Looking for the best WordPress plugins to take your business to the next level in 2023?
There are over 60,000+ WordPress plugins that you can choose from. This makes it extremely overwhelming for new users to find the right plugin for their website.
We are often asked by readers for the best WordPress plugin suggestions for SEO, social media, backups, speed, etc.
Being the largest WordPress resource site, our experts test over a thousand best paid and free WordPress plugins every year, so we can make it easy for our users (you) to find the best solutions.
Having the right set of WordPress plugins and tools can help you grow your online business. In this article, we have shared our expert pick of the must-have WordPress plugins for business websites in 2023.
If you’d prefer a written list, please keep reading
Every website needs a contact form because it makes it easy for your visitors to get in touch with you. WPForms is the most user-friendly contact form plugin for WordPress.
This drag & drop online form builder allows you to easily create contact forms, email subscription forms, online order forms, payment forms, surveys, polls, and basically all other types of online forms with just a few clicks. They have over 1,000+ pre-built form templates to make your life easier.
WPForms integrates with all popular marketing and payment platforms like Stripe, PayPal, Square, and Authorize.net, so you can build powerful forms in less than 5 minutes.
It comes with powerful features that simply don’t exist in other form builders such as conversational forms, lead forms, form landing pages, user journey tracking, form abandonment, geolocation tracking, GDPR friendly, custom WordPress user registration and login forms, etc.
We use WPForms on the WPBeginner website and all of our other websites. But we’re not alone. Over 6 million websites use WPForms, and they have consistently maintained a 4.9 out of 5-star rating average for over 5 years now.
There’s a free WPForms Lite version available for those who are looking for a simple solution. Plus, it now offers a Stripe integration so that Lite users can easily collect online payments too.
If you are seriously looking to grow your business, then we recommend getting the Pro version because it comes with all the powerful features you need to boost your lead generation efforts. Use this WPForms coupon to get 50% off your purchase.
Alternative: Formidable Forms is an excellent alternative for creating advanced solution-focused WordPress forms.
SEO helps you get more visitors from search engines to your website. While WordPress is SEO-friendly out of the box, there is so much more you can do to increase your website traffic using SEO best practices.
All in One SEO (AIOSEO) is one of the most popular WordPress plugins of all time. It is used by over 3 million websites.
Out of all the WordPress SEO plugins, AIOSEO offers the most comprehensive solution with all the features and tools that you need to improve your on-page SEO.
It helps you properly add SEO title, meta description, keywords, generate XML sitemaps, connect your site to Google Search Console, optimize it for social media, and more.
Their team is continuing to innovate and add new SEO features to help you improve your SEO rankings such as their content optimizer with TruSEO score, headline analyzer, custom schema generator for adding FAQ schema, reviews schema, and all other schema markup.
They even added an internal link assistant feature that helps you automate the process of internal linking to boost SEO. No other SEO plugin has this feature.
There’s also a free version of AIOSEO available. However, the pro version includes more powerful features like WooCommerce SEO, local SEO, smart schema, video sitemap, news sitemap, smart redirection manager, ability to detect & fix 404 errors, advanced breadcrumbs, and much more.
To save 50% on the pro version, see our All in One SEO coupon.
Alternative: Yoast SEO is another good alternative for AIOSEO.
Business owners love it because it lets them create completely custom landing pages within minutes without having to hire a developer.
NEW: You can now create completely custom WordPress themes using SeedProd builder without any code.
You can choose from over 300+ beautifully designed templates, or create a completely custom layout from scratch with their easy-to-use drag & drop WordPress page builder (no coding needed).
There have pre-made templates for landing pages, sales pages, thank you pages, webinar registration pages, coming soon pages, maintenance mode pages, 404 pages, frontend login pages, and more.
SeedProd comes with a smart design system, so you can save time by re-using elements instead of doing repetitive work. You can define color schemes, save font combinations, page templates, custom blocks, sections, and more.
It has all the blocks, widgets, and features that you would expect from a powerful page builder such as optin forms, social profiles, countdown timers, contact forms, buttons, pricing page blocks, various content blocks, and more.
It also comes with built-in subscriber management and seamless integration with third-party email marketing services and CRM software.
The best part is that SeedProd works with all WordPress themes, so you will not have to change your existing theme to create a custom design.
