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14 Best WordPress SEO Plugins and Tools That You Should Use

Often we’re asked about what are the best WordPress SEO plugins and tools that we recommend.

That’s because search engines are a major source of traffic for most websites on the internet. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business.

In this article, we will share the best WordPress SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases.

best wordpress seo plugins

Things You Must Know About WordPress SEO Plugins & Tools

When reading SEO WordPress tips or searching for “best free WordPress SEO plugins”, you will come across articles that feature several dozen tools.

This can be quite overwhelming for beginners and non-techy users.

The truth is that you don’t need dozens of top SEO tools to get higher search engine result rankings.

While most blog posts (including ours) will share the top most popular SEO plugins, it is extremely important for you to understand the use-cases of each tool.

For example, you never want to use more than one WordPress SEO plugin on your website. We will mention All in One SEO (formerly All in One SEO Pack), Yoast SEO, SEOPress, and Rank Math. You need to pick only one to avoid plugin conflict.

We’ll mention SEMRush, Ahrefs, and few other powerful tools, but you don’t need them all when you’re first starting out since they have a similar feature set. We will share what tools we use in our business, and which features are the best among each tool.

With that said, let’s take a look at our expert pick of the best WordPress SEO plugins and tools.

1. All in One SEO for WordPress (AIOSEO)

All In One SEO - AIOSEO

All in One SEO for WordPress (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.

The free version of AIOSEO has all the essential features, but the pro version gives you everything you need to outrank your competitors.

It comes with the easiest setup wizard that automatically helps you choose the best SEO settings for your business. AIOSEO shows you TruSEO on-page analysis with an actionable checklist to optimize your posts and pages.

The on-page SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your SEO title and meta descriptions. This means you don’t need to update a post just to change SEO titles.

All in One SEO (AIOSEO) dynamic meta title and description

AIOSEO also comes with Rich snippet schema markup, smart XML sitemaps (with advanced controls), SEO health check, and other useful features to grow your search engine visibility.

There is a built-in social media integration to add Open Graph metadata as well. This means you can choose which image or thumbnail you want to show when your pages are shared on social media websites like Facebook, Twitter, Pinterest, etc.

All in One SEO for WordPress (AIOSEO) social media profiles

AIOSEO also comes with built-in WooCommerce SEO tools for eCommerce sites. This includes features like dynamic optimizations, individual product page optimizations, product image SEO, and other handy features to bring more organic traffic to your online store.

For more SEO savvy users, it includes full control of RSS feeds, Robots.txt editor, local SEO, breadcrumbs, Google News sitemaps, video SEO, advanced redirect manager, 404 tracking, IndexNow integration, and more.

For business owners, it comes with SEO user roles, so you can manage access to important SEO features without handing over control of your website.

Update: Recently AIOSEO added a Link Assistant which is a game-changer for internal linking. It helps identify link opportunities, gives you linking suggestions in real-time, and you can bulk-add internal links with just a few clicks.

Overall, All in One SEO (AIOSEO) is the most beginner-friendly and comprehensive WordPress SEO plugin on the market. It’s easy to configure and eliminates the need to install multiple plugins to do things on your WordPress site. It works perfectly for all types of businesses, eCommerce, blogs, news, and other websites.

As a WPBeginner user, you get 50% off AIOSEO Pro.

For those who’re on a budget, you can use the free version of AIOSEO to get started.

2. SEMRush

Semrush review

SEMRush is the best overall SEO tool on the market. Used by professional SEO experts, marketers, bloggers, large and small businesses, it provides a comprehensive set of tools to grow your traffic.

You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them.

SEMRush SEO Writing Assistant tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with WordPress, and this will help you write more SEO-friendly content.

You can also generate SEO templates and get easy search engine optimization suggestions for your content along with advanced SEO recommendations.

SEMRush seamlessly integrates with All in One SEO (AIOSEO) to help you find additional keyphrases for your focus keyphrase. You can see related keyphrases and their search volume right from WordPress. Then, you can add them to your content with the click of a button.

