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Selecting the Perfect WordPress Theme – 9 Things You Should Consider

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Selecting the Perfect WordPress Theme – 9 Things You Should Consider

Most beginners feel overwhelmed when it comes to selecting a theme for their WordPress site. There are thousands of free and paid options. Each theme looks better than the other. How do you choose the best theme for WordPress? In this article, we will share the 9 things you should consider, so you can choose the best WordPress theme for your site.

Selecting the perfect theme for Your WordPress site

Why You Should be Careful When Choosing a WordPress Theme?

WordPress is used to create all kind of websites. That’s why each theme caters to a different market.

Your WordPress theme should complement the content of your website. For example, if you are starting a blog on politics or social issues, then you would want a theme that improves readability.


Many WordPress themes come with tons of customization options. If not coded properly, these options can make it difficult for you to change themes or use other WordPress plugins. You will be locked into that theme or will have to pay a developer to help you switch.

On the other hand, some WordPress themes that look really great can actually make your website incredibly slow. No one likes slow websites, particularly Google, which prefers to rank faster websites higher.

Your theme is the face of your WordPress site and plays an important role in how users as well as search engines perceive it.

You’ve probably heard the saying, ‘All that glitters is not gold’.

Having said that, let’s take a look at the steps you can take to make sure that you select the best theme for your WordPress site.

1. Strive for Simplicity

Simplicity is the best rule in design

Many WordPress themes come with lots of colors, complex layouts, flashy animations, etc. Sometimes you may need those things, but in most cases you don’t really need all that.

Simplicity is the ultimate sophistication.
~ Leonardo da Vinci

Look for a theme that has a design layout that helps you support your goal. It needs to look good but without compromising on usability and simplicity.

Make sure that the theme’s presentation style is not overly complicated. The purpose of web design is to help users find information they need and to help site owners achieve their goals at the same time.

If a theme looks great but does not help you get new business or subscribers, then it is not a good theme. It is also not a good theme when your users can’t really find their way around your website.

Take a look at these 37 simple WordPress themes for some inspiration.

2. Responsive is Not Optional Anymore

Choose a Responsive WordPress Theme

Responsive themes adjust their layout across different screen sizes and devices.

A significant number of web traffic is generated from mobile and other handheld devices. Depending on your website’s topics, this number could go even higher than 50% of your traffic.

Google shows mobile friendly websites on top in their mobile search results. Regardless of your site’s topics and demographics, all websites need to be responsive and fully mobile ready.

Most WordPress themes are already responsive by default. But there are still sellers who are selling fixed width layouts that are not mobile friendly at all. Make sure that the theme you are choosing for your website is mobile friendly.

Testing a Theme for Mobile Readiness

The easiest way to test whether a theme is responsive or not is by resizing your browser screen. As you resize your browser screen, you will notice that the theme’s layout will adjust itself to the screen width.

For more thorough testing you can copy the URL of theme’s demo page and paste it in Google’s Mobile Friendly Test page.

Testing a responsive theme against Google Mobile Friendly Test

Please note that this test will show some warnings, regardless of how good a theme is. Lookout for any red flags like text too small, content wider than screen, etc.

3. Browser Compatibility

Browser compatability testing

Your users will be using different browsers. Your theme may look perfect on the browser you use, but there might be something broken in other browsers.

This is where browser compatibility comes in. Most WordPress theme developers test their themes rigorously by using sophisticated browser compatibility testing tools.

They may clearly mention this on their website. But if they don’t, then you can always run some basic tests to check the theme on different browsers like Google Chrome, Firefox, Internet Explorer, Safari, etc.

Don’t forget to test on different browsers on mobile as well.

4. Supported Plugins

Supported plugins

The real power of WordPress comes with WordPress plugins. These plugins make it possible for you to do anything with your WordPress site.

While there are plenty of WordPress plugins, some are must-have WordPress plugins for every websites. Like Gravity Forms, Yoast SEO, W3 Total Cache, etc.

Make sure that your WordPress theme supports all popular plugins. If you are unsure, ask theme developer about it.

