your Contact Page Design

You may have noticed that a lot of contact pages on different websites follow a simple and very predictable layout. While it serves the purpose, you can use it as an opportunity to stand out.

Many premium WordPress themes come with built-in styles for forms. You can customize those styles by adding custom CSS or using a plugin like CSS Hero.

We recommend using a drag-and-drop page builder plugin to create your contact form page layout. This will allow you the flexibility to be more creative without writing any code.

Contact page templates in Beaver Builder

(Source: Beaver Builder)

Bonus: Reduce Form Abandonment

When you create a multi-page form or a form with a lot of fields, then you risk reducing your conversion rate. Often users get form fatigue and leave before completing the entire form.

To combat form fatigue, many advanced form builders like Wufoo and WPForms come with form abandonment addons. This helps you capture partial entries from your forms.

Simply put, it helps you get more leads without increasing your traffic.

Expert Guides on WordPress Contact Forms and Pages

Now that you know the best practices for creating a contact page, you may like to see some other guides related to contact forms and pages in WordPress.

We hope this article helped you learn the best practices of great contact form page designs. You may also want to see our step-by-step WordPress SEO guide to improve your rankings or our expert pick of the best WordPress survey plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

8 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
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  2. magnaa says

    Excellent article – some great tips about contact form pages that I’ll be implementing! I think sounding more human is key. Gives everything a more authentic and enjoyable experience.

  3. natalie says

    Thanks for the article, I would like to do your point number 9, see my attachment; Can you explain how to add that tick box please.


  4. Graham says

    Great article guys, and I appreciate the example you have shared as well. Having created plenty of contact pages over the past 10 years, some fresh inspiration and good ideas are always welcomed!

  5. Sven Kox says

    Nice article, thanks. I added a few new ones to my knowledge.
    One more tip: keep the field for the message big enough.
    It is not inviting if you have to write your message in a tiny window.

  6. Keely Worth says

    Excellent article – some great tips about contact form pages that I’ll be implementing! I think sounding more human is key. Gives everything a more authentic and enjoyable experience.

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