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Ultimate WordPress SEO Guide for Beginners (Step by Step)

Editorial Note: We earn a commission from partner links on WPBeginner. Commissions do not affect our editors' opinions or evaluations. Learn more about Editorial Process.

Want to see your WordPress site climb the search engine ranks and attract a flood of eager visitors? You’re in the right place.

Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started.

This guide is different. We’ve presented the most effective WordPress SEO strategies in clear, actionable steps that anyone can understand and implement.

In this article, we’ll share the top WordPress SEO tips and best practices to help you improve your WordPress SEO and get more organic traffic.

WordPress SEO for Beginners

You might have heard experts saying that WordPress is SEO friendly. This is actually why a lot of people choose WordPress to start a blog or a website.

While WordPress makes sure that the code it generates follows the SEO best practices, there is a lot more you need to do if you want to maximize your SEO efforts.

We have a number of actionable steps that you need to take to properly optimize your WordPress SEO.

To make it easy, we have created a table of contents to help you easily navigate through our ultimate WordPress SEO guide.

Table of Contents


The Basics of WordPress SEO

The Best WordPress SEO Plugin

WordPress SEO Best Practices

Speed and Security for WordPress SEO

Finally, see more SEO tools and resources to take your WordPress SEO even farther.


We know the idea of optimizing for WordPress SEO can be intimidating for beginners, especially if you’re not a tech geek.

But don’t worry — it doesn’t have to be complicated. Start here to learn the basics, and then you can start applying them to your own website.

What is SEO?

SEO is an acronym that stands for Search Engine Optimization. It’s a strategy used by website owners to get more traffic by ranking higher in search engines.

What is SEO (Definition)

Search engine optimization isn’t about tricking Google or gaming the system. It’s simply about creating a website that has optimized code and formatting which makes it easy for search engines to find your website.

When people search the web for the topics you write about, your search-engine-optimized content will appear higher in the search results, and you’ll get more people clicking through to your website.

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Why SEO is important

Search engines are often the biggest source of traffic for most websites.

Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. However, those algorithms aren’t perfect — they still need your help to understand what your content is about.

If your content isn’t optimized, then search engines won’t know how to rank it. When people search for the topics you write about, your website won’t appear in the search results pages, and you’ll miss out on all that traffic.

It is really important for all business owners to make their website search engine friendly, so that they can maximize their search traffic.

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Video Tutorial

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If you’d prefer written instructions, just keep reading.

Basics of WordPress SEO

SEO can get technical, but it doesn’t have to be. Just learning a few basic SEO tips to optimize your site can give you a noticeable boost in your website traffic.

You don’t have to be a tech genius to use the techniques below. If you’re already using WordPress, then you’ve got what it takes!

Let’s get started optimizing your website.

Note: If you find that optimizing your website for SEO is too difficult, or you just don’t have enough time, you can use WPBeginner Pro Services to hire experts to do it for you.

WPBeginner Pro Services

We offer WordPress SEO services to help grow your website traffic at affordable pricing. The service includes AIOSEO plugin setup, on-page optimization, Google Analytics with MonsterInsights setup, keyword research, and more.

Check Your Site’s Visibility Settings

WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to give you time to work on your website before it’s ready to go public.

However, sometimes this option can get checked accidentally and it makes your website unavailable to search engines.

If your website is not appearing in search results, then the first thing you need to do is to make sure that this option is unchecked.

Simply log in to the admin area of your WordPress site and visit the Settings » Reading page.

Search engine visibility settings in WordPress

You need to scroll down to the ‘Search Engine Visibility’ section and make sure that the box next to ‘Discourage search engines from indexing this site’ is unchecked.

Don’t forget to click on the ‘Save Changes’ button to store your changes.

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SEO friendly URLs contain words that clearly explain the content of the page, and they’re easy to read by both humans and search engines.

Some examples of SEO friendly URLs are:

Notice that these URLs are readable and a user can guess what they will see on the page just by looking at the URL text.

So what does a non-SEO friendly URL look like?