5. Translation + Multilingual Ready

Multilingual and translation ready WordPress themes

A large number of WordPress sites are not in the English language. You may be creating a website in a language other than English. Maybe you have plans to create a multilingual WordPress site in the future.

Make sure that your WordPress theme is translation ready and supports multilingual WordPress plugins.

6. Page Builders

Drag and drop page builders for WordPress themes

Page builders are WordPress plugins that allow you to create page layouts using drag and drop user interface.

Many premium WordPress themes come with page builders pre-installed. Some of these page builders are used by that theme developer only.

Using such a page builder to create landing pages can produce a lot of unwanted code. If you ever switch the theme, then those pages will require a lot of cleaning up.

You should choose themes that are shipping with one of the most used page builder plugins. You can also purchase these page-builders separately to use with other themes as well.

7. Support Options for When You Need Help

Support for your WordPress theme

One downside of using a free WordPress theme is that there is no guaranteed support. While some developers provide excellent support for their free themes, many free themes have no support option.

If you mess up your WordPress theme, then you will have to figure it out on your own. You can also end up paying a third-party developer to solve the tiniest problems.

Make sure that you select a WordPress theme that has good documentation and support option. Most premium WordPress themes offer detailed documentation with 1 year of email based support.

8. SEO Friendliness

Check your theme for SEO friendliness

Your WordPress theme plays a crucial role in your site’s SEO friendliness. A good looking theme can still generate poorly coded HTML, this could affect your site’s performance on search engines.

It could be difficult for beginners to analyze a theme’s source code on their own. This is why many premium WordPress theme developers will let you know that their pages are optimized for SEO.

You can also take a look to see if the page generates proper HTML5 by checking it with W3C Markup Validation service. However, please note that the W3C tool will generate many warnings which are nothing to be worried about.

9. Ratings and Reviews

Check ratings and reviews for a WordPress theme

Another solid indicator of a WordPress theme’s quality is ratings and reviews provided by their users. If the theme is sold on a third-party marketplace, then you will see customer reviews.

For free WordPress themes, you will find the ratings section just below the download button. It will show the number of reviews and stars given by users. If you click on 5 stars, then it will show you all the reviews that gave the theme 5 stars.

Read theme reviews and ratings by other users

Almost all WordPress themes can get a few bad reviews. but if the number of bad reviews is unusually high, then you should read them carefully.

Our Recommendations

There are plenty of free WordPress themes available with new ones being released on a daily basis. That’s why we regularly publish the list of our favorite free themes in our showcase section.

Some of the popular items in our theme showcase are:

However, as we have mentioned above that support is one of the most important factor to consider when selecting a theme. Free WordPress themes do not come with guaranteed support and updates.

Most premium WordPress themes offer 1 year of support and updates. Here are some of the theme shops that we highly recommend.

How to Install a Theme in WordPress

Installing a WordPress theme is really simple. First you need to download the theme’s zip file to your computer.

After that login to your WordPress admin area and go to Appearance » Themes page.

Themes page in WordPress admin area

On top of the themes page, you need to click on the Add New link.

This will take you to the add new theme page. You can use this page to look for free themes to install. But since we have already downloaded the theme, you need to just click on Upload theme link at the top.

Upload a theme

You will now see the theme upload box. Click on choose file button to select the theme zip file you downloaded to your computer earlier and then click on the Install now button.

Upload and install theme zip file

WordPress will now upload the theme from your computer to your website and install it for you. Once it is done, you will see a success message with links to preview or activate the theme.

Theme installation successful

If you do not want to use a theme right away, then you can click on the live preview button to test out the theme without activating it.

Please note that you will have to activate a theme in order to use it on your website.

For more detailed instructions, see our beginner’s guide on how to install a WordPress theme.

How to Safely Change WordPress Themes

For new WordPress sites, you can just select the perfect theme and install it on your site. However, if you have a established WordPress site, then you need to properly switch your theme to avoid any effect on your site’s performance and SEO.

First you need to understand what happens to a WordPress site when you switch themes. Here is our guide on what happens when you switch your WordPress theme.