AIOSEO's Semrush integration

To learn more, see our complete guide on how to do keyword research for your website.

We use SEMRush for our websites because of their competitive intelligence and SEO rank tracker features.

3. Google Search Console

google search console

Google Search Console is a free tool offered by Google to help website owners and webmasters monitor and maintain their site’s presence in Google search results.

It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.

Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.

For more details, see our comprehensive Google Search Console guide for beginners.

Tip: You can use MonsterInsights to track your keyword rankings inside WordPress admin area using Google Seach Console data. We will cover this tool later in the article below.

4. Yoast SEO

yoast seo

Yoast SEO is a popular WordPress SEO plugin that allows you to optimize your WordPress website for search engines.

It lets you easily add SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles.

Yoast SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your SEO data if you have been using another SEO plugin.

Other features include readability analysis, Google and social previews, and faster load times for a better user experience.

For more details, see our complete guide on how to install and set up Yoast SEO plugin in WordPress.

5. Google Keyword Planner

google keyword planner

Google Keyword Planner tool helps you generate your own keyword ideas from Google itself.

No one on the planet has more insights into what people are searching for than the search giant Google. This free tool is offered to Google’s advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns.

It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level.

As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites.

Bonus: See these 103 Blog Post Ideas that your Readers will Love (Cheat Sheet).

6. Ahrefs

ahrefs

Ahrefs is an all-in-one SEO analysis tool for marketers, bloggers, and businesses. It is a popular alternative to SEMRush and offers a lot of similar tools and features.

It allows you to do keyword research, competition analysis, backlink research, SEO audit, monitor keyword rankings, and more.

It also offers a detailed content analysis tool that helps you improve content while targeting specific keywords.

While there’s a huge feature overlap, what Ahrefs does really well is backlink analysis. We can use it to see which sites are linking to multiple competitors, but not us. This helps us get more backlinks and build more partnerships.

They also help us identify which content multiple of our competitors are ranking for that we aren’t, so we can create content on those subjects to get more exposure.

Last but not least, Ahrefs helps us better identify duplicate content and keyword cannibalization which helps us merge and upgrade the right content to boost our rankings.

For the reasons above, we pay for both SEMRush and Ahrefs because they’re both good for specific use-cases.

7. SEOPress

seopress

SEOPress is another simple yet powerful WordPress SEO plugin. It includes all the features you would expect from an SEO plugin like meta title, description, open graph support, image and content XML sitemaps, redirects, and more.

It comes with a straightforward setup for beginners and advanced controls for more experienced users. It is comparable to other top WordPress SEO plugins on the market in terms of features and options.

The paid version of the plugin is cheaper than some other premium WordPress SEO plugins on the market.

Note: SEOPress is a WordPress SEO plugin. Remember, you only need one WordPress SEO plugin on your site.

8. Rank Math

rankmath

Rank Math is another user-friendly WordPress SEO plugin that allows you to optimize your website for search engines and social media. It comes with a setup wizard and allows you to import data from other SEO plugins during the setup.

You can use it to easily add meta title, description, and Open Graph metadata to your blog posts. The plugin also allows you to generate an XML sitemap, connect Google Search Console, and control access to plugin features based on user roles.

Note: Rank Math is an AIOSEO alternative. Remember, you only need one WordPress SEO plugin on your site.

9. Schema Pro

schema pro

Schema Pro allows you to add rich snippets to your website which makes it stand out in search results.

Rich Snippets allow you to make your website stand out in search results by showing star ratings below a review, prices below a product, image or video next to the description, and so on.

Top WordPress SEO plugins, like All in One SEO (AIOSEO) already add structured rich snippets data to your website. However, if you need more schema types or want to extend the functionality of your existing WordPress SEO plugin then Schema Pro is the way to go.

Schema Pro also allows you to use it alongside your existing WordPress SEO plugin by mapping the plugin data to Schema Pro fields.

10. KeywordTool.io

keyword tool io

KeywordTool.io is one of the best free keyword research tools available right now. It allows you to simply generate keyword ideas by typing in a keyword. These keyword suggestions are gathered from Google’s autosuggest feature. It also shows you keyword suggestions from Bing, YouTube, Amazon, and more.