Notice that these URLs use numbers unrelated to the content, and a user cannot guess what they will find on the page by looking at the URL.

Using SEO friendly permalink structure improves your chances of getting better positions in search results.

Here is how you can check and update your WordPress site’s permalink structure.

You need to visit the Settings » Permalinks page. Select the post name option and then click on the ‘Save Changes’ button to store your settings.

SEO friendly URL structure in WordPress

For more detailed instructions take a look at our guide on what is a SEO friendly URL structure in WordPress.

Note: If your website has been running for more than 6 months, then please don’t change your permalink structure unless you’re using the numbers option. If you’re using Day and Name or Month and Name, continue using that.

By changing your permalink structure on an established site, you will lose all of your social media share counts and run the risk of losing your existing SEO ranking.

If you must change your permalink structure, then hire a professional, so they can set up proper redirects. You’ll still lose your social share counts on the pages.

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WWW vs non-WWW

If you are just starting out with your website, then you need to choose whether you want to use www ( or non-www ( in your site’s URL.

Search engines consider these to be two different websites, so this means you need to choose one and stick to it.

You can set your preference by visiting the Settings » General page. Add your preferred URL in both the ‘WordPress Address’ and ‘Site Address’ fields.

Non-www or www in WordPress URLs

Despite what someone else might say, from an SEO standpoint, there’s no advantage to using one or another.

For more detailed information on this topic, take a look at our guide on www vs non-www – which is better for WordPress SEO.

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The Best WordPress SEO plugin

One of the best parts about WordPress is that there’s a plugin for everything, and SEO is no exception. There are thousands of WordPress SEO plugins which makes it harder for beginners to choose the best WordPress SEO plugin.

Instead of installing separate plugins for individual SEO tasks, we will help you choose the best WordPress SEO plugin that does it all, and it’s 100% free.

Choosing the Best WordPress SEO Plugin

AIOSEO vs Yoast

When it comes to choosing the best WordPress SEO plugin, you will most likely narrow your choices down to the two most popular solutions: All in One SEO (AIOSEO) or Yoast SEO.

AIOSEO is the original WordPress SEO plugin that’s used on over 3 million websites.

This is the plugin that we use on the WPBeginner website.

It comes with powerful features like TruSEO on-page analysis, rich snippets schema markup, social media integration, breadcrumb navigation, advanced eCommerce SEO support for WooCommerce, local SEO, internal link assistant, and much more.

Simply put, AIOSEO handles all of the technical SEO optimization for your WordPress site.

In this tutorial, we’ll be using AIOSEO for screenshots and examples.

For more details, you can see our complete guide on how to set up All In One SEO for WordPress.

We used to use Yoast SEO, but we switched to All in One SEO because it is innovating faster and has more powerful features. For more details, see our guide on the reasons why we switched from Yoast to AIOSEO.

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Add XML Sitemaps in WordPress

Add XML sitemap in WordPress

An XML Sitemap is a specially formatted file that lists every single page on your website. This makes it easy for search engines to find all of your content.

While adding an XML sitemap does not boost your site’s search rankings, it does help search engines find the pages quickly and start ranking them.

If you’re using the AIOSEO plugin, then it will automatically create an XML sitemap for you. To find your sitemap, just go to this URL (don’t forget to replace with your own domain name):

We will show you how to submit your XML sitemap to Google in the next step.

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Add Your Site to Google Search Console

Google Search Console

Google Search Console, also known as Webmaster Tools, is a set of tools offered by Google to give website owners a look at how their content is seen by the search engine.

It provides reports and data to help you understand how your pages appear in search results. You also get to see the actual search terms people are using to find your website, how each page appears in the search results, and how often your pages are clicked.

All this information helps you understand what’s working on your site and what’s not. You can then plan your content strategy accordingly.

Google Search Console also alerts you when there is something wrong with your website, like when search crawlers are unable to access it, find duplicate content, or restricted resources.

If you’re using AIOSEO, then you can follow this guide on how to add Google Search Console.