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to “properly” connect your website with Google Analytics, so you can see exactly how people find and use your website.
The best part is that it shows you all the important stats that matter right inside your WordPress dashboard in easy-to-read reports.
For example, you can discover your most popular website pages and posts, track contact form conversions, see what pages a user visited before making a purchase, and much more. You can then optimize your website accordingly to increase your traffic, subscribers, and revenue.
MonsterInsights has a free version, but the true power of it only unlocks when you upgrade to the premium version.
You can use our MonsterInsights coupon to get 50% off your purchase.
MonsterInsights is used by over 3 million websites.
OptinMonster is the most popular conversion rate optimization software in the market. It allows you to convert abandoning website visitors into email subscribers and customers.
This WordPress plugin and application helps you get more email subscribers and sales, fast.
Each opt-in form or campaign template can be easily customized with their drag & drop builder.
OptinMonster’s powerful display targeting features allow you to personalize the campaigns for each user, so you can show the right message at the right time.
It’s a great solution for bloggers, business websites, and eCommerce websites. Basically, if you want to make more money from your website traffic, then you need OptinMonster.
We use OptinMonster on WPBeginner and our other websites.
There’s a free version of OptinMonster available if you signup from inside the WordPress plugin.
Alternatives: Thrive Leads is a popular alternative for creating popups in WordPress.
You can create subscriptions and restrict content access to users based on their subscription plans. It works with all popular payment solutions like Stripe, PayPal, Authorize.net, and more.
Since MemberPress is a premium plugin, it comes with many other powerful features including drip content, course management (LMS), quizzes, certifications, group memberships, paid forums, powerful access rules, automation features, and more.
For detailed instructions, see our guide on how to make a membership website in WordPress.
MemberPress helps creators generate over $1 billion dollars in revenue each year.
Alternative: Thrive Apprentice and LearnDash are some other good WordPress LMS plugins for creating and selling online courses. Easy Digital Downloads is a great alternative for selling digital downloads like eBooks, software, music, and more.
Email is the most effective and reliable marketing tool at your disposal as a business owner. It allows you to stay in touch with your users even after they leave your website. This is why we recommend every business owner start building an email list right away.
Their platform allows you to build an email list and send beautiful email newsletters to your subscribers.
It offers a quick and easy setup for non-techy users. It also works well with popular lead generation plugins for WordPress like OptinMonster and WPForms.
Pretty Links Pro is one of the best link management plugins for WordPress. It allows you to easily manage affiliate links while making it simple to make your affiliate links short and memorable for sharing.
It is the perfect tool for affiliate marketers, podcasters, business owners, and others who want to easily create short URLs in WordPress.
This plugin also helps put your affiliate marketing strategy on autopilot. It comes with a keyword replacement feature that adds relevant links to your blog posts automatically.
Other powerful features include auto rotating links, product displays, QR code creation, split testing, and more.
Alternative: ThirstyAffiliates is an excellent alternative for affiliate marketers with lots of advanced features including an Amazon integration. TastyLinks is another great alternative geared towards the food blogger audience.
It automatically turns on recommended WordPress caching settings like gzip compression, page cache, and cache pre-loading. You can also turn on optional features like lazy loading images, CDN support, DNS pre-fetching, minification, and more to further improve page load times.
Most importantly, WP Rocket doesn’t wait for someone to request a page to save it in the cache. It automatically crawls and builds your website cache which results in an instant performance boost.
WP Rocket also offers Imagify which is a free image optimization service to help you speed up your website even further.
They also have integrations with Cloudflare API, Sucuri, and many other tools to better configure your website caching setup.
WP Rocket is by far the easiest and most beginner-friendly caching plugin. The only downside is that it’s paid only.
Unlike default WordPress search functionality, SearchWP goes beyond just the post content and indexes everything on your site including custom fields, ACF fields, text files, PDF document content, custom tables, custom taxonomies, custom post types, WooCommerce product attributes, and more.
It also gives you the flexibility to create your own relevance scale and adjust the algorithm without writing any code.
There is a search metrics feature that helps you see what your visitors are searching for, and what they are finding or not finding, so you can improve your content discoverability.
SearchWP also lets you add powerful features like live AJAX search in WordPress, and it seamlessly integrates with all major WordPress plugins including but not limited to WooCommerce, Advanced Custom Fields (ACF), Meta Box, Toolset, BigCommerce, Easy Digital Downloads, bbPress, and more.
