Are you looking for the best ad management plugins and tools for WordPress?
Many WordPress site owners rely on advertisements to monetize their websites.
In this article, we will share the best ad management plugins and solutions for WordPress to optimize your advertising revenue.
Why Use an Ad Management Plugin in WordPress?
Most WordPress themes don’t even have dedicated spots to display ads. This means you often have to edit theme files to insert ad code into your website.
A WordPress ad management plugin allows you to easily insert ads anywhere on your website. This lets you optimize ad placement and make the most out of your advertising real estate.
That being said, let’s take a look at some of the top ad management WordPress plugins and how they can help you boost your earnings.
Advanced Ads is an easy to use ad manager plugin that lets you create, manage, and schedule as many ads as you like. Ads can be anchored to different positions on the page or placed in a grid, and you can have them match the language set in your visitor’s web browser.
For example, the premium version has click fraud protection built-in. This stops bots and spammers from making invalid clicks on your ads, which could potentially get your AdSense account suspended.
It also includes ad refresh, a feature that lets you rotate ads in the same location as visitors browse your website. This simple change can increase your total ad impressions and overall ad revenue.
WPCode is the best custom code snippets plugin for WordPress. It lets you easily insert ad code and display ads anywhere on your WordPress site, without needing to edit your theme’s functions.php file.
The Auto-Insert feature allows you to control exactly where your ads will be shown. You can automatically display ads within post content, between posts, before or after the WooCommerce cart, and more. There’s also a Scheduling feature that allows you to display your ads for a limited time period, like during a sale or promotion.
In addition, you can use WPCode to track your ad performance on other popular platforms like Facebook, Pinterest, TikTok, and Google Ads. The Conversion Pixels addon lets you add eCommerce tracking pixels in just a few clicks. Then, you can track events like product page view, add to cart, checkout, purchase, and more to help improve your return-on-ad-spend.
There is a free version of WPCode that comes with everything you need to display ads on your site. To unlock scheduled snippets, conversion pixels, and other powerful features, you need to upgrade to the premium version.
AdRotate is another powerful WordPress ad management plugin suitable for beginners as well as advanced users. It supports both hosted ads with rotating banner ads and network ads.
It allows you to easily create ads and ad groups and insert them into your WordPress posts using shortcodes. You can also insert ads into sidebars using custom widgets.
AdRotate offers basic stats to monitor ad impressions, which is particularly helpful if you are directly selling advertisements on your website.
It is available as a free plugin, which works fine for most small blogs and websites. You will need their pro version if you want to use advanced features like scheduling, geo-targeting, Adblock disguise, mobile adverts, media and asset management, and more.
For details, see our article on managing ads in WordPress with AdRotate.
It supports both hosted ads (banner ads managed and sold directly by you) as well as external ad networks like Google AdSense. It also comes with powerful features like ad scheduling, ad groups, inserting a single ad or ad group, and monitoring views and stats.
You can create as many ads as you want and easily add them with custom widgets, shortcodes, or using the button on the post editor.
You can also insert ad blocks in specific posts in WordPress. This allows you to optimize ad performance without editing your WordPress theme files.
To learn more, see our article on how to manage ads in WordPress with AdSanity.
Ad Inserter is a WordPress ad management plugin available in free and paid versions. The free version is good enough to be used as your primary ad management tool, but for advanced features, you would want to upgrade to their paid version.
It allows you to create multiple ad blocks and choose how to automatically insert each block. For example, you can insert the ad block inside your post content, before and after the post content, between posts, before or after the post excerpt, and more.
You can also individually disable automatic ad insertion in posts and pages, home, categories, and archive pages. Ad Inserter is fairly easy to use and can be used for both hosted and third-party ad networks.
Google Ad Manager is a web-based ad selling and serving platform for publishers. It combines the best of Google’s previous advertising products, DoubleClick and Ad Exchange, giving it an edge over other platforms in terms of reliability and cost effectiveness.
Google Ad Manager is most suitable for larger websites. It lets Google AdSense and other advertising networks compete against each other on price, and automatically chooses the best paying ad to display on your website.
Google Ad Manager also includes great reporting tools that allow you to measure ad performance more accurately than other solutions. Despite its effectiveness, it’s a bit complicated to get started with.
We hope this article helped you find the best ad management plugins and solutions for WordPress. You may also want to see our list of the best affiliate marketing tools and plugins for WordPress, or check out our list of must have plugins to grow your site.