If you’re not using AIOSEO, then you can watch our video that shows an alternative way:

Subscribe to WPBeginner

You can also read this step-by-step guide on how to add your WordPress site to Google Search Console.

Once you have added your website to Google Search Console, click on the Sitemap from the left menu and then paste the last part of the sitemap URL.

Adding sitemap in Google Search Console

Click on the Submit button to save your changes.

Google Search Console will now check your sitemap and use it to improve your website’s crawling.

Once you have successfully added your sitemap, it will appear as pending. It does take Google some time to crawl your website. After a few hours, you will be able to see some stats about your sitemap. It will show you the number of links it found in your sitemap, how many of them got indexed, the ratio of images and web pages, etc.

We recommend that you check your Search Console at least on a monthly basis for gathering insights and to see your website’s SEO progress.

Update: The AIOSEO team has launched a new Google Search console integration that lets you have a full search statistics dashboard right inside your WordPress site.

Search statistics dashboard

Aside from Google Search Console, we also recommend that you submit your website to other popular search engines like Bing, Yahoo, DuckDuckGo, and others.

Along with various search consoles, you should also use MonsterInsights to analyze your organic traffic. MonsterInsights makes it easy to see insights from Google Analytics right from your WordPress dashboard.

Follow this tutorial to learn how to install Google Analytics in WordPress with MonsterInsights.

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Optimizing Your Blog Posts for SEO

Often beginners make the mistake of thinking that installing and activating a WordPress SEO plugin is all that’s needed. SEO is an ongoing process that you must keep up with if you want to see maximum results.

All top SEO plugins allow you to add an SEO title, meta description, and focus keyword to every blog post and page. It also shows you a preview of what users will see when they Google your website.

We recommend that you optimize your title and description to get maximum clicks in search engine results.

When writing your blog post, simply scroll down to the SEO section and take full advantage of it.

Optimize your blog posts with AIOSEO

If you’re wondering how to choose a focus keyword or focus keyphrase, what is a good title, or what is a good meta description, then we have covered it in detail in our beginner’s guide to optimizing your blog posts for SEO.

We highly recommend that you read it because on-page SEO is crucial for the success of your SEO strategy.

Doing Keyword Research for Your Website

Many beginners use their best guesses to figure out what topics people are looking for and what they should add to their blogs and websites.

It is like shooting an arrow in the dark. You don’t need to do that when you can use real data to find out what people are looking for.

Keyword research is a research technique used by content creators and SEO experts. It helps you discover words users enter into search engines to find content, products, and services in your industry.

You can then use those words and phrases on your website to get more search traffic.

There are a ton of keyword research tools (both free and paid) that you can use. We recommend using LowFruits, it helps you discover low-competition keywords and even find out the keywords where your competitors are ranking.

List of keyword suggestions from LowFruits

If you’re looking for a free alternative, you can use the WPBeginner Keyword Generator. It lets you instantly generate 300+ keyword ideas in a downloadable report, free of charge.

WPBeginner also has a free Keyword Density Checker which allows you to enter your competitor’s URL to reveal which keywords they’re optimizing for.

For more details, see our beginner’s guide on how to do keyword research for your WordPress website.

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WordPress SEO Best Practices

If you follow the basics of WordPress SEO and use the best WordPress SEO plugin, you will already be ahead of most websites.

However, if you want even better results, then you need to follow the WordPress SEO best practices below.

These aren’t too technical and most won’t even require you to touch any code. But they will make a big difference if you follow them.

Properly Using Categories and Tags in WordPress

Category vs Tag

WordPress allows you to sort your blog posts into categories and tags. This makes it easy for you to manage your content by topics, and for your users to find the content they’re looking for.

Categories and tags also help search engines understand your website structure and content.

Often beginners get confused about how to best use categories and tags. After explaining this to thousands of readers, here’s how we approach categories and tags.

Categories are meant for the broad grouping of your posts. If your blog was a book, then categories will be the table of contents.

For example, on a personal blog, you can have categories like music, food, travel, etc. Categories are hierarchical, so you can add child categories to them.