Uncanny Automator is the best WordPress automation plugin. It allows you to connect your existing WordPress plugins to work together without writing any code, so you can automate routine admin tasks to save time and money.
It seamlessly integrates with most popular WordPress plugins and third-party platforms, so you can easily build automation recipes without hiring a developer.
You simply choose from over 500 triggers and actions to create “if this then that” style recipes on your WordPress site (no code needed).
In plain English, it helps your WordPress plugins and other business tools talk to each other, so they work better together. Think of it like Zapier, but for WordPress.
What’s even better is that you can even connect two separate WordPress sites to work together without writing any code. This is very useful for online stores and membership sites.
Some example use-cases include:
- Have 2 WordPress sites talk to each other – sell products on one while create users & setup access on another.
- Create buttons that can automatically create user accounts and perform other actions in WordPress.
- Add custom user attributes to user profiles based on user’s actions.
- Trigger automation recipes in one plugin from the action taken by another plugin (for example, a submission of WPForms can be used to create an order in WooCommerce).
- Connect your WordPress site to business apps like Google Sheets, Airtable, Slack, Zoom, etc.
- … and so much more
Note: There’s also a free version of Uncanny Automator available that comes with basic automation features.
Duplicator is the most popular WordPress backup plugin on the market. It allows you to set up automatic backups and safely store them on a remote location like Google Drive, Dropbox, Amazon S3, FTP, One Drive, and more.
It also makes it super easy to restore your website from a backup. Other features include multisite support, archive encryption, recovery points, and an easy migration wizard, just to name a few.
There’s also a free version of Duplicator you can use to get started.
This is a great backend plugin that’s an absolute must-have for every WordPress blog and website because backups are an essential tool.
PushEngage is the best web push notification plugin for WordPress. It allows you to send targeted messages and announcements to your website visitors using the browser push notification technology.
We use push notifications alongside our email newsletter to increase our customer engagement and website traffic.
Push notifications are consistently a top 5 traffic source for WPBeginner.
PushEngage comes with all the powerful features like drip campaigns, a/b testing, dynamic user segmentation, opt-in reminders, powerful analytics, goal tracking, and more.
For eCommerce websites, it can automatically trigger cart abandonment notifications, price drop alerts, inventory alert notifications, and more.
For bloggers & publishers, it can automatically send out new blog post notifications to all of your subscribers.
They have a PushEngage WordPress plugin that makes it easy to enable web push notifications on your website.
The best part about PushEngage is that they DO NOT sell your data unlike every other provider in that space.
Alternative: OneSignal is another popular alternative, but they sell your data on free plans.
RafflePress is the best WordPress giveaway plugin on the market. It allows you to instantly increase your website traffic, get more social media followers, and email subscribers with viral giveaways and contests.
RafflePress comes with an easy drag and drop giveaway builder along with proven giveaway templates that you can use to create a giveaway that attracts visitors’ attention.
To enter the giveaway, website visitors must use their email address. This helps you get more subscribers for your email newsletter.
RafflePress incentivizes users to follow your social profiles and share the giveaway with their friends to get more entries into the contest. This helps you increase social media engagement.
The word-of-mouth marketing helps you get more traffic, FASTER! This results in more followers, more sales, and more revenue!
You can easily connect your social profiles, WordPress form plugins, and all popular marketing platforms and CRMs.
WPBeginner users can use our RafflePress coupon code: wpbeginner20 to get an additional 20% off.
Security should be a top priority for all online business owners. Sucuri offers a WordPress security plugin and web application firewall that is probably one of the best protection you can get for your site.
They monitor and protect your site from DDoS, malware threats, XSS attacks, brute force attacks, spam comment attacks, and basically every other type of attack. If you don’t have a firewall on your website, then you need to add one today.
To learn more on how to strengthen the security of your website and protect your business, see our ultimate WordPress security guide with step by step instructions for beginners.
Sucuri helps us block hundreds of thousands of attacks every month on WPBeginner.
Another added benefit of Sucuri is that it automatically adds a CDN layer which significantly speeds up your site.
While there are other security plugins like WordFence, WP Activity Log, etc., none of them can offer the full protection that Sucuri does. The only real alternative is Cloudflare which can be quite expensive if you get their premium add-ons.