Some settings on your WordPress site will disappear and will not automatically apply to your new theme. You need to understand these things, and how you can put them back on your new theme.

We have compiled a handy checklist of things you must do before changing WordPress themes.

After that you need to follow the instructions in our tutorial on how to properly switch WordPress themes on your site.

We hope this article helped you select the perfect theme for your WordPress site. You may also want to see our list of must have WordPress plugins for business websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. Page maintained by Syed Balkhi.

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  1. Joana says:

    Nice article specially for newbies! I’m looking for a template that has a video instead of a header banner (or a way to this!) and I cannot find it. If you guys know something like this please get in contact :)

  2. Megha says:

    Undoubtedly it is very difficult to find a theme that suits your niche. This article is very helpful to select the best theme.

  3. Jamie Hill says:

    Great article and very help, I have just started a new website and this has helped me in picking my intended theme.

  4. Lucy Barret says:

    I do take care such things while choosing a premium theme. I enjoyed reading the post.

  5. Marila says:

    Awesome !! Thank you for your tips. With it, I found for myself a beautiful theme:

    Thank you again and could I share your post on my social?. I thnk it will be helpful for more people

  6. babar says:

    Nice information

  7. Jenn says:

    I’m totally new to wp. I’m using siteground as my host. In wordpress, I selected a theme (iThemes Paige) and have begun using it for my site. If I go to the iThemes website the theme I chose has a price to download it.

    Is this a free theme or not? WP let me apply it without notifying me it had a cost.

    Under wp settings menu, I see that it says that “Builder Paige” is not licensed.

    How does this all work? Thank you!

    • Melanie says:

      I have been finding the same thing. Even when purchasing from the host site, a price of say $49 shows up, then I get a message that I will have pay… I am also wondering how all of this works!

  8. Peter says:

    It would help your credibility if your own site passed Google’s mobile friendly test. It doesn’t.

  9. Greg Smith says:

    Very good tips for a theme shopper. Installed a free theme on my site and have developed it as far as I care to having seen the limitations. Now that I have a good “basic” understanding of word press I am ready to find and pay for a theme.

    This article has very good points to consider and I new feel I can go shopping with a much better understanding of what to look for.

    Thank you.

  10. anne parker says:

    best ever tutorial !
    I am an absolute beginner ,saw all other sites about word press and they do not compare ! many thanks.

  11. Rizwan says:

    Hi. I am using customizr at my site from last 5 years, I’m not web developer by profession but i keep updating site after reading tutorials. I have installed many plugins like Yoast SEO, wemaster tools, I also added meta tags, i have social share options and many other works. Presently, i am having an issue that my custom made menu is not up to my satisfaction. Menu Item 1 is ok and if there is 1.1 – 1.5 the next 1.1 doesn’t go exactly at right side. Someone suggested that it is builtin in theme. I thought of changing theme. If i change theme, will all my existing work stay with site? like current menu, added social links, removed breadcrumbs etc.

  12. Md. Saiful Islam says:

    I learned many things from the above. Thanks a lot.

  13. Nathan Brook says:

    All the tips you have given may help blogger to choose those themes for website.
    Thank you for sharing these tips us..

  14. K G Mozumder says:

    Thanks! Nicely described. If any future update please notify me. Thanks once again.

  15. Sagar says:

    Very good article.. Nicely described…

  16. Ian Anderson says:

    Thanks Syed,
    Planning a theme change and this article along with the linked resources is everything I need.
    Stay well

  17. Jeff Stanley says:

    Can you recommend W3C compliant themes that have been validated both CSS and HTML?
    they are very hard to find, most of the theme developers don’t validate the themes and tell you they are up to the W3C standards and they do not pass the test.

  18. Nikola says:

    Wish I knew some of these earlier!

  19. Sveta says:

    You forgot about accessibility – a very, very important component of websites – it is required like with responsive design. Accessibility is also required by disability laws and WCAG.

  20. Jayne Bodell says:

    Thanks for the link to “Things you should do before changing” themes. It came at the right time. I’m always fearful of changing. BTW… the saying is, “All that glitters is not gold.”

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