On the other hand, tags are more specific keywords that describe the contents of an individual post. For example, a blog post filed under the food category can have tags like salad, breakfast, pancakes, etc. Think of these as index sections in a textbook.

For more on this topic, see our guide on categories vs tags and SEO best practices for sorting your content.

By using categories and tags properly, you make it easy for your users to browse your website. Since it’s easy for users, it also makes it easier for search engines to browse your website.

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Make Internal Linking a Habit

Adding internal links in WordPress

Search engines assign each page on your website a score (page authority). The recipe of this score is kept secret so that people cannot game the results. However, the most common signals of authority are links.

This is why it’s important that you link to your own content from your other blog posts and pages.

You should make it a habit to interlink your own posts whenever possible. If you have multiple authors, then create a pre-publish blog post checklist that requires them to interlink at least 3 other blog posts.

This will help you boost your pageviews, increase the time users spend on your site, and ultimately will improve the SEO score of your individual blog posts and pages.

To make internal linking even easier, the team at All in One SEO plugin has created a feature called WordPress Link Assistant.

AIOSEO internal link assistant example

Link Assistant automatically crawls the links on your WordPress site and gives you relevant internal linking suggestions that you can add to your content in 1-click.

Simply put, it automates the process of bulk adding internal links which is a huge time saver.

You can learn more about it in our list of the best internal linking plugins for WordPress. You may also want to read our internal linking guide of best practices for SEO.

Related: All in One SEO also recently released the free Broken Link Checker plugin. It automatically scans all of your internal links to make sure they’re working correctly. If broken links are found, you can quickly fix the URLs right inside of the plugin.

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Schema Markup and Rich Snippets (FAQ schema, Reviews, and more)

Have you ever wondered why certain website listings stand out more in Google search results? Perhaps they have star ratings next to them, or they’re much larger with FAQ questions below them?

Rich snippets example

That’s done by using schema markup which helps you get rich snippets in Google and other search engines. Custom schema helps your website stand out, so you can get better click through rate (CTR) which ends up helping your WordPress site rank higher in SEO.

Now you might be wondering how schema markup really works.

In plain English, schema markup is a special type of HTML code that you can add to your WordPress website to tell search engines more about your content.

For instance, you can tell the search engines that a particular page is a blog post, a recipe, a FAQ, a news article, or a product page in your online store. Search engines can then use this data to display rich results.

Now the good news is that most website owners don’t actually add code to add schema markup.

Powerful WordPress SEO plugins like AIOSEO already do this for you by adding these settings in your post and page editor. You can customize the schema markup for each post further. We have covered more details on how to do this in beginner’s guide on how to use rich snippets.

AIOSEO Custom Schema Generator for WordPress

For example, if you’re looking to add FAQ schema in WordPress, then all you need to do is select the FAQ schema template and add the questions there. AIOSEO behind the scenes will add the JSON+LD schema markup code on your website (without you doing any technical work).

Once this is added, your website listing will stand out more in Google like this.

FAQ Schema WPBeginner Example

You can also use a similar technique to add recipe schema, product schema, and other types of schema markups.

We always recommend our users take advantage of the custom schema markup tool in AIOSEO to make your website stand out, so you can improve your SEO rankings.

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Optimize WordPress Comments

Get More Comments in WordPress

Comments can be a strong indication of user engagement on your website. Engaged users mean more links back to your site, more traffic, and improved SEO.

However, you need to make sure that your comments are real and not spam. Spammers submit comments with bad links which could affect and even ruin your search rankings.

This is why we recommend everyone to start using Akismet. It is one of the two plugins that come pre-installed with every WordPress site, and it helps you combat comment spam.

If Akismet alone is unable to handle comment spam, then see these tips and tools to combat comment spam in WordPress.

If your blog posts attract a lot of genuine, spam-free comments, then you should pat yourself on the shoulder for building such an engaging website!

However, too many comments on a post can make it load slower which also affects your search engine rankings. (Keep reading below to find out more about how speed affects SEO.)

To prepare your website so that it can handle the burden that comments put on your server and speed, you can split comments into multiple pages. See our tutorial on how to paginate comments in WordPress.