Google Workspace (formerly G Suite) is a suite of web applications like email, docs, spreadsheets, etc. Created by Google, this powerful set of office applications is cheaper, easy to deploy, and hassle-free.
It allows you to save costs on software licenses, hardware, hiring IT staff, managing backups, and more. Most importantly it allows you to use professional email addresses with your own business domain name right inside Gmail.
Semrush is an all-in-one marketing toolkit for digital marketing professionals and business owners. It comes with powerful tools to help you improve your SEO, paid traffic strategy, social media, and content & PR strategy.
It also helps you gather competitive intelligence on your competitors, so you can outrank them and dominate your industry.
We use their tool to do keyword research, backlink audit, track brand mentions, spy on competitors, discover best-performing posts and pages on social media, ad strategy analysis, keyword rank tracking, and more.
These short paragraphs are not enough to describe the true power of Semrush. It’s a must-have tool in our list for serious business owners, and it integrates seamlessly with AIOSEO mentioned above.
Alternative: If you’re looking for a free keyword research tool, you can use the WPBeginner Keyword Generator. It lets you instantly generate 300+ keyword ideas for free.
It has tons of customization options, and it comes with a mobile app, so you can provide real-time support.
It integrates with your existing support software, CRM, email marketing, and other tools. Most importantly, it loads fast and offers a great user experience.
The team behind LiveChat also created ChatBot.com which is the best AI powered chatbot software. You can use it in combination with LiveChat to ensure your users always get the fastest response with the help AI + human.
By default, WordPress uses the PHP mail function to send emails. The problem is that either WordPress hosting companies don’t have this feature setup properly, or they block it to prevent abuse.
This basically means that you and your users may not receive important email notifications from your WordPress site.
WP Mail SMTP solves this problem by sending WordPress emails using a proper SMTP mail server. To learn more, see our article on how to fix WordPress not sending email issue.
Over 3 million websites use WP Mail SMTP because it’s an absolute must-have. We use it on WPBeginner as well.
Pro tip: The paid version called WP Mail SMTP Pro comes with white glove setup, detailed email logs, and more features. Basically, their support staff will set it up and connect it to use your SMTP service provider.
It also shows share counts, which helps you add social proof to your website.
While there are many paid solutions available, this free plugin beats them all in code quality and performance.
We use SharedCount on a lot of our websites because it offers an easy out-of-the-box solution for both beginners and developers.
If you want to display more social proof by automatically showing your latest Instagram, Facebook, Twitter, and YouTube content on our site, then take a look at Smash Balloon plugins. They’re used by 1.6 million websites, and it’s the top social media feed plugin in WordPress.
While managing your WordPress site, you may sometimes need to add code snippets to your WordPress header or footer for verification, insert ad retargeting scripts, etc.
There’s a built-in code snippet library where you can find all of the most common WordPress code snippets and insert them in one click.
Plus, you can manage all of your code snippets from one central screen and use tags to organize them.
The WPCode Pro version comes with powerful features like version control for code snippets (Code Revisions), device based targeting for code, ability to add specific code snippets for specific posts & pages, conversion pixels, and deeper integration for WooCommerce, Easy Digital Downloads, and other popular WordPress plugins.
WPCode is a project started by Syed Balkhi, founder of WPBeginner.
By default, WordPress does not allow you to easily create a multilingual website. This is a challenge for businesses that cater to a multilingual customer base in different geographic locations.
This is where you’ll need WPML. It is a WordPress multilingual plugin that allows you to easily create multi-lingual websites with WordPress.
It is very easy to use, SEO friendly, and helps you easily create content in different languages.
Alternative: TranslatePress is an excellent alternative that’s growing fast.
It comes with all the powerful features that you need to create an online store.
Over the last few years, WooCommerce has established itself as the most dominant eCommerce plugin for WordPress. It’s built by the team behind Automattic, the company behind WordPress.com, Jetpack, and other popular services.
Pro Tip: If you’re looking to start an eCommerce store with WooCommerce, then we recommend using SiteGround. Alternatively, you can try Bluehost’s new eCommerce plan which comes with over $1000+ premium WooCommerce extensions for free such as subscriptions, bookings, and more.