These keyword suggestions are a treasure of information. You can also get search volume, cost per click, and other data for each keyword by upgrading to their paid plan.

11. Redirection

redirection plugin

Redirection helps you set up SEO friendly redirects in WordPress. It is a handy broken link checker that helps you easily fix 404 errors in WordPress by setting up redirects.

Broken links can affect your site’s SEO and create a bad experience for your users. If you have been running a blog for some time, then you should check your site from time to time for broken links and fix them.

There are multiple ways to easily find broken links in WordPress. Once you find a broken link, you may need to fix it by pointing users to the correct link or removing the incorrect link.

For more details, see our step by step guide on how to find and fix broken links in WordPress.

Alternative: AIOSEO Advanced Redirects is a powerful alternative to the Redirection plugin.

12. SEOQuake

seoquake

SEOQuake is a useful SEO tool for website owners. It is available as a browser add-on for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers.

It provides SEO related information for any website. This data includes page health, age, last updated, Alexa rank, and many other parameters. It is one of the most downloaded browser addons by SEO professionals.

Apart from that, the SEOQuake toolbar can show you all the same data search results when you type in a keyword. This information can be extremely useful if you are gauging competition for different keywords. You can even download search results in CSV format and prepare your own excel sheets of search data.

Alternative: Ahrefs SEO Toolbar

Bonus Plugins for WordPress Website Owners

These tools give you the additional advantage when optimizing your website for SEO. They do not advertise themselves as SEO tools but they are essential for every website and play a significant role in your website’s search performance.

13. WP Rocket

WP Rocket WordPress Caching Plugin

Site speed is a major factor in search rankings. That’s why you need to monitor your website speed & performance to make sure it’s not affecting your SEO.

The easiest way to boost your website speed is by enabling caching. WP Rocket is the best WordPress caching plugin on the market, which allows you to set up caching without diving into any technical stuff.

Alternative: WP Super Cache

14. MonsterInsights

MonsterInsights

Many beginners rely on their best guess to make their marketing decisions. You don’t need to do that when you can easily get the insights you need to improve your website’s SEO strategy.

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily install Google Analytics in WordPress and shows human-readable reports inside your WordPress dashboard.

It tells you where your users are coming from, your top content, what users do on your website, and more. It also allows you to track your eCommerce SEO by seeing which products are popular and where you are losing customers.

Bonus tip: See what other marketing data you must track on your website to grow your business.

Other Powerful Growth Tools:

Aside from the above plugins, we also recommend the following tools to increase your traffic and conversions from SEO visitors:

  • PushEngage – connect and engage with SEO visitors after they leave your website with web push notifications.
  • OptinMonster – convert abandoning visitors into email subscribers & customers.
  • Constant Contact – stay in touch with SEO visitors through email marketing.
  • WPForms – get more leads from your SEO traffic with #1 WordPress form builder.
  • SeedProd – create SEO friendly custom landing pages with drag & drop WordPress page builder (no coding needed).

We hope this article helped you find the best WordPress SEO plugins and tools for your website. You may also want to see our proven tips to easily increase your website traffic, and our comparison of best chatbot software to boost conversions.

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Reader Interactions

107 CommentsLeave a Reply

  1. Hey! Is the No Follow plugin still relevant? I read that the “juice” is “evaporated” so you still lose the juice when external linking, but it goes nowhere.

  2. Thank you for making this list, I have gathered so much information and pointing the best plugins from this article. This is awesome!

  3. Sir, can google AdWord’s free keyword research tool be used completely over Semrush or other paid keyword research tool to make a WordPress website completely seo freindly? I asked this question because at present I could’nt afford the price of semrush or other paid premium services.

  4. Hello,
    Thank you for sharing this awesome collection of SEO WordPress plugins.
    Yoast SEO is one of my favorite plugin. It helps you to optimize your meta tags without entering into coding. I use this plugin in my website.
    I use it in my blog website.
    Keep updating!!!

  5. Decent list, but I came here by searching for some plugin I just saw in a YouTube video called “Easy SEO WP”. This is what it looks like (SS from part of vid)

    Video is from 2014. Does this plugin exist? Anyone have a link to it?

  6. I took a WAG and deleted the 404 log since I was fairly confident that the real urls needing redirecting had been done. I find this plugin confusing and it’s possibly because I don’t have a deep understanding yet of the entire process.

    I use Analytics, GTMetrix, Screaming Frog, Yoast SEO plugin and other reliable programs to test various aspects of my site. While I certainly want and need to make sure any incorrect urls are redirected, I certainly don’t want to redirect unnecessarily.

    Do you have any thoughts and/or suggestions about this?

    Also, since Broken Link Checker seems to be a resource guzzler, can it be used on a periodic basis to check links vs. being activated full-time?

    Thanks so much for your assistance.

    • Yes you can use Broken Link Checker periodically. For redirects, if you are not seeing any 404 errors that you would like to redirect, then there is no need to setup unnecessary redirects.

      Admin

  7. Your SEO plugins are really very well done and thus i got more interesting information it is very well nice and awesome.

  8. If you are talking about plugins then Yoast is my first choice. And when it comes to tools, each tool mention here has their own advantages.

  9. Hey,

    Could you recommend me a tool that has real updates on the regular basis? Lots of services just CLAIM to have that, but if you check yourself, many of them (SEMrush, for example) received last update of their bases in Dec, 2015! I KNOW, RIGHT!

    I’ve used Serstat for some time. So far so good. But I quess they should put more effort as their share on the market is raletively low.

  10. Hello Admin, Are you using PRO version of Yoast SEO Plugin For Adding multiple Meta Keywords In your Posts.

  11. I read this article couple of months ago and followed most of these plugins & tools.

    After recent WP update, i found that “8. Rel NoFollow Checkbox” is not working properly.
    Is there any good alternative of this plugin except “making all external link noFollow”?

  12. Hello,

    Thanks for the awesome article about tools that help bloggers optimise their blogs and website. I have a question, can these tools be used to help a free wordpress.com blog/website?

    I just started blogging about a month ago, and I would like to see the number of visitors of my blog increase but I am having trouble doing so, not sure if it’s because I have a free wordpress.com blog.

    Thanks for the help!

  13. hello
    thx for good guide
    i work in a travel agency

    for making better that in seo i need to use the best one , would you please guide me?
    i dont know yoast,premium seo pack, all in one or other?
    thx

  14. Well, thanks very much for insightful post. Would it be wise if I use more than one of these plugins on my WordPress site?

  15. For me, SEMRush and Google Keyword Planner are doing most of the work. At least when we talk about tools from this list. Thanks for the post!

  16. this post is important for new blogger which is new in blogging Market..This plugin help for seo for google and analysis of post..

  17. I have been with Yoast SEO for years but recently I found problems on indexing at google webmaster. I have tried to resolve this but no avail.

    With the changes of new template and new version WP, I also update the plugin to a new one. But alas, all my meta descriptions were washed away within weeks due to changes on robot.txt.

    I changed to allinoneSEO and all chamged the robot.txt with its default. Within 3-4 days everything went normal again and even data in google webmaster also looks good, where all my pages are indexed well.

    Despite Yoast full of bell and whistles, I will stay with allinoneSEO plugin for all my webs…

    • Yoast SEO is now pushing something called OnPage. In your SEO checks it states that your site is not indexing and then leads you to OnPage to fix it. The OnPage requires you to sign up with an account to “Fix” the problem that never existed to begin with.

      I turned off Yoast SEO on my sites. I no longer have this issue.

  18. Great post and very insightful. I use Yoast on my website, and besides Google, I haven’t used any of the rest.

  19. I updated the new yoast seo, I saw that the xml site map was changed, I updated them and found all my google ranking for many posts were lost, will I get them back

  20. Thank you once again for all your wonderful helpful posts.

    I have a question which nobody seems to be able to answer…have asked many times in forum for help but nothing works…I am completely locked out of 2 of my sites, they show a 404 nothing found page…but it’s the admin that I cannot get into.

    Can anyone please help?

    Thanks in advance.

  21. Is there a way to check out if the plugin select the frequence of the keywords I use for it?
    I use the plugin in my site

    • I have used All in one SEO and Yoast for two of my blogs. Per my experience, All in One SEO is performing compared to other SEO plugins. All in ONE SEO and YOAST works very well, bloggers can choose anyone of it.

  22. Great list… I only knew 5 of them!

    I´ve been using them for a while… they do work just fine!

    (MozBar lead me here)

  23. Very deep post with useful links, in my frogoff blog I had many broken links, now I’m able to fix it, but I have one question, is it linkpatrolwp free to use or not, can’t register in their site ?

  24. For local business owners I would recommend the Local SEO and Business listings plugin. It is specifically for businesses that need local search engine optimization.

    Great article. Personally for macro SEO needs I use the Yoast plugin and Moz is an incredible resource for staying up to date on all the latest search developments and changes.

  25. Really nice topic, thank for great articles, I learned something important from your sites about SEO.

  26. Nice list! I use a lot of these tools like SEMrush, Toast SEO Tool, the keyword planner and a few others. Its always good to find new tools!

  27. Hello,

    Should I use sitelock if I’m hosting with siteground this I’d mainly for shopping site. Currently Godaddy recommends sitelock.

    Thank you

  28. Thanks for the great post. I am new to blogging. Will use them for best SEO – Swetha from India

  29. Hi. I’m already on your email list and you share an absolute wealth of knowledge that I’ve found so beneficial time and time again.

    I have a 100% affiliate-based site – a huge undertaking for a first WP.org site…

    I installed the WP plugin, Redirection. While I understand the concept/basics of redirects, which I corrected a number of legitimately incorrectly directed urls, I now have over 6,000 404s in the log, from many different urls. When I conducted a random url identifier, they are all coming from the same place – urbangiraffe. While I’m not sure, they may be one of the redirection plugin developers – not sure though.

    I took a WAG and deleted the 404 log since I was fairly confident that the real urls needing redirecting had been done. I find this plugin confusing and it’s possibly because I don’t have a deep understanding yet of the entire process.

    I use Analytics, GTMetrix, Screaming Frog, Yoast SEO plugin and other reliable programs to test various aspects of my site. While I certainly want and need to make sure any incorrect urls are redirected, I certainly don’t want to redirect unnecessarily.

    Do you have any thoughts and/or suggestions about this?

    Also, since Broken Link Checker seems to be a resource guzzler, can it be used on a periodic basis to check links vs. being activated full-time?

    Thanks so much for your assistance.

    • We would recommend you to try Redirection plugin’s support forums for more help regarding 404 errors. The site you mentioned, is actually plugin author’s website which should not appear in your 404 logs.

      As for broken links checker, we only recommend it to be activated only when you want to run a test. Choose a time when your site has the least traffic so that broken link checker can work properly.

      Admin

  30. Thanks for this great post! :D But I have a couple of questions in my mind :

    Are, SEOquake, LinkPatrol and SEMrush similar tools for enhancing SEO? If so, then which one would you recommend the most? And by the way, is it necessary to buy the Premium SEO by Yoast plugin or, the free one is enough ?

    Thanks. Looking for your reply :)

    • SEOquake, LinkPatrol, and SEMrush are all different tools and they provide totally different features. The free plugin works for most site, but if you feel that you would need some features offered in the premium version then you can go for it.

      Admin

  31. True SEO golden mine! Some of them I knew (SEO by Yoast, SEOquake), and I have heard about other, thanks for putting best plugins on one page!

  32. thanks for the great list ..

    i have two questions :

    1 – i am using premium seo pack in my website, i was usiing seo by yoast and i waht to change .. should i use seo by yoast or premium seo pack is good ?

    2 – why did delete disqus comments ? does it hurt SEO ?

  33. in godaddy managed hosting they already have cache system do i need to install cache plugin or its default is enough for me

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