If you’d like to get more comments on your site, check out these 11 ways to get more comments on your WordPress blog posts.

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NoFollow External Links in WordPress

As mentioned above, links help search engines decide which pages are important. When you link to a website, you are passing some of your site’s SEO score to that link. This SEO score is called “link juice.”

For good search rankings, you need to make sure that you are getting more link juice from other websites than you are giving away.

Adding the “nofollow” attribute to external links (links to websites that you don’t own) instructs search engines not to follow those links. This helps you save link juice.

A normal external link looks like this in HTML:

<a href="">Example Website</a>

An external link with the nofollow attribute looks like this:

<a href="" rel="nofollow">Example Website</a>

By default, WordPress does not come with an option to make links nofollow. However, if you’re using the AIOSEO plugin, it makes it easy for you.

When you’re adding a link, simply click the Add “nofollow” to link option.

The nofollow attribute option added by All-in-One SEO

For more details and alternate methods, see our guide on how to add nofollow links in WordPress.

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Full Posts vs Summaries or Excerpts

WordPress displays and links to your posts from a number of pages like the home page, category archive, tags archive, date archive, author pages, etc.

By default, it shows the full article content on all these pages. This affects your site’s SEO, as search engines may find it to be duplicate content. Full articles also make your archive pages load slower.

Showing full articles everywhere also affects your page views. For example, users who subscribe to your RSS feed will be able to read the full article in their feed reader without ever visiting your website.

The easiest way to solve this is by showing summaries or excerpts instead of full articles.

You can do this by going to Settings » Reading and selecting excerpt.

Full posts vs summary or excerpts

For detailed instructions, see our guide on how to customize WordPress excerpts without coding.

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Speed and Security for WordPress SEO

Even if you follow all the WordPress SEO tips and best practices above, if your site is slow or gets taken down by a hacker, your search engine rankings will take a big hit.

Here’s how to prevent your site from losing search engine traffic due to slow performance or lax security.

Optimize Your Site’s Speed and Performance

Optimize your WordPress site's speed and performance

Research shows that in the internet age, the average human attention span is shorter than that of a goldfish.

Web usability experts believe that users decide whether they want to stay or leave within a few seconds of visiting a website.

That means that as a website owner, you only have a few seconds to present your content and engage users. You don’t want to waste this precious time making your visitor wait for your website to load.

Because user experience is so important, search engines like Google prioritize faster websites in their results. In other words, faster websites rank higher on Google.

To improve your website speed, you must have a fast WordPress hosting provider like SiteGround or Bluehost.

After that, you need to install a caching plugin and follow our ultimate guide to speed up WordPress.

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Optimizing Images in WordPress for SEO

Images are more engaging than text but they also take more time to load. If you are not careful with image sizes and quality, then they can slow down your website.

You need to make sure that you use images that are optimized to load faster. See our guide on how to speed up WordPress by optimizing images for the web.

Another trick you can use to optimize your images for search engines is to use a descriptive title and alt tags. These tags help search engines understand what your image is about. They also help users with visual impairment as their screen readers can read the alt text to them.

WordPress allows you to easily add titles and alt tags when you upload an image.

Adding alt text and title to images in WordPress

If you are a photographer or add a lot of images to your WordPress site, then you need to use a gallery plugin.

We recommend using the Envira Gallery alongside AIOSEO. In our speed tests, we found it to be the fastest WordPress gallery plugin. It’s also fully responsive and SEO friendly out of the box.

For more tips, see our complete beginner’s guide to image SEO.

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Security and Safety of Your WordPress Site

Ultimate Guide to WordPress Security by WPBeginner

Each week, Google blacklists around 20,000 websites for malware and around 50,000 for phishing. When a site is blacklisted, it doesn’t show up in any search results at all.

This means that the security of your WordPress site is crucial for good rankings. You don’t want all your hard work on SEO to go to waste if your site is compromised by a hacker.

The good news is that it’s not that difficult to keep your WordPress site safe — see the step-by-step instructions in our ultimate WordPress security guide.

