UPDATE: Due to popular demand from our readers, we acquired the most popular Google Analytics plugin, MonsterInsights and brought it inside WPBeginner family. We recommend all users to use MonsterInsights.
Have you heard of Google Analytics? Yes it’s powerful but extremely confusing for beginners. We have previously explained how to install Google Analytics in WordPress and how to use Google Analytics, but despite those tutorials beginners often find it very complex. What if we told you that you can make Google Analytics really easy by integrating it directly in your WordPress admin area? In this article, we will show you how to add Google Analytics in WordPress with Analytify and start using Google Analytics like a pro.
First thing you need to do is install and activate the Analytify plugin. It is a premium WordPress plugin with pricing plans starting from $29 for a single site license.
Upon activation, Analytify will notify you that you need to authenticate in order to start using the plugin. Clicking on the ‘authenticate’ link will take you to plugin’s settings page, where you will see another ‘click here to authenticate link’.
Simply click on this link, and it will bring up a popup where you need to sign in with your Google Analytics account to give Analytify permission to access your Google Analytics data.
Analytify needs this permission to pull the data from your analytics and show it in your WordPress dashboard.
Once you authorize the permission, you will be shown a code which you need to copy and paste on the plugin’s settings page.
After authentication, the next step is to select a Google Analytics profile. Click on the profile tab and select profiles for posts and dashboard.
If you have not inserted the Google Analytics tracking code into your website, then check the box next to Enable Tracking Code. Click on the Save Changes button to store your settings.
That’s all, your WordPress site is now ready to use Google Analytics with Analytify.
Viewing Google Analytics Reports in WordPress with Analytify
Analytify makes Google Analytics easier for WordPress. Simply click on the Analytify icon in the admin bar to view your Google Analytics reports in an easy to understand format.
Analytify dashboard shows an overview of all your Google Analytics data on one page. You can scroll down the page to quickly view where your users are coming from, which operating systems and browsers they are using, your top keywords, and most popular content on your website.
Apart from the main dashboard, Analytify also shows statistics for your individual posts and pages. Simply edit a post and you will be able to see the Analytics report right below the post editor. This makes it really easy for you to see which content is doing good on your website, so you can plan your content strategy accordingly.
Analytify not only shows your analytics reports in admin area, it also shows analytics data below each post and page on the front-end of your website.
Controlling Access to Analytics Data in WordPress
If you run a multi-author WordPress site, then you would probably want to hide your Google Analytics data from other users. By default, Analaytify only displays Analytics data to users with Administrator role. This means that by default only users with administrator user role can see the analytics data.
If you would like to give access to some users, then you can do so by visiting Analytify » Settings. Click on the Admin tab and add a user role next to Show statistics to (roles) field.
You can also change the settings for the front-end statistics by clicking on the Front tab on the settings page. Simply add a user role, or enable statistics for everyone who visits your website, or completely disable statistics on front-end.