Are you wondering what’s the difference between www vs non-www in site URLs?
People often want to know which one is better for SEO and whether they should change their site URL.
In this article, we will help you understand the difference between www vs non-www and which one is better for WordPress SEO.
Before we start, for an average user and small business owner, there is absolutely no difference between www vs non-www. It’s entirely a personal preference.
Yes, there is a technical difference between the two, which we will cover later in the article, but it shouldn’t matter either way for most people.
If you prefer the written tutorial, then please continue reading.
WWW vs non-WWW – SEO Benefits
There are absolutely no SEO benefits of choosing one over another. It all depends on your preference.
What’s important is that you stay consistent with the one you chose when starting your website.
In other words, DO NOT change your site URL to add or remove www from it. That’s because search engines like Google will consider www and non-www as two different sites, leading to content duplication issues.
If you’re using All in One SEO plugin, then it will automatically set canonical URL in your site header and let Google know of your personal preference.
That’s all you really have to do. You can check out our guide on how to set up All in One SEO in WordPress for more details.
It’s just a personal preference, that’s it.
Technical Difference between WWW vs non-WWW
When you add www. in front of a site, it acts as a hostname which can help with flexibility with DNS, the ability to restrict cookies when using multiple subdomains, and more.
Whereas non-WWW domains, also referred to as naked domains, do have some technical limitations. For example, a CDN provider like Akamai cannot redirect traffic from a failing server to a healthy server on a naked domain.
However, these technical differences are only felt if your website is receiving millions of page views on a daily basis.
For full technical explanation and details, refer to this article on Why use www?
We hope this article helped clear any confusion between WWW vs non-WWW for your site URL. For more SEO tips, see our ultimate guide to WordPress SEO and WordPress SEO audit checklist to boost rankings.