At WPBeginner, we use Sucuri to protect our website against attacks. To see why we recommend this service, check out our case study of how Sucuri helped us block 450,000 WordPress attacks in 3 months.

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Start Using SSL/HTTPS

A site secured by SSL and HTTPs

SSL (Secure Sockets Layer) is a technology that encrypts the connection between a user’s browser and the server they are connecting to. This adds an additional security layer to your WordPress site.

Websites secured with SSL are indicated by a padlock sign in the browser’s address bar. This makes your website more trustworthy, and it is required if you are running an online store with WordPress and processing sensitive payment information.

All top WordPress hosting companies offer free SSL certificates with Let’s Encrypt. See our guide on how to get a free SSL certificate for your website for more details.

If you want a premium wildcard SSL certificate or just a regular certificate with a security warranty, then we recommend using

Their SSL certificates come with a minimum of $10,000 security warranty and up to $1.75 million security warranty. You also get a TrustLogo site seal to display on your site for added credibility.

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More SEO Tools and Resources

Once you get the hang of WordPress SEO best practices, you’ll want to take your skills even further to get ahead of your competition.

We have compiled a list of the best WordPress SEO plugins and tools that you should use to boost your SEO.

Our top 3 recommendations for the best WordPress SEO plugins and tools are:

  • AIOSEO – Also known as All in One SEO is the best WordPress SEO plugin used by over 3 million websites. There’s a free version of AIOSEO that’s available too.
  • Semrush – Our pick for the best keyword research and competitor analysis tool. Although it’s pricey, it’s really that powerful and is the #1 choice for Pros. (Free Alternatives: WPBeginner Keyword Generator and Keyword Density Checker)
  • MonsterInsights – It’s the best Google Analytics plugin that helps you see all the important stats in one place. Remember, you can’t improve what you can’t measure. Over 3 million websites use MonsterInsights. There’s a free MonsterInsights Lite version available as well.

If you’re ready to try some more advanced techniques, you can also check out our archive of WordPress SEO articles. Below are some hand-picked guides that you might find helpful:

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We hope this article helped you learn how to properly optimize your WordPress site for SEO. Go ahead and implement a few of these WordPress SEO tips, and you should see an increase in your traffic within a few months as the search engines process your changes.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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267 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. Betsy Ray Malone says

    Thanks very much for this! Phew, that’s a lot of work put into this post xD Really very helpful, though I only read bits and pieces. I am keen to get started on using thses tips in real life! Thanks again. God bless.

  3. Daniele Manca says

    I recently signed up for the WP Beginner newsletter and already had a bunch of article in my inbox to read, which, I hadn’t had the time to read so far. Today I decided to go through them in chronologic order and this was the first read.

    I learned a ton of useful information on how to improve a WordPress site’s SEO, WP Beginner already feels like the Wikipedia for WordPress enthusiasts. I am so glad the platform exists.

  4. Oyatogun Oluwaseun Samuel says

    This article is a gem, Imagine I did not know before now that the way you write your domain name matters when it comes to search engine optimization. www or not www i have been arbitrarily using any of these without knowing that they mean two different things to search engine. Thank you so much for your insight!

  5. Mrteesurez says

    These are helpful SEO tips, I know understand why backlinks are important as you have shared light on how search engines assign each page on a website a score (page authority). Thanks.

  6. Chris Pinnock says

    I had some knowledge of SEO before reading this article, but this article has broadened by knowledge of the topic. I didn’t know that speed and security affect SEO rankings. I’ll keep this in mind when I eventually create my own website with WordPress. One thing I’m curious about is if displaying content with JavaScript has any effect on SEO rankings. Do search engines rank higher pages that comes directly from the the server?

    • WPBeginner Support says

      Unless we hear otherwise, there should not be an SEO change when using JavaScript to display content.