To grow your WordPress eCommerce site, we also recommend the following plugins:
- TrustPulse – helps you instantly win customer trust with social proof and FOMO.
- FunnelKit (formerly WooFunnels) – helps you build sales funnels and add eCommerce automation to WordPress.
- Advanced Coupons – helps you add loyalty program, gift cards, and other advanced coupon features in WooCommerce.
- Stripe for WooCommerce – this free plugin helps you easily accept credit card payments as well as add Google Pay, Apple Pay, and others to WooCommerce.
For more suggestions, see our complete list of best WooCommerce plugins.
Alternative: Easy Digital Downloads is the best WordPress eCommerce plugin if you’re looking to sell digital downloads.
If you’re looking for a WordPress payment solution without setting up a shopping cart, then WP Simple Pay is an excellent WooCommerce alternative.
Nextiva is the best business phone service in terms of features and ease of use. They allow you to get a business phone number for your website which comes with advanced call routing, unlimited free domestic calling, voicemail to email or text, online faxing, and more.
The best part is that you can receive calls from your business phone number straight to your cell phone which is excellent for small businesses. You can also set business hours, so you are not getting disturbed during holidays or non-work hours.
Their platform also offers CRM, live chat, online surveys, and other communication features. You can manage it all in a simple web-based admin panel which makes it easy for small business owners to easily manage everything like a pro.
We use Nextiva VOIP for our business because it’s one of the most affordable and most reliable business phone service that grows with your business.
Aside from the top 24 WordPress plugins and tools that we mentioned above, we also use and recommend the following tools to better manage our WordPress sites:
- WP Simple Pay – A simple WordPress payments plugin that lets you accept credit cards without setting up a full eCommerce cart. You can add Apple Pay, Google Pay, ACH debit, and more. There’s also WP Simple Pay free plugin that you can use to get started.
- Smash Balloon – It’s the #1 social feeds plugin for WordPress used by 1.6 million websites. You can easily use their shortcode to display custom Instagram feeds, Facebook feed, Twitter feed, YouTube feed, and even a full social wall. You can also try the free version of Smash Balloon plugins. The best part is that it makes your social media feeds customizable.
- Thrive Quiz Builder – A powerful lead generation plugin for WordPress that helps you create viral quizzes to get more email subscribers and boost user engagement.
- Broken Link Checker – A free plugin that scans your website to check for broken internal and external links and helps you fix them to improve your search engine optimization.
- Grammarly – Excellent grammar checking tool that comes with a plagiarism detector, vocabulary enhancement, and more.
- PublishPress – This plugin makes it easy for us to manage our editorial workflow in WordPress.
- Antispam Bee – An excellent plugin to improve the comments section with reduced spam on your website. It works particularly well when used alongside Akismet to combat spam comments.
- Adobe Photoshop – This makes it easy for us to create blog thumbnails and other images for our articles.
- AffiliateWP – We use this plugin on some of our eCommerce sites to add a referral program. It works seamlessly with WooCommerce and other eCommerce platforms (Alternative: Easy Affiliate).
- FunnelKit (formerly WooFunnels) – Sales funnel builder, eCommerce marketing automation, and light-weight CRM for WordPress. It’s a great ClickFunnels alternative for WordPress.
- Thrive Comments – Powerful WordPress comments plugin that help you super charge user engagement with features like upvoting, user badges, subscribe to comments, post from social sites, and more.
- HeroThemes – The best WordPress customer support plugins to manage your customer emails and support tickets directly from WordPress. You can also create a knowledge base to reduce the number of support tickets you get.
- Sugar Calendar – A light-weight event management plugin for WordPress. Easily syncs with Google Calendar, allows you to sell tickets / accept payments, and more.
- WP 2FA – This plugin helps you add two-factor authentication to your WordPress sites. It helps improve WordPress security and is a very good plugin made by the same people behind WP Activity Log.
- Envira Gallery – We use this plugin to help us create better WordPress galleries with photo albums, tagging, and other advanced gallery features.
- Codeable – A platform that helps you work with vetted WordPress developers to troubleshoot problems and make customizations.
This concludes our list of the best WordPress plugins for business websites.
Depending on your business, you may not need to use all the WordPress plugins and tools mentioned in our list, but it’s pretty common for our readers to end up using at least 15 to 18 solutions that we have mentioned.
