If you run an online store, then transactional emails play a huge role in keeping everything running smoothly.
These emails are a shopper’s first touchpoint after purchase, so they significantly impact the customer experience (that’s why we spent so much time perfecting the transactional emails for all our premium WordPress plugins!)
WooCommerce does have some built-in emails, but they’re pretty generic and may not make the best first impression with customers. With that said, smart store owners take the time to replace these one-size-fits-all emails.
That’s where YayMail for WooCommerce comes in. This plugin promises to help you customize the default WooCommerce emails with your own branding, content, and messaging.
Does YayMail live up to this promise? Let’s find out, in this detailed YayMail review.
YayMail Review: Why Use It in WordPress?
YayMail is a popular WooCommerce email customizer that lets you edit the built-in emails using a drag and drop builder.
It comes with a ton of WordPress and WooCommerce elements that you can simply drag onto the default email templates.
You can also change every part of the email branding including the fonts, heading, logo, and footer. To save time, you can re-use these elements across all your WooCommerce emails, with just a few clicks.
If you’re just getting started or have a limited budget then you can download the lite version from WordPress.org.
This free plugin comes with ready-made elements and a drag and drop builder, so you can customize your WooCommerce emails with ease.
However, the premium plugin also has pre-designed blocks, which are multi-column sections featuring dynamic content such as your most popular products or banners. These can help you design informative, eye-catching transactional emails more quickly.
The premium plugin also integrates with a ton of WooCommerce plugins and extensions, along with popular translation plugins you may already be using.
YayMail Review: The Right WooCommerce Email Customizer for You?
WooCommerce comes with a ton of built-in emails that it sends automatically. However, these default messages all have the standard WooCommerce branding and messaging, so it’s a good idea to customize them with your own designs.
With that said, is YayMail the right WooCommerce email customizer for you? Let’s find out, in this YayMail review.
1. Customize Any WooCommerce Email
With this plugin, you can edit 11 of the built-in WooCommerce emails.
Simply open the template in YayMail’s visual editor, and you can add elements, delete unnecessary content, replace the header, and make many other changes.
Alternatively, you can ignore the default WooCommerce template and start completely from scratch, by choosing YayMail’s blank template.
2. Drag and Drop Builder
YayMail comes with an easy to use, drag and drop editor. This allows you to create professional-looking and informative emails without having to write a single line of code or hire a WordPress developer or designer.
Simply select any ready-made element from the left-hand menu and then drag it onto your layout.
You can then click on the element and configure it using the settings that appear. The options you see will vary, but you can typically change the colors, padding, and sizing, or add content such as images, text, and shortcodes.
Simply repeat these steps until you’re happy with how the email looks. There’s no limit to how many elements you can add, so you can create all kinds of emails.
Going further, you can change the layout, footer, email signature, social follow icons, and more. Even better, YayMail shows these changes in real time, so you can easily try lots of different settings to see what you prefer.
3. Mobile Responsive WooCommerce Emails
According to our internet usage statistics, mobile internet traffic accounts for almost 55% of total web traffic. With that in mind, your WooCommerce emails should look just as good on smartphones and tablets, as they do on desktop computers.
Thankfully, all the emails you create using this plugin are mobile responsive by default. You can also preview how your designs will look on mobile, with just a few clicks.
4. Change the Email Styling
WooCommerce’s built-in email templates all have the same generic style. Typically, you’ll want to replace this with your own company or personal branding.
In the YayMail editor, you can change the background color, email content background color, and text link color.
You can also add your own website logo and change the email heading.
Going further, you can replace the default typography with your own formatting, custom fonts, colors, and more.
5. Create Multiple Layouts
Before adding elements to a template, you may want to change the layout. To help you out, YayMail comes with one, two, three, and four column layouts that you can simply drag and drop onto your designs.
For even more control, you can use the Space and Divider components, and change the container width.
6. Customizable Default Logo and Footers
When you’re happy with how the logo and footer look, you can save time by applying this design to all your WooCommerce emails.
Simply select the ‘Set as default’ box and YayMail will use the same logo or footer for all your WooCommerce templates.
7. Pre-Designed Blocks
To help you create beautiful, informative emails quickly, YayMail comes with a selection of ready-made WooCommerce blocks. These are multi-column sections featuring dynamic content that you can simply drag and drop onto any template.
After adding a block, you can choose the content you want to display such as product recommendations. You can also choose exactly what information YayMail includes in each block.
8. Built-in Shortcode Library
Sometimes, you may want to add dynamic content to your emails such as the customer’s name, order ID, billing address, or even a password reset link. In that case, YayMail comes with a built-in shortcodes library that you can use.
Simply select any element that supports shortcodes and YayMail will display a ‘Shortcodes’ dropdown menu.
This allows you to browse the full range of shortcodes, and select the one you want to add.
After selecting a shortcode, you can change its formatting just like any other piece of text. For example, you might customize the size, color, or add a bold effect.
YayMail will then apply this formatting to the shortcode’s output, such as the individual shopper’s name or business email address.
More advanced users can even create their own shortcodes using the prefix yaymail_custom_shortcode. For more on this topic, please see our guide on which files to edit in your WordPress theme.
9. Promote Your Social Profiles
Do you want to get more followers on Facebook, Twitter, and other popular platforms?
By increasing your social media followers, you can expand your audience and promote your WooCommerce products to more people. To help you out, YayMail has a Social Icons element that you can simply drag and drop onto any email.
This element supports 10+ of the most popular social media platforms including Facebook, LinkedIn, YouTube, Instagram, and WhatsApp. Simply select the platform you want to promote and then type in your profile’s URL.
With that done, shoppers can visit your social profile just by clicking this icon.
10. Add and Remove Product Information
Many WooCommerce emails contain product information. For example, the Completed Order templates display the price of each item.
With YayMail, you can choose to show or hide the stock keeping units, product short description, product hyperlinks, and pricing information.
In this way, you can create emails that contain exactly the information the customer needs.
You can also choose whether to show or hide the product images. If you do display these images, then you can change their position, size, height and width.
11. Customize Order Table Columns
Whenever WooCommerce includes an order item table in your emails, it automatically adds standard headers to each column.
With YayMail, you can replace these headers with any text you want.
12. Add Custom CSS
Do you want even more control over how your emails look? Then more advanced users can add custom CSS directly in the YayMail editor.
13. Complete Revision History
Sometimes, you need to quickly undo a recent mistake.
When that happens, YayMail has a convenient ‘History’ tab that shows every action and revision. Here, you can undo your recent changes with just a few clicks, which is much easier than undoing your edits manually.
14. Popup Preview
As already mentioned, YayMail’s drag and drop editor shows your changes in real time. However, YayMail also has a built-in Preview tool that displays your email in a popup window. This gives you a better idea of how the message will look in a real inbox.
To start, you can choose a sample order to display in the email preview.
You can then launch the preview tool.
In the popup, you can even switch between mobile and desktop layouts, so you can check that the email looks good across all devices.
15. Send a Test Email
As already mentioned, YayMail lets you preview your email inside the WordPress dashboard. However, at some point you may want to see how your designs look in a real-life inbox.
In that case, YayMail can send a test email.
By default, it will send these messages to your admin email, but you can override this and use any email address you want.
16. Toggle YayMail’s Templates
You may want to use a mix of WooCommerce’s built-in emails and your own designs. In that case, you can enable and disable YayMail’s custom templates with a single click.
When a template is disabled, YayMail will send the built-in WooCommerce email instead.
This is also useful if you want to temporarily disable a custom template. For example, you may be in the process of redesigning an email, and want to use WooCommerce’s default until you’ve finalized the new design.
17. Import Entire Designs and Specific Content
Sometimes, you may want to re-use the same design or content in multiple emails. Rather than recreating the entire design manually, you can clone a template and paste it into the current email body.
This gives you a head start and makes it easier to create a consistent look across all your emails.
Do you just want to import a single element into another email? Then you can do this too, with just a few clicks.
18. Import and Export Tool
Sometimes, you may want to use the same email across multiple WordPress websites. For example, you might design a fantastic Completed Order email that you want to re-use on your other online stores.
In that case, you can export the Completed Order email as a JSON file.