    • Mrteesurez says

      Happy to hear that the article has broadened your knowledge of SEO as it has broadened mine too. I found that speed and security are indeed crucial for rankings. Regarding your question, displaying content with JavaScript can affect SEO. Search engines can index JavaScript, but it’s not always as straightforward as server-rendered content. You have to ensure your JavaScript is crawlable and doesn’t block important content can help maintain your SEO rankings. Also, one needs no minimize the extensive use of JavaScript to avoid slow page load which could later affect SEO in the aspect of speed.
      It’s a good idea to test how your site is being indexed using tools like Google Search Console.

  7. Hajjalah says

    Indeed your articles are a must-read for every beginner blogger. I personally like the detailed step by step nature of your articles. I usually see articles online suggesting that indexing for a new blog takes weeks to months.
    Trust me, that is not correct if you read this article. When I followed this article’s guide, my small new blog was indexed after two days by Google and It is now indexed every two days. Yes two days.
    My traffic is now atleast 100 visitors per day and 99% from Google impressions. Indeed WPBeginner is more than best.

  8. Moinuddin Waheed says

    I have been doing seo so long and I was not aware about whether Google considers www and non www websites as two separate entities.
    This is exactly what I mean to say when I say, each time I come across these topics, I get new insights into things which I otherwise wouldn’t have noticed at first.
    These simple seo steps may seem unimportant but for seo perspective they are pivotal in making real seo progress.

  9. Temitayo Ayanda says

    This is a very thorough and detailed explanation regarding SEO. This post is like a course to me. Thanks for this. I’m familiar with Yoast SEO plugin, I think I will also try this AIOSEO plugin for any of my next clients website.

  10. Rahul Dubey says

    Mastering WordPress SEO is a solid foundation, but taking it a step further with the right plugins and tools is the key to staying ahead in the game. Your list is like a treasure trove for anyone looking to elevate their SEO game on WordPress.

  11. Mudiwa Nyoni says

    Hey, Just wanted to drop a quick note to say thank you so much! This blog has been a huge help and it’s really cleared up all the confusion I had till now. Seriously, you’re a lifesaver!

  12. mohadese esmaeeli says

    In my opinion, SEO is not just optimization for search engines, and we should always prioritize the user. We should create content, offer products, or even design with the user in mind. Google’s robots certainly recognize these delightful user experiences, and user-centric websites are valued more. This way, many additional costs gradually diminish.

    • WPBeginner Support says

      It is certainly a good idea to write for your users first, adding SEO recommendations on top of writing for your users is normally the best course for SEO long term :)


  13. mohadese esmaeeli says

    Yes, I agree. Indeed, this article was gold! It greatly helped me understand my issues, and I learned several new and practical tips. However, I am still studying in the field of technical SEO.

  14. mohadese esmaeeli says

    great content Hello, I wish you could provide a separate and comprehensive guide on on-page SEO and technical SEO along with their respective outlines.

    • WPBeginner Support says

      Thank you for sharing this request we will look into the possibility in the future :)


  15. mohadese esmaeeli says

    Hello, this guide was comprehensive and excellent. Thank you.
    I had a question about this section “Using SEO Friendly URL Structures in WordPress”
    When setting up WordPress category addresses, the term “category” is displayed in all addresses. How can I configure it so that I can include a custom address without the term “category” in the link?

  16. Jiří Vaněk says

    Greatly written list. The AIO SEO plugin helped me the most. What really helped to improve the results were the markup schema. He found that it is great to put HOW TO in the instructions and also that it helps a lot to put FAQ questions and answers at the end of the articles in the article where it is useful. This helped me get more in the advanced search results. Although it takes some time for a person to create a mark up schema, it is very easy with AIO SEO. Now it goes back to the older articles and I add them. It really shows a lot in the results. In addition, many websites do not use markup schemes, giving you a certain advantage over the competition website.

  17. Fajri says

    I am an SEO specialist myself focusing on local SEO.

    One of my “a must checklist” is adding FAQ schema to my article as it helps it trigger rich snippet appearance in google search.

    Some SEO plugin can help you make it, but you can also get help by using html schema generator available online.