We highly recommend that you either download the plugins straight from the WordPress.org plugin directory or by using the links in our articles which take you to the official plugin websites. Please avoid all nulled WordPress plugins and theme websites because they can put your site at risk.
Now that you have the best WordPress plugins, you may also want to see our article on how to increase your website traffic (27 proven tips).
Frequently Asked Questions (FAQs)
Having helped over 400,000+ business owners create their website and choose the best plugins, we have answered a lot of questions. Below are some of the most frequently asked questions about WordPress plugins.
What is a WordPress plugin and how do they work?
WordPress plugins are like apps for your website that allow you to add custom features and functionality like contact form, eCommerce, etc. The concept is similar to the apps on your smart phone.
For more detailed explanation, see our beginner’s guide on what are WordPress plugins.
Do WordPress plugins affect site speed?
It really depends on the plugin, but yes WordPress plugins can affect your site speed if they’re not coded well. However most well-coded WordPress plugins will NOT slow down your website especially if you’re using proper caching and following our WordPress performance best practices.
But when a plugin loads assets like images, scripts, and other files as your website loads for users (frontend), then they can impact your overall website speed. This is why choosing the right WordPress plugins is important, and the ones that we recommend in our list are performance optimized.
For more details, see our guide on how WordPress plugins affect your site’s load time.
How many plugins should I use in WordPress?
A typical WordPress website will have anywhere between 15 to 18 WordPress plugins. But the answer to how many plugins should you use is as many as you truly need and no more.
It’s not the quantity of WordPress plugins that slow down your website but rather it’s the quality.
The WPBeginner website has over 62 active plugins, and it’s blazing fast. That’s because we’re using high quality WordPress plugins. Typically on most of our websites, we have over 30+ active plugins to speed up our workflow.
Often when someone says “it is the plugins that are slowing down your site”, they’re simply not experienced enough and are giving this answer out of frustration.
For a more detailed explanation on this topic, see our comprehensive on how many WordPress plugins should you install and what’s too many.
Are WordPress plugins worth it?
Yes, premium WordPress plugins are worth every penny because they help you save thousands of dollars in custom development costs. Not to mention, you will get access to expert support and new features regularly.
WordPress plugins are also far cheaper than their SaaS alternatives because most plugins are self-hosted on your site. This means you have full control over your data.
For example, to build a custom form solution like WPForms that gives you access to drag & drop form builder, smart conditional logic, hundreds of templates, dozens of integrations, and powerful features like surveys, polls, payment capability, etc., would cost you tens of thousands of dollars. But you can buy the premium license starting at only $39 for Basic license and $199 for Pro license.
Comparatively, Typeform, a SaaS form building tool which only does a fraction of what WPForms does will cost you $996 / year.
Do professional developers use WordPress plugins over custom code?
Yes, professional developers always use WordPress plugins to speed up their workflow, so they can earn more profit on their client projects. There is no point reinventing the wheel when an existing tool does the job far better.
For example, when you ask a professional development agency to build an eCommerce website, they might quote you $15,000 for the project, but behind the scenes they use the plugins to make the project more profitable for them and more affordable for you.
This is why most WordPress plugin companies offer Agency licenses so developers can use them on client projects.
What is the best free plugin for WordPress?
What are the top 5 plugins you typically use on WordPress sites?
The top 5 WordPress plugins that we install on all our websites include:
- WPForms – every website needs a contact form and likely other type of forms, and this is the best WordPress form builder plugin.
- AIOSEO – this is an All in One SEO toolkit that helps your website rank higher in search engines.
- MonsterInsights – this is the #1 analytics plugin for WordPress. You can’t improve what you can’t measure, and this plugin helps you grow your website with confidence.
- SeedProd – this lets you build custom website designs and landing pages faster.
- WPCode – this is a code snippets plugin that lets you replace at least a dozen plugins with their expert code snippet library. It’s super easy even a beginner can use it.
Aside from these, we always install a backup plugin like Duplicator, and a caching plugin like WP Rocket or WP Super Cache. We also use WP Mail SMTP to ensure our website emails get delivered and OptinMonster to ensure we unlock maximum revenue potential from each website visitor.
We hope this article helped you find the best WordPress plugin for your website. If you have a question or need help finding the best WordPress plugin for your use-case, feel free to reach out to us using our contact form and our team would be happy to assist.