You can then import this file into any other website that has YayMail installed.
Alternatively, you can export all your WooCommerce emails as a single file. For example, you can backup your designs by uploading them to your favorite cloud storage service.
This import/export tool is also useful if you run a WordPress development agency. You can update the default WooCommerce emails once, and then use that as the starting point for all your client websites. Simply import these modified templates into the new site, add the client’s branding, and you’re ready to go.
This can save you a ton of time and effort, compared to starting with the default WooCommerce templates every single time.
19. Reset Templates
Sometimes, you may realize you’ve made a mistake and want to restore the built-in WooCommerce templates. You might even change your store branding and decide it would be easier to start from scratch with the default WooCommerce templates.
In that case, YayMail lets you reset all your templates with a single click.
20. Multilingual Support
Do you run a multilingual website, or sell to a large audience who speak many different languages? Then you’ll be happy to learn that YayMail supports many popular translation plugins including WPML, Polylang, TranslatePress, and Loco Translate.
YayMail also supports languages written in right-to-left and left-to-right directions.
21. Integrates with WooCommerce Plugins
YayMail integrates with many popular WooCommerce plugins you may already be using on your website. This includes YITH WooCommerce Order Tracking, Shipment Tracking by WooCommerce, Checkout Field Editor, and many more.
22. Community and Professional Support
When choosing a WordPress plugin, it’s important to look at the support that’s available. With the right help, you’ll have no problems getting up and running with your new plugin, or even resolving common WordPress errors you may encounter when using it.
To start, there’s step-by-step documentation that you can access 24/7.
Here, you’ll find detailed guides on how to create all kinds of transactional emails. It also covers some of the popular eCommerce plugins and extensions you may want to use with YayMail.
Beyond that, the YayMail blog has helpful advice on how to boost your WooCommerce sales using eye-catching emails, coupon codes, shipping discounts, and other marketing techniques.
If you prefer one-on-one support, then you can contact the YayMail team via email, Facebook Messenger, or live chat.
If you’re using the free plugin, then you can post to the YayMail forum on WordPress.org, and get answers to basic questions.
When posting to support forums, it’s always a good idea to include as much information as possible, so the developers can understand your problem fully and post a helpful response. For more on this topic, please see our guide on how to properly ask for WordPress support.
YayMail Review: Pricing and Plans
If you’re just getting started or have a limited budget then you can download the lite version of YayMail from WordPress.org. This plugin lets you customize all the default WooCommerce emails using a drag and drop builder. You can also preview your custom emails across desktop and mobile devices, and send test messages with just a few clicks.
However, the premium plugin integrates with a ton of WooCommerce plugins and extensions, along with popular translation plugins such as GTranslate, TranslatePress, and Weglot.
There are 3 premium plans to choose from. Unlike some other email marketing and WooCommerce plugins, you can access the full range of features no matter what plan you buy.
However, the number of sites where you can use YayMail depends on your plan:
- For $59 per year, you can install YayMail on a single WordPress blog or website.
- Do you run multiple online marketplaces? For $139 annually, you can use YayMail on up to 3 sites.
- For $399 you can use YayMail on unlimited sites, for 1 year. This makes it a good choice for WordPress developers or agencies who manage a list of client websites.
YayMail Review: The Right WooCommerce Email Customizer for You?
To sum up this YayMail review, we’re confident that it’s a great email customizer for WooCommerce. If you’re looking for a free plugin, then the lite version has many essential features so you’ll have no problems customizing the default WooCommerce emails.
You can add your own content and branding, and even display dynamic information using YayMail’s ready-made elements and shortcodes.
However, if you want to use the pre-designed blocks, then we recommend upgrading to the premium plugin. This plugin also integrates with a ton of other checkout customization plugins, shipment tracking solutions, and WooCommerce extensions.
That said, the premium plugin is a great option if you’re already using other business tools and eCommerce plugins.
We hope this YayMail review helped you decide whether it’s the right email customization plugin for you. Next, you may want to see our guide on how to create a WooCommerce popup to increase sales, or check our expert pick of the best social proof plugins for WooCommerce.
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Syed Balkhi
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