    • Jiří Vaněk says

      I absolutely agree. Schemas and FAQs help a lot to get in the advanced search results. If the content of the site allows it, the FAQ and the additional markup scheme are a great tool to get an advanced search for the given keyword, and that’s great. If you don’t know how to use markup schemes, install AIO SEO. It can add them in a few clicks and is easy even for beginners.

      • mohadese esmaeeli says

        Hello dear friend,
        I used various methods to include schema and frequently asked questions in Google search results. For instance, I used to insert a ready-made code snippet at the end of WordPress articles and then customize it accordingly.
        They were displayed quite well in Google search results. The plugin couldn’t be installed before. However, now this feature has been added to the Gutenberg editor, and it is easy to have schema for posts.

  18. Piotr Z says

    This is gold!

    I took a lot of notes. I already have been doing some stuff, but for instance internal links – it is so much I can improve. And for some reason I didn’t check plugins, but if this could be automated?!

    Thanks for this comprehensive post!

    • WPBeginner Support says

      SEO is important to help search engines find your site and decide to display it to new visitors :)


    • Moinuddin Waheed says

      Search engine optimisation for every blog and website is of utmost importance because of several reasons.
      the main reason for starting a blog is to generate a handsome revenue and the revenue will be generated only if we get traffic on our blog. To get traffic to our blog or website we need to make sure to create relevant content, the content that people/ customer or audience is interested about.
      Here comes the role of search engine optimisation. it ensures your articles and posts reaches to the intended audience.

    • Mrteesurez says

      SEO as it’s denotes: Search Engine Optimization.
      When you optimize your blog for search engines, you will see free direct traffic from Google and other search engine you optimized it for.

      Search engines are popular and people go to it daily to search for information and guides. Google only is having almost 80 billion+ visits per months.

      You know how much it will take you in term of advertising your blog but with SEO, you will receive free massive traffic of new people visiting your blog.

    • Jiří Vaněk says

      Optimizing for SEO will save you a lot of money on paid advertising. If the website is well optimized for SEO, you will save money on paid advertising because you will be seen even without advertising. Plus, everyone who writes a blog wants their content to be seen. The unwritten rule says that people click on the website so that at most the tenth search position. If you continue, no one will probably read your content. That’s why it’s important. The second thing that is related to this is the headlines. Even if you will be in the first positions, it is important to use the headline to attract people to click on the link. Headlines are terribly underrated, but if you make a user-appealing headline, you can have more readers on position 4 than on position 1. They are just attracted by the headline. So SEO is the alpha and omega for increasing the number of visits.

      • Peter Iriogbe says

        While the comment makes good points about SEO helping your website get noticed, it’s like a piece of a puzzle. You see, there are other important pieces like having great content, making sure visitors have a good experience, and being relevant to what people are looking for. SEO isn’t a magic fix for everything, and how well it works can depend on what your website is about, who you’re up against, and what you want to achieve with your site. It’s a bit like tailoring a suit – one size doesn’t fit all!

  19. Muayyad M Karadsheh says

    My Search Engine Visibility section is not showing up in my admin section? what should I do?

  20. T.A. Creech says

    I’ve been banging my head on learning SEO for days. Thanks to this post, I got the basics, FINALLY. Thank you!

    • WPBeginner Support says

      There are many different opinions on article length depending on the niche you are in and what you are writing about. If we have a specific recommendation we will be sure to share then in this article but we do not have one at the moment.


  21. E Weiss says

    if I started with the Yoast plugin, is it an issue if I change to AIOSEO or will it mess up things ?

    • WPBeginner Support says

      No, both have tools to transfer between each other if you wanted to change plugins.


  22. GK says

    Thanks for such a comprehensive SEO guide for WordPress SEO.
    I got a really good grasp of WordPress SEO.

  23. Kathryn says

    Thank you for this informative article! Helping me a lot to understand SEO and how to more effectively help my posts to be more effective.

  24. Pragyan says

    Hi, Syed … Its reall y an awesome article.
    But I have one qury …. and that is –
    Do I have to create Site Map only once (or) Do I have to create Site Map everytime I create